.CEO

.CEO Top Level Domain
Website http://Home.CEO

.CEO is a new Top Level Domain (TLD) and Platform for Chief Executive Officers (CEOs).

Domain registrants are invited to use Applications on the .CEO Platform.

The Applications are designed to increase the registrant's online influence with their communities.

History

.CEO, often stylized as dotCEO was proposed in ICANN's new generic top-level domain (gTLD) program,[1] and became available to the general public on 15 February 2014. The .CEO Registry[2] is the operator of the string.

The .CEO Platform was launched to 300 CEOs in New York on Tuesday 4 March 2014, and San Francisco on Wed 12 March 2014. Global launch events followed in Singapore, London and Sydney, Los Angeles and Austin, Texas.

During 2014 and 2015 partnership agreements were signed with GoDaddy, Name.com, 101Domain and 70 other domain name registrars.

.CEO Registrations and Members

Since its General Availability release on 15 February 2014, the .CEO TLD has had over 3,000 registrations.[3]

The .CEO Zone File reveals that the majority of registered .CEO domains are the names of individuals, with most other registrations by businesses and brands.

The CEO domain is positioned as a premium URL, providing registered users with the ability to secure their online identity and create extra exposure for their personal brand and company profile.

Notable CEOs who have registered include;

  1. Adam Silver
  2. Alan See
  3. Binita Matofska
  4. Brad Smith
  5. Brian Krzanick
  6. Catherine Oxenberg
  7. Dave Kerpen
  8. David Lowy
  9. Donna Karan
  10. Eric Kuhn
  11. Jack Dorsey
  12. Jackie Frank
  13. James Dimon
  14. John Chow
  15. Kami Huyse
  16. Kylie Hammond
  17. Larry Ellison
  18. Leslie Moonves
  19. Matthew Knowles
  20. Michael Todd
  21. Miles White
  22. Peter Hancock
  23. Richard Edelman
  24. Ryan Holmes
  25. Shaun Coffey
  26. Shelly Palmer
  27. Tony Hsieh

CEO Organizations

.CEO offers partnership opportunities to CEO Organizations, where .CEO domains and use of the .CEO Platform are used to complement the organization’s membership offering.

.CEO Platform

The sale of a .CEO domain is accompanied by access to the .CEO Platform. The .CEO Platform is built using PeopleBrowsr’s SocialOS[4] proprietary technology.

Registrants are offered their own corporate profile page, called an Identity Page. Identity Pages include the user’s domain name, business name, position and bio, along with social media information and a confidential contact form.

Registrants are granted access to the .CEO Message Center where they can communicate with other Members without revealing personal contact details.

Domains are grouped into both interest- and location-based directories, called Communities. There are currently over 20 Communities.

Current Communities include;

  1. New York
  2. San Francisco
  3. Los Angeles
  4. Hollywood
  5. Austin
  6. Portland
  7. Chicago
  8. Las Vegas
  9. Boston
  10. Seattle
  11. Florida
  12. Toronto
  13. Vancouver
  14. London
  15. Melbourne
  16. Sydney
  17. Paris
  18. F500
  19. Social Media
  20. Women

Members are also invited to join a vertical social network called the .CEO Network. The network aims to help registrants interact with other Members and discover valuable, relevant content for CEOs.

Distribution and Marketing

To date, .CEO has leveraged Inbound and Social Media marketing techniques to increase market awareness and grow membership.

Two videos were produced and published to YouTube to communicate the value proposition to end users;

  1. .CEO Registry - The Business Card of the Future *A version was produced with Chinese subtitles
  2. .CEO Network - Building your own Social Network

Use of CEO Acronym

The .CEO acronym has been referred to by domain registrants as several alternatives to the widely accepted, “Chief Executive Officer”.

The .CEO domain has been used to represent Members recognized as;

  1. Chief Executive Officer[5]
  2. Chief Engagement Officer
  3. Chief Ecosystem Officer
  4. Chief Eccentric Officer

Development

The .CEO Platform is built on PeopleBrowsr’s[6] TLD Platform technology.

References

  1. ↑ "Generic top-level domain". Wikipedia, the free encyclopedia.
  2. ↑ ".ceo - ICANNWiki". icannwiki.com. Retrieved 2016-03-10.
  3. ↑ ".ceo | Top-Level Domain Breakdown". ntldstats.com. Retrieved 2016-03-10.
  4. ↑ "SocialOS". socialos.io. Retrieved 2016-03-10.
  5. ↑ "Chief executive officer". Wikipedia, the free encyclopedia.
  6. ↑ "PeopleBrowsr". Wikipedia, the free encyclopedia.
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