DZWR
| City | Baguio City |
|---|---|
| Broadcast area | Baguio City, Benguet, Pangasinan, La Union, Nueva Vizcaya, Ilocos |
| Branding | 99.9 Country |
| Slogan | "The Country Authority" |
| Frequency | 99.9 MHz |
| Format | Country, Blues, Adult Contemporary, Christian Music |
| Callsign meaning | DZWR |
| Affiliations | Catholic Media Network |
| Owner |
Mountain Province Broadcasting Corp. (Vicariate of Baguio-Benguet) |
| Sister stations | DZWT 540 Radyo Totoo Baguio |
| Website |
www |
99.9 Country (DZWR 99.9 MHz Baguio City) is a Catholic church-controlled music FM radio station owned and operated by Mountain Province Broadcasting Corp., as part of the nationwide Catholic Media Network, in the Philippines. The station's studio is located at the St. Louis University Compound, A. Bonifacio Street, Baguio City.
BACKGROUND: It was formerly known as "99.9 Magic" before the management reformatted the branding to assert its position as the only 100% country music station in the Philippines. Rev. Fr. Paul C. Basilio is the station manager.
Its other brand name before was "WR PINOY" when it played all OPM hits of the past and present of mid 1990's and "POWER 99".
There were only three FM stations operating in the city that time, the others are "MRS 102.3 Most Requested Song Baguio" (now Radyo5 102.3 News FM Baguio) and "103.9 Smile Radio Baguio" (now 103.9 iFM Baguio). Magic 99.9 slogan then when it became No. 1 in listenership was "The Only Number One FM Radio Station in Baguio", while 103.9 Smile Radio Baguio puts its slogan at the same time as "The Official Number One FM Radio Station in Baguio", while on the other hand, MRS 102.3 Most Requested Song Baguio puts its slogan as "The Real Number One FM Station in Baguio" at the same time.
One of its popular program then includes "Request and Dedication" aired Mondays to Fridays from 4:00 pm to 6:00 pm. and "Heat Wave" which airs 6:00 pm to 8:00 or 9:00 pm Mondays to Fridays.
Its former famous jocks during Magic 99.9 years and early on includes the late Peter John (de Vera), Ms. Em (now with Z-Radio 98.7 as Gorgeous Em), Doctor J (Jay Guasch), Jorge Castro as Dark Man, Andrew Piñero as Daffy D., the "Big Mouth" Murphy, Bugs B., DJ Ariele, Chai Aquino, Lina Sotto, Brother Jim (up to the present), etc., were the best DJs in their generation that time with an all English spiels.
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