ABCs of Attraction

ABCs of Attraction
Founded 2005
Headquarters Los Angeles, USA
Website www.abcsofattraction.com

ABCs of Attraction, founded in 2005 by JT Tran "The Asian Playboy", is a PUA company that specializes in social skills and confidence building for men.[1][2][3] The company holds events, seminars and boot camps around the world[3][4][5][6] and has received media coverage from various magazines, newspapers, and TV programs.[3][7][8][9][10][11][12][13][14]

The ABCs Theory

The ABCs of Attraction theory deals with three main phases:

1. Inner strength – identity and emotional confidence.
2. Outer confidence – non-verbal, sub-communication and body language positioning.
3. Verbal skills – story telling and flirting.

Hyphen magazine described the general method taught at ABCs as one which "leverages the use of ethnicity as an added advantage in the game of seduction".[15] Through bootcamps, ABCs of Attraction emphasizes self-improvement techniques and examines social psychology.[3]

Media attention and Events

ABCs of Attraction has appeared on the front pages of Asian Week and Nguoi Viet Daily News as well as many other magazines and newspapers such as Hyphen Magazine[16] and The Harvard Crimson[2][3][4][17] and has been featured on Channel 5 ABC with Karen Holmes,[11] Saigon Broadcasting Television Network[13] and the Chicago Philippine Report TV ("CPR TV").[14]

ABCs of Attraction received special coverage by NBC Bay Area's Emmy winning reporter Vicky Nguyen, who interviewed ABCs bootcamp instructor, Gareth Jones,[7][8] who was named "Best New Pickup Artist in the World 2010" at the World Pickup Artist Summit in 2010.[7][8][18] The segment stressed on the methods and benefits of empowering men with confidence.

ABC's of Attraction's weekend workshop was profiled on ABC's Nightline with Juju Chang,[19][20] where applying "systematic engineering skills to dating" that were taught at the company were discussed.[19][21] The show followed the team and students during the lecture, through the exercises, and later out into the streets to show how the methods taught can work.[19]

The company was also profiled by Channel News Asia in Singapore,[22] the Huffington Post[23] and Voice of America News TV in China, which followed JT Tran and his team on the entire bootcamp process.[24] The Awl news reporter, Sharon Adarlo, who first criticized the company's methods,[25] joined in on a bootcamp and wrote on how her opinion had changed after the experience.[25]

References

  1. ↑ "After Dark - Author JT Tran". LA Weekly.
  2. 1 2 Asian Week February 08, 2008 David Shaw “Proselytizing ‘the Game’” San Francisco, CA
  3. 1 2 3 4 5 Harvard Crimson February 18, 2010 Beth E. Braiterman, Crimson Staff Writer "Reading Between the Pickup Lines", The Harvard Crimson, February 18, 2010.
  4. 1 2 Nguoi Viet December 31, 2009 Jami Farkas “New year, new friends” Westminster, CA
  5. ↑ Peter (12 February 2012). "How to Date Asian Women – ABC’s of Attraction". Asian Central. Retrieved 1 April 2012.
  6. ↑ "‘JT Tran (Asian Playboy)’ – ABC’s Of Attraction". Men's Room. Retrieved 1 April 2012.
  7. 1 2 3 Nguyen, Vicky. "NBC's Shocking Investigation into the ABCs of Attraction". NBC.
  8. 1 2 3 "Nerd Bootcamp: How to Get Women". NBC. Retrieved 1 September 2011.
  9. ↑ Yang, Wesley (May 8, 2011). "Paper Tigers: What happens to all the Asian-American overachievers when the test-taking ends?". New York Magazine. Retrieved 20 May 2011.
  10. ↑ Rastogi, Nina Shen (May 10, 2011). "A Response to Wesley Yang's "Paper Tigers"". Slate (magazine). Retrieved 20 May 2011.
  11. 1 2 Channel 5 ABC's Karen Homes interviews JT Tran (The Asian Playboy) - video
  12. ↑ "J.T. Tran: Playboy, entrepreneur artist, love guru", Yale Daily News, February 11, 2011
  13. 1 2 Saigon Broadcasting Television Network's "Heart to Heart with Kristine Sa" interviews The Asian Playboy - video
  14. 1 2 CPR TV interviews The Asian Playboy - Video
  15. ↑ "Hyphen Magazine, Issues 14-17". Hyphen (magazine). Retrieved 1 April 2012.
  16. ↑ Shaw, David. "Alpha Male: The Asian Playboy knows how to work the ladies but he has a lesson or two for the men as well". Hyphen (magazine). Retrieved 20 May 2011.
  17. ↑ "Reading Between the Pickup Lines", The Harvard Crimson, February 18, 2010.
  18. ↑ "February 11, 2011". Columbia News Tonight. Retrieved 20 May 2011.
  19. 1 2 3 Chang, Juju (2 March 2012). "'Asian Playboy' Teaches Asian Men to Get Over Racial Stereotypes, Build Confidence". ABC News. Retrieved 7 March 2012.
  20. ↑ "‘Asian Playboy’ JT Tran’s First Date Rules". ABC News. 2 March 2012. Retrieved 7 March 2012.
  21. ↑ "Asian Playboy Smashes Stereotypes on ABC Nightline". Nightline. Retrieved 7 March 2012.
  22. ↑ "Singapore's Pickup Artist & Dating Coaching Bootcamp". Channel News Asia. Retrieved 27 April 2014.
  23. ↑ Shigematsu, Tetsuro. "The Asian Playboy, Pickup Artist or Social Justice Activist?". The Huffington Post. Retrieved 27 April 2014.
  24. ↑ "Inside a Chinese PUA Bootcamp on VOA TV". Voice of America. Retrieved 27 April 2014.
  25. 1 2 Adarlo, Sharon. "Is This Pickup Artist Actually... Helping People?". The Awl. Retrieved 27 April 2014.
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