15 Broad Street

Coordinates: 40°42′23.763″N 74°0′38.1348″W / 40.70660083°N 74.010593000°W

15 Broad Street
15 Broad Street. The smaller building in front at the street corner is 23 Wall Street.
General information
Location	Wall Street, New York City
Address	15 Broad Street, 10005
Coordinates	40°42′23.763″N 74°0′38.1348″W / 40.70660083°N 74.010593000°W
Completed	1928
Technical details
Floor count	43
Design and construction
Architecture firm	Trowbridge & Livingston

15 Broad Street is a former office building now containing luxury apartments, on the northeast corner of Exchange Place with entrances at 51 Exchange Place and 37 Wall Street in Manhattan. In 1931 it was one of the 20 largest office buildings in the world.^[1]

History

Construction: 1928

The building was built for the Equitable Trust Company and was therefore called the Equitable Trust Building.^[1] Replacing the Mills Building and another buildings on the previous site, it was completed in 1928. The Equitable Trust Co. was one of the units of the Chase National Bank organizations, back then one of the largest and most powerful banking institutions in the world. The law firm Davis Polk & Wardwell was located in the predecessor building from around 1889 and moved out when it was demolished, but returned to the address into the newly completed building and stayed there until 1959.

The architects were Trowbridge & Livingston, who also drew plans for the Bankers Trust Co., the New York Stock Exchange extension, Bank of America, and the Equitable Trust Building's adjacent J. P. Morgan & Company Building at 23 Wall Street in 1915.^[2] The builder was the Thompson Starrett Co., the agent Douglas Cruikshank.

First remodeling

The structure was later bought and remodeled as the headquarters of the Morgan Guaranty Trust Company, a forerunner of J. P. Morgan Chase & Company. In 1957 the building was linked to neighboring 23 Wall Street.^[3]

2003 remodeling by Philippe Starck

15 Broad Street along with 23 Wall Street were bought by A. I. & Boymelgreen of Brooklyn in 2003 for $100 million, after plans to have the building ripped down to make way for a new stock exchange building were dropped.^[3] The building became a luxury condominium development called Downtown, designed by French product designer Philippe Starck along with project architect Ismael Leyva and developer A.I. & Boymelgreen, making it one of a growing number of residential buildings in the Financial District.^[3] Remodeling was largely completed at the end of May 2007.

According to Real Estate Weekly, by November 2006, 98% of the apartments had been sold. Prices for the 326 units ranged from about $335,000 for a studio to $4.6 million for a two-bedroom apartment with a terrace. The building is fitted with many amenities such as a gym, swimming pool, dance and yoga studio, squash court, bowling alley, business centre, movie theatre, lounge and an in-house dry cleaning service amongst other things.^[3]

Crystal chandelier in the lobby of 15 Broad Street

The original 1,900-piece Louis Quinze chandelier that used to hang in the main hall of J. P. Morgan's 23 Wall Street was given by Morgan to be displayed in the lobby of 15 Broad Street. According to the architect Phlippe Starck, many pieces had come from Austria-Hungary before World War I and have been identified by him as Swarovski crystal.^[4]

Starck made the roof of 23 Wall into a 5,000-square-foot (460 m²) garden with children's pool and dining area, accessible to the residents of the development.^[4]

Layout

The layout of the building is L-shaped, wrapped around 23 Wall Street. The building is 540 feet high and has 43 floors. The assumed value in 1931 was $17,250,000.^[1] The facade is made out of grey brick stone, while the limestone base echoes the facade of neighbouring 23 Wall Street.

The rent area was 750,000 square feet (70,000 m²); the interior was originally luxuriously fitted out.

References

1. Chase, W. Parker (1932). New York: The Wonder City. New York City: Wonder City Publishing. p. 161.
2. White, Norval; Willensky, Elliot; Leadon, Fran (2010). AIA Guide to New York City (5th ed.). New York: Oxford University Press. ISBN 9780199772919.
3. "Project Updates: 15 Broad Street". LowerManhattan.info. Archived from the original on 19 February 2007. Retrieved 2007-01-25.
4. David W. Dunlap (2004-05-11). "Condos, Not Roll-Tops, on Finance's Holiest Corner". The New York Times. Retrieved 2007-01-25.

Further reading

• David W. Dunlap (December 8, 2003). "Keeping Canyons lighted after Bulls and Bears leave". The New York Times.
• Christopher Grimes (May 29, 2004). "A new life for the house of Morgan". Financial Times (Weekend ed.). p. W16.
• David W. Dunlap (May 11, 2004). "Condos, Not Roll-Tops, on Finance's Holiest Corner". The New York Times.
• William Neuman (August 29, 2004). "Buyers Shrug Off Terror Alert To Snap Up Wall St. Condos". The New York Times.
• Lois Weiss (October 2004). "Market Watch". Gotham.
• "$210M in sales at Wall Street's first luxury condo". Real Estate Weekly. October 6, 2004.
• Dakota Smith (October 16, 2004). "The house of Starck". New York Post.
• Justin Davidson (November 10, 2004). "The Starck exchange". Newsday.
• Sara Lin. "Palace of the 'Salt Queen'". The Wall Street Journal.

External links