AMC Gremlin

AMC Gremlin

1975 AMC Gremlin
Overview
Manufacturer American Motors Corporation
Also called American Motors Gremlin [1]
Production 1970–1978
Assembly
Designer
Body and chassis
Class Subcompact
Body style 2-door hatchback
Layout FR layout
Related
Powertrain
Engine
  • 122 cu in (2.0 L) Audi/VW EA827 I4
  • 199 cu in (3.3 L) I6
  • 232 cu in (3.8 L) I6
  • 258 cu in (4.2 L) I6
  • 304 cu in (5.0 L) V8
  • 401 cu in (6.6 L) V8 (Randall 401-XR)
Transmission
Dimensions
Wheelbase 96 in (2,438 mm)
Length
  • 161.3 in (4,097 mm) (1970–1972)
  • 165.5 in (4,204 mm) (1973)
  • 170.3 in (4,326 mm) (1974–1975)
  • 169.4 in (4,303 mm) (1976)
  • 166.5 in (4,229 mm) (1977–1978)
Width 70.6 in (1,793 mm)
Height 51.8 in (1,316 mm)
Curb weight 2,633 lb (1,194 kg)[2]
Chronology
Successor AMC Spirit

The AMC Gremlin is an American subcompact automobile introduced in 1970 engineered and manufactured and marketed in a single, two-door body style in America (1970-1978) by American Motors Corporation (AMC) — as well as in Mexico (1974-1978) by AMC's Vehículos Automotores Mexicanos (VAM) subsidiary.

Featuring a shortened Hornet platform and bodywork with a pronounced, almost vertical, hatchback tail, the Gremlin was classified an economy car by 1970s U.S. standards and competed with the Chevrolet Vega and Ford Pinto, as well as imported cars that included the Volkswagen Beetle and Toyota Corona.[3][4] The small domestic automaker marketed the Gremlin as "the first American-built import".[5]

The Gremlin reached a total production of 671,475 over a single generation — and was superseded by a restyled variant, the AMC Spirit.

History

Origin and design

The design of the Gremlin was inspired by the AMC AMX-GT concept car

The idea for the Gremlin began in 1966 when design chief at American Motors, Richard A. Teague, and stylist Bob Nixon discussed the possibility of a shortened version of AMC's compact car.[6] On an airline flight, Teague's solution, which he said he sketched on an air sickness bag,[7] was to truncate the tail of a Javelin. Bob Nixon joined AMC as a 23-year-old and did the first formal design sketches in 1967 for the car that was to be the Gremlin.[8]

Ford and General Motors were to launch new subcompact cars for 1971, but AMC did not have the financial resources to compete with an entirely new design.[9][10] Teague's idea of using the pony car Javelin resulted in the AMX-GT concept, first shown at the New York International Auto Show in April 1968.[11] This version did not go into production, but the AMX name was used from 1968 to 1970 on a shortened, two-seat sports car built from the Javelin.

1971 Gremlin X, 1972 Pinto Runabout, and 1973 Vega GT
1978 Gremlin X

Instead, Bob Nixon, AMC's future Chief of Design, designed the new subcompact based on the automaker's Hornet model, a compact car. The design reduced the wheelbase from 108 to 96 inches (2,743 to 2,438 mm) and the overall length from 179 to 161 in (4,547 to 4,089 mm), making the Gremlin two inches (50 mm) longer than the Volkswagen Beetle and shorter than the Ford Pinto and Chevrolet Vega.

Capitalizing on AMC's advantage as a small car producer, the Gremlin was introduced on April 1, 1970, and was rated a good buy at an economical price.[12] The April 6, 1970 cover of Newsweek magazine featured a red Gremlin for its article, "Detroit Fights Back: The Gremlin". The car was available as a "base" two-passenger version with no rear seat and a fixed rear window, at a suggested retail price of $1,879, and as a four-seat hatchback with an opening rear window, at $1,959 (US$11,937 in 2016 dollars[13]).[14]

From the front of the car to the B-pillars, the Gremlin was essentially the same as the AMC Hornet. Although it was only fractionally longer than the contemporary Volkswagen Beetle, Time said the length of its hood over the front-mounted engine made "the difference seem considerably more", adding that the car "resembles a sawed-off station wagon, with a long, low hood and swept-up rear, and is faintly reminiscent of the original Studebaker Avanti."[15] As with the Volkswagen, the Gremlin's styling set it apart from other cars.[16] Time said, "like some other cars of less than standard size, the back seat is designed for small children only."[15] The Gremlin's wider stance gave it "a stable, quiet and relatively comfortable ride—for the two front passengers”, for whom, by small-car standards, there was more than average interior width, seat room and leg room.[17] The six cubic feet of luggage space behind the back seat was less than in the rear-engined Volkswagen Beetle, but with the seat folded the cargo area tripled to 18 cubic feet (509.7 l).[17]

The upright design of the tail, which enlarged interior space, was aerodynamically efficient. Later, European and Japanese manufacturers similarly created different body styles on one compact car chassis by extending or curtailing the trunk (e.g. Volkswagen's Jetta and Golf models).

Marketing

Designed and named by Teague to look either "cute or controversial - depending on one's viewpoint ... for many, it seemed perfect for the free-thinking early 1970s."[18] American Motors executives apparently felt confident enough to not worry that the Gremlin name might have negative connotations.[17] Time magazine noted two definitions for gremlin: "Defined by Webster's as 'a small gnome held to be responsible for malfunction of equipment.' American Motors' definition: 'a pal to its friends and an ogre to its enemies.'"[15] The car's cartoon-inspired mascot was marketed for product differentiation and was intended to be memorable to consumers.[19][20] The Gremlin's unorthodox hatchback design was also needed to make the car stand out in the competitive marketplace, and according to Teague: "Nobody would have paid it any attention if it had looked like one of the Big Three" automobiles.[18]

AMC promoted the Gremlin as "America's first subcompact".[21] This description overlooks the Nash Metropolitan and the earlier Crosley.[22] The Metropolitan—a subcompact-sized[23][24] captive import, American-conceived and American-designed for the American market, and built in the UK with a British engine—has a claim to be "America's first subcompact."[25]

American Motors promoted the Gremlin as "cute and different" and the marketing strategy was successful with more than 60 per cent of the purchasers were under 35 years old.[26]

Annual changes (1970–1978)

1970

AMC Gremlin logo on gas cap

The Gremlin debuted in April 1970 with AMC's 199 cu in (3.3 L) I6, a seven main bearing design which produced 128 hp (95 kW; 130 PS) as standard equipment, with AMC's 232 cu in (3.8 L) I6 - producing 145 hp (108 kW; 147 PS) - as an option. AMC said the Gremlin offered "the best gas mileage of any production car made in America". According to the auto editors of Consumer Guide it had "an unusually long option list for the era" so owners could have luxury and conveniences typically found in more expensive cars, and these options "came with a much higher profit margin" for the automaker.[17]

As the first of the new domestic subcompact cars, "the Gremlin has been the most talked-about car since its introduction."[27] Sales for the abbreviated model year were 25,300.[14]

Popular Science assigned its editor to the equivalent of one year of driving by conducting a 10,000-mile (16,093 km) cross-country road test of a brand new Gremlin, and reported after driving it "without a single problem is an enviable record" and that "we were all impressed with the quality of this vehicle."[28] A nationwide survey based on owners driving their 1970 AMC Gremlins over 1,350,000 miles (2,172,614 kilometres) conducted by Popular Mechanics concluded that the unique styling attracted many buyers, but economy topped their likes.[29]

1971

1971 AMC Gremlin X

For the 1971 model year the "X" appearance/equipment trim package was introduced as a $300 option on the 4-passenger model and "proved extremely popular."[30] It included body side tape stripes, body color front fascia, slotted road wheels with D70x14 Goodyear Polyglas tires, blackout grille insert, bucket seats, and "X" decals.

The 2-passenger Gremlin version entered into its second and final season. The 232 cu in (3.8 L) I6 engine that was optional for 1970 became standard, while a longer-stroke 258 cu in (4.2 L) version became the option. Compression ratios dropped from 8.5:1 to 8:1 for 1971, resulting in 135 hp (101 kW; 137 PS) (gross) from the 232 cu in (3.8 L) and 150 hp (112 kW; 152 PS) (gross) from the 258 cu in (4.2 L)[31]

1971 Gremlin prices increased slightly (up by $20 to $1,899 for the base model),[30] and sales for this first full model year rose to 53,480.[32]

1972

1972 AMC Gremlin

All Gremlins received a new body-colored front fascia treatment for 1972. Among many other changes was an available 304 cu in (5.0 L) V8 engine. It was "the muscle car formula of stuffing a big motor in a small car."[33] Engine ratings were downgraded to more accurate Society of Automotive Engineers (SAE) net hp figures, bringing the 232 cu in (3.8 L) engine to 100 hp (75 kW; 101 PS), the 258 cu in (4.2 L) to 110 hp (82 kW; 112 PS)[34] and the 304 V8 to 150 hp (112 kW; 152 PS).[34] Even with the lower engine output ratings across the industry, "the V8 Gremlin was a poor-man's Corvette, able to spin its rear tires at will and outrun some larger, more expensive pony cars" and it was "the only real performance car available under $2,200."

The base two-seater model was discontinued, having sold 3,017 units in 18 months.[35] Gremlins also switched from non-synchronized 1st gear manual transmissions to full synchromesh, and the Borg-Warner-sourced automatic transmission was replaced by the Chrysler-designed TorqueFlite. Other more minor technical upgrades improved the car's reliability and durability.[16] The Gremlin X package continued to be popular, while optional features now included an AM/FM radio, fabric sunroof, tilt steering wheel, inside hood release, trailer towing package for up to 2,000 lb (910 kg) with a Class 1 hitch, as well as manual or power assisted front disk brakes.[36]

American Motors introduced the automobile industry's first 12-month or 12,000 mi (19,000 km) bumper-to-bumper warranty, called the "Buyer Protection Plan".[37] Its foundation was an emphasis on quality and durability, improved production by reducing the number of models and increasing the level of standard equipment.[38] The new warranty included an innovative promise to customers that AMC would repair anything wrong with the car (except for tires).[37] Owners were provided with a toll-free number to the company, as well as a free loaner car if a warranty repair took overnight. Numerous production and product improvements would result in fewer warranty claims, better public relations, and greater customer satisfaction and loyalty.

Model year 1972 sales totaled 61,717,[35] a 15% gain over the previous year.[35]

1973

1973 AMC Gremlin X with Levi interior

For the 1973 model year, AMC strengthened bumpers able to withstand a 5-mile-per-hour (8 km/h) impact in the front and a 2.5-mile-per-hour (4 km/h) impact in the rear, without any damage to the engine, lights, and safety equipment according to new mandates by the U.S. National Highway Traffic Safety Administration (NHTSA). Optional was a Levi's interior trim package, which included spun nylon upholstery made to look like denim (fire safety regulations prohibited the use of real cotton denim). Details included removable map pockets, burnished copper denim rivets, and red Levi's logo tabs. Rear-seat legroom was increased. The X package received a new tape-striping pattern that kicked up over the Gremlin's rear wheel flares.

Sales improved to 122,844 units, nearly 30% more than 1972. A 1973 Gremlin purchased by Consumer Reports was top-rated in a group of six subcompact models tested for the June issue. That car had relatively few sample defects and proved reliable over a long-term test.

1974

1974 AMC Gremlin

The Arab Oil Embargo of October 1973 came just as the 1974 model year began. AMC improved the Gremlin's back seat. A deeper front fascia made the car appear longer. A larger front bumper was mounted on self-restoring telescoping gas and oil cylinders. Unlike most other designs, the Gremlin did not use filler panel between bumper and body. A stronger rear bumper was set lower—front and rear passenger car bumpers were now required by NHTSA to have uniform heights, take angle impacts, and sustain 5-mile-per-hour (8 km/h) impacts with no damage.[39] The rear fascia was modified slightly to blend with the design changes. The Gremlin X stripe pattern was given a "hockey stick" look for 1974: the stripes followed the window line as it tapered aft, and swept up now to include four diagonal lines on the wide C-pillar. A new typeface for nameplates was used by AMC for 1974, including on the Gremlin. With the car's 1974 model year extended into November to delay the need to install catalytic converters required by United States Environmental Protection Agency (EPA) 2004 regulations starting with 1975 models, AMC sold 171,128 1974 Gremlins, an increase of nearly 40% over 1973 and 130% over 1971.

1975

Changes for the 1975 model year Gremlins included standard electronic ignition developed by Prestolite.[40] All U.S. market Gremlins featured catalytic converters that required the use of unleaded regular-grade fuel. "Unleaded Fuel Only" warnings were placed by the fuel filler and on the fuel gauge. Gremlins with I6 engines and manual transmissions gained a new option, the electrically operated overdrive from Laycock de Normanville.[40] The 0.714:1 "J-type" unit was controlled by a pushbutton at the end of the turn signal stalk.[40] When turned on, the unit engaged automatically at speeds above 35 miles per hour (56 km/h) and dropped out at 32 mph (51 km/h).[40] An accelerator pedal kickdown switch provided faster passing when needed.[40] Steel-belted radial tires were now standard on Gremlins with the X package.

American Motors was promoting its economical models covered by the comprehensive "Buyer Protection Plan" warranty, as well as preparing for the launch of the Pacer[40] The automaker was planning to spend half of the entire 1975 advertising budget on the new Pacer.[41] Marketing for the Gremlin included tie-ins with a "Home Value Days" supplement designed to promote 18,500 hardware stores in Popular Science[42] and The Reader's Digest[43] as well as with Colgate-Palmolive's campaign using Willie Mays to "Help Young America" in Jet[44] and Ebony.[45]

The U.S. subcompacts were compared to the new, front-wheel-drive Volkswagen Rabbit that replaced the aging Beetle. Popular Science road tests showed the Gremlin to be the fastest and quietest of all, but had the lowest fuel efficiency with an average EPA rating of 21 mpg-US (11 L/100 km; 25 mpg-imp), compared to the Chevrolet Vega's 22 mpg-US (11 L/100 km; 26 mpg-imp), Ford Pinto's 23 mpg-US (10 L/100 km; 28 mpg-imp), and the Rabbit's 24 mpg-US (9.8 L/100 km; 29 mpg-imp).[46] The Gremlin had an I6 engine and a three-speed transmission (in contrast to the I4 engines and four-speed transmissions in the other cars) and weighed over 1,000 lb (454 kg) more than the VW Rabbit.[46]

Struggling under stagflation and an inflationary economy, all the domestic subcompact cars' sales slumped compared to the industry's record-breaking 1973 model year. In total, AMC sold 56,011 Gremlins in the (albeit shortened) 1975 model year, a 67% drop.[41] The success of the innovative Pacer launched in mid-February 1975 "severely cut" the sales of both the Gremlin and Hornet models.[41]

1976

Changes were greater for 1976. Oval headlight bezels replaced the previous circular items. The grille shape became a stretched hexagon and included in its insert two opposing loops stacked atop each other and housing new rounded parking/turn signal lights. Front fenders were taller, with a slight finned effect. A new "Custom" trim line debuted, featuring a striped interior trim called "Potomac", as well as a spare tire cover and other minor details. The A models were given another new striping scheme: the hockey stick-style stripe of the previous year adding a secondary extension that ran from the door-handle straight back. The X package was now available only on Custom models. Due to flagging sales, the 304 cu in (5.0 L) V8 engine option (now downgraded to 120 hp (89 kW; 122 PS)) was cancelled at midyear, after only 826 installations. (A total of 40,994 Gremlins were equipped with the V8 engine from 1972 to 1976.) A 4-speed manual transmission was made available at midyear. Sales tapered slightly to 52,941 - a decline of 5.5%.

1977

1977 AMC Gremlin featured new front end styling
1977 AMC Gremlin Custom 2 Liter

1977 changes included redesigned sheet metal for the first time in the Gremlin's now 8-year history: revised hood, shorter front fenders, new bumpers, taller glass tailgate, enlarged taillights, and rear license plate now covering the fuel filler. The front end was shortened by four inches (102 mm) with all new sheet metal and a crosshatch grille insert. Parking lights reverted to rectangular, and headlights were recessed into square bezels with rounded corners. The new hood had a small "power bulge" at the front. The base model now included carpeting, as well as rocker panel and wheel lip moldings. The "Custom" model was available with a list price of $2,998. The X package returned as a $189 option, with a new striping pattern that ran straight back from the front fenders and crested upward over the rear wheels. Front disc brakes became standard.

At the start of the model year, the Gremlin was available with either the standard 232 cu in (3.8 L) or optional 258 cu in (4.2 L) six-cylinder engines. Both had increased power from updated cylinder heads and two-barrel carburetors. In addition, AMC offered a carbureted four-cylinder engine: a Volkswagen/Audi 2.0 L (120 cu in) inline-four, also used in fuel-injected form in the Porsche 924. It gave better fuel economy but less power than the standard six-cylinder engines, and reduced the Gremlin's weight by 250 pounds (113 kg), allowing it to achieve an EPA rating of 21 mpg-US (11 L/100 km; 25 mpg-imp) in the city, and 33 mpg-US (7.1 L/100 km; 40 mpg-imp) on the highway.[47] It was reserved for the Custom version of the Gremlin because the expense of acquiring the rights to the engine meant that AMC could not afford to make it standard equipment. Of 46,171 Gremlins built for 1977 (13% less than in 1976), 7,558 had the new 2.0 L engine.

1978

1978 AMC Gremlin X

In its final year of 1978, the Gremlin received a number of changes, but customers on a tighter budget could still get a standard six-cylinder base model Gremlin for under US$3,400.[48] A new "Custom" model featured either the four- or six-cylinder engine with a standard four-speed manual transmission and new vinyl bucket seats, wheel lip moldings, and other trim upgrades.[49] Inside the Gremlin there was a revised instrument panel borrowed from the then-new 1978 Concord. The dashboard had high-level ventilation HVAC, radio switchgear within easier reach, and a flat, full-width top. The X's tape striping pattern was revised to match the 1978 Concord Sport package design, with the stripe at the lower body side and curving over the wheel lip.

At mid-season, a GT package became available with a front spoiler and flared wheel openings as on the 1978 AMX. The GT added an aluminum overlay to the instrument panel, was powered by the 258 cu in (4.2 L) I6 as standard, and had its own stripe scheme: a wide tape stripe, outlined by a narrow one, ran back from the front fenders and widened aft of the rear quarter windows. The package also included body-color fender flares and front air dam, as well as body-color bumpers, all of which combined to give the GT a modern, aggressive look. Fewer than 3,000 Gremlin GTs were built.[48]

The Gremlin's body shape had not changed appreciably in its nine years of production, and other more advanced subcompacts, lighter in weight, with more doors, better interiors and front-wheel drive, had appeared on the market. Gremlin sales for the final year fell 52% to 22,104 units. By the time production ceased, a total of 671,475 Gremlins had been built.[50]

The updated AMC Spirit replaced the Gremlin for the 1979 model year, basically "a Gremlin with conventional styling ... Lovable, sturdy cars are hard to kill."[18]

Performance

The Gremlin was faster than other subcompacts of the time. Motor Trend magazine recorded zero to 60 mph (0 to 97 km/h) in 12.6 seconds with the 232 cu in (3.8 L) engine. The Ford Pinto and the VW Beetle were in the 18-second range. Fuel economy was 28 mpg-US (8.4 L/100 km; 34 mpg-imp) to 30 mpg-US (7.8 L/100 km; 36 mpg-imp) with the small six, compared with the 35-plus mpg economy of the VW Beetle.[51]

Although front-heaviness was generally thought to compromise the handling, Tom McCahill wrote in Mechanix Illustrated that the Gremlin was "fast and easy", with a comparatively stiff ride because of the shortened rear springs. He ran a 232-engined Gremlin with automatic transmission from zero to 60 mph (0 to 97 km/h) in 11.9 seconds, saw 100 miles per hour (161 km/h) on the Daytona Speedway straightaway, and summarized: "On a dollar for dollar basis, I rate the Gremlin the best American buy of the year".

Car and Driver magazine also recorded 0 to 60 mph in 11.9 seconds with a 232-powered Gremlin.[17]

Automobile Quarterly's article "A Critical Look at the 1973 American Cars" summarized that the basic "Gremlin offers outstanding performance for an economy car and excellent fuel mileage."[52]

When Popular Mechanics magazine tested the car with the Audi four-cylinder engine introduced in 1977, they said its acceleration with a four-speed manual felt "amazingly strong", with 0-60 mph and quarter-mile times one second slower than with the 232 cubic inch straight-six (16 vs. 15, and 21 vs. 20 seconds respectively.[53] The smaller engine produced EPA mileage of 35 mpg-US (6.7 L/100 km; 42 mpg-imp) highway and 22 mpg-US (11 L/100 km; 26 mpg-imp) city.

The Gremlin's body was heavier and stronger than its domestic or imported rivals.[54] The engines were also more powerful than the Gremlin's main domestic and imported competition. The powertrains were smoother and more reliable, and the car had fewer recalls.[54] Its chief import rival was the Volkswagen Beetle, which did not handle as well, got similar gas mileage from about 40% of the Gremlin's horsepower. The same overall size as the Gremlin, it was packaged marginally better. Gremlin designer Richard Teague commented in Motor Trend that to compare the Beetle (whose basic design originated in the late 1930s) to the Gremlin in profile and body design was like "comparing a Ford GT40 to the Hindenburg".[8]

The Gremlin holds the "distinction of offering one of the widest engine ranges of all time—from two litres to five litres."[26]

Randall 401-XR

Randall AMC dealership in Mesa, Arizona received AMC's endorsement to build 401 cu in (6.6 L) V8 powered Gremlins. The cars started out as 304 V8 models from the factory and after Randall's modifications would run 13.90 seconds at 103-106 miles per hour (171 km/h) in the quarter mile, for $2,995 (US$15,965 in 2016 dollars[13]). Known as the Randall 401-XR (X for Gremlin X, R for Randall), a total of twenty cars were built for the street and one for the strip during 1972, 1973, and 1974.[55] Car Craft magazine tested one with some modifications and achieved 115.07 miles per hour (185 km/h) in 12.22 seconds while still remaining a "totally streetable, daily-driver".[56]

Competition

Modified 1977 AMC Gremlin at a dragstrip
The "99 WIBG" Pro-Stock 1972 AMC Gremlin

The AMC Gremlin saw action on numerous auto racing venues, including endurance, as well as oval and road racing. Due to their inherent inexpensiveness, strength, and the ease with which they could be modified for higher performance, many AMC Gremlins were used in drag racing.

In the International Motor Sports Association (IMSA) RS series for compact sedans, Raleigh, North Carolina's "Team Highball", run by Amos Johnson and Bunny Johnson, was the AMC factory-backed team, with Amos Johnson, Whit Diggett, and later, Dennis Shaw driving. The torque of their 232 cu in (3.8 L) 6-cylinder Gremlins gave a big advantage on the faster tracks like the Daytona International Speedway, where they were often more than a match for the BMW 2002, Alfa Romeo GTV, Datsun 510, Ford Pinto, Mercury Capri, and Opel Manta. Johnson was the series 1973 co-champion, while independent driver George Alderman took the 1974 title.[57]

Starting in 1970, Wally Booth headed AMC's Pro Stock drag racing efforts.[58] He and other drivers campaigned Gremlins painted in the hash red, white, and blue pattern that AMC had adopted as its corporate race livery. Dick Arons built the engines. The team "transformed the brand's staid grocery-getter reputation from the ground up into that of a genuine performance powerhouse".[59] Wally Booth "was one of the Edelbrock crew's favorite racers".[60]

Three factory Pro-Stock 1972 Gremlin drag racers were campaigned around the nation. One was driven by Rich LaMont and sponsored by radio station 99 WIBG in Philadelphia, PA. This car has been restored with a 401 cu in (6.6 L) AMC V8 with 4-speed manual transmission and it still runs the quarter-mile at around 8.75 seconds achieving over 150 mph (240 km/h).[61]

At the 2006 World Power Wheelstanding Championships (not a race, but a "wheelie" contest), Brian Ambrosini's specially modified 1974 Gremlin took second place.[62][63] The car gets all four of its wheels off the ground by its modified 485 cu in (7.9 L) AMC V8 producing 1,300 hp (969 kW; 1,318 PS) and achieving average quarter-mile e.t. in the low 8s with a trap speed of around 165 mph (266 km/h).[64][65][66]

The body of the Gremlin was widely used by NASCAR paved and dirt modified stock car teams in the northeastern U.S. and elsewhere from the 1970s to the early 1990s. It was believed that Gremlin's long roof with its rear kick-up provided aerodynamic advantages over the more commonly used Pinto and Vega bodies. Lenny Podbielski was "a major player in late 1970s Speedbowl action" and the Gremlin-bodied machines he raced were "some of the prettiest cars of the era".[67]

Other markets

Mexico

VAM Gremlin in Mazatlán, Mexico
Gremlin in Mexico City 2015

Vehiculos Automotores Mexicanos (VAM) manufactured Gremlins in Mexico under license and partial ownership (38% equity share) by AMC. Although the Gremlin was introduced to the U.S. and Canadian markets in 1970, VAM continued assembling its version of the Hornet still bearing the name Rambler American as its smallest, least expensive car until 1974.[68] The fact that VAM already had three lines of products (the top limit permitted by legislation) from 1968 through 1973 made it impossible for the Gremlin to be offered. It was until the discontinuation of the Javelin line in 1973 that a free space was available for the Gremlin, making 1974 its year of debut.

The 1974 Gremlin was the third VAM car not to bear the Rambler name since the 1968 Javelin and the 1972 Classic (Matador in the U.S.) models. Moreover, the Mexican market continued to use the Gremlin model name for VAM's version of the AMC Spirit sedan from 1979 through 1983, several years after the Gremlin nameplate was withdrawn in the U.S. market.[48]

The VAM cars had trim, interiors, and model names that differed from the equivalent AMC-made models.[69] All engines built by VAM were of AMC design, modified to deal with Mexico's lower octane gasoline and higher altitudes.[70] The VAM Gremlin was the only car line of its time not to be available with VAM's 282 cu in (4.6 L) version of AMC's I6, due to the economy market segment focus of the cars.

1974

The introductory 1974 Gremlins became unique by incorporating the front clip of the 1974 U.S. AMC Hornet models.[68] VAM never attempted to hide the relation between the two models, which never harmed the sales or image of either model and was favored by the public. The launch of the Gremlin in Mexico also meant the resurrection of the 232 cu in (3.8 L) I6 engine that was discontinued in 1972. The engine was practically the same as in its final year except for a slightly lower compression ratio (8.3:1 instead of 8.5:1). The advertised output was still the same at 145 gross horsepower at 4,400 revolutions per minute and was restricted to one-barrel carburetors. In contrast, since 1973 all VAM-based Hornets had the 258 cu in (4.2 L) six as the standard and only engine. VAM Gremlins were basic economy cars with manual 3-speed transmission, four-wheel drum brakes, manual steering, front sway bar, column-mounted shifters only, rigid four-bladed cooling fan, folding bench seats, two-point front seatbelts, electric wipers and washers, monaural AM radio, cigarette lighter, front and rear ashtrays, locking glovebox, flip-open rear side vents, roof rack, full carpeting with driver's side rubber mat, padded sunvisors, sound-insulating cardboard-type headliner, dual coat hooks and round dome light. Options for 1974 included a column-mounted automatic transmission, power steering, power drum brakes, heater, parcel shelf, light group, remote-controlled driver and passenger side outside mirrors, sports steering wheel, bright molding package, and wheel trim rings. All VAM Gremlins used the AMC's three-pod instrument cluster from the domestic-built Hornet with a blank in the third gauge position from the factory. The introductory year production was 2,137.[68]

1975

The 1975 Gremlin models were upgraded, and along with the improvements to the larger car lines VAM took 9% of the Mexican market.[68] VAM Gremlin interiors now featured individual folding front seats with low backs and new door panels, the "two-tone" dashboard with silver-painted front surfaces was replaced by a color-keyed unit, and a new fuel economy gauge was standard on the third space of the instrument cluster. Manual front disk brakes and electronic ignition were among the mechanical upgrades, while the compression ratio of the engine was dropped to 7.6:1. Both transmissions now came only with a floor-mounted shifter. VAM Gremlins ordered with automatic transmissions now included a heater and power steering at no charge. The exterior featured a variation of AMC's "hockey stick" side decal and a new design for headlight bezels, grille, and parking lights at the front end that AMC originally developed for its Hornet models. Production doubled to over 4,200 VAM Gremlins.[68]

1976

The Gremlin X version was added in 1976 as a separate model rather than an optional package. The X models included VAM's larger 258 cu in (4.2 L) I6, a 6000 RPM tachometer, sports steering wheel, 7.00X14 radial tires, Hurst linkage with T-shaped shifter for the manual transmissions, courtesy lights on parcel shelf, heater, power steering, tinted windshield, bright molding package (drip rails, wheel arches, rocker panels), wheel trim rings, and an in-house two-color rally stripe that was unique to the Mexican market.[68] The 1976 VAM Gremlin X also came with an interior featuring the "Navajo" pattern cloth upholstery that was optional on AMC's Pacer DL models built for the Canadian and U.S. markets.[71] The base VAM Gremlin now also included luxurious seating with a center armrest that was never available in the U.S. models.[72] Both versions included revised gauges with a 160 km/h speedometer, new side panel designs, longer folding sun visors, and a styled round dome light lens. Sales for 1976 increased to over 6,000 units.[68]

1977

Starting with the 1977 models, all VAM Gremlins were powered by the 258 cu in (4.2 L) I6 regardless of trim level. The exterior featured the shorter new front end clip and rear end treatment as did the U.S. models.[68] The 1977 Gremlin X model included a new digital tachometer and three-point retractable seatbelts, as well as new in-house VAM designs for the seats. The option list was expanded with the possibility of ordering an air conditioning system for the first time in the VAM line. Around 6,800 VAM Gremlins were sold during 1977.[68]

1978

Only a few changes were made to the 1978 VAM Gremlin. The dashboard design was from the new U.S. market Concord being restricted to the unit with black surfaces only (no wood imitation or brushed aluminum versions). For the Gremlin X there was a new VAM logo on the steering wheel horn button, smaller volcano hubcaps with bright exposed lug nuts, while a new full-length body side decal incorporated the "Gremlin X" logo on the rear quarter panel.[73] The sporty model also got the set of four bumper guards as standard equipment. Production fell just below 6,000 VAM Gremlins.[68]

1979–1983

VAM Gremlins used the updated body design of the U.S. and Canadian market AMC Spirit two-door sedan, as well as VAM versions of the Spirit Liftback, called the American GT and the Rally AMX.[68]

Australia

AMI Rambler Gremlin

One vehicle was assembled from a Completely Knocked Down (CKD) kit by Australian Motor Industries in Port Melbourne, Victoria, Australia for evaluation purposes. AMI assembled and marketed other AMC models (AMX, Hornet, Javelin, and Matador) in Australia. It was branded as a "Rambler" Gremlin (AMI-made AMCs were branded as Ramblers) and powered by the standard 232 cu in (3.8 L) I6 with three-speed manual transmission. The car featured right-hand drive and the mandated percentage of locally produced content.[74]

Right-hand-drive Gremlins were also imported into Australia by U.S. servicemen.[75]

Hurst Rescue System 1

1973 Hurst Rescue System 1

Between 1972 and 1974, Hurst Performance marketed "a highway safety vehicle" for emergency services,[76] as well as a compact alternative to trucks for motorsport race tracks.[77] The "Hurst Rescue System 1" was based on the AMC Gremlin and designed to quickly assist vehicle extrication of crash victims.[78] The vehicle came with the "Hurst Rescue Tool", commonly known as "The Jaws of Life", winch, stretcher, as well as firefighting and first aid supplies.[79] The vehicle also included push bumpers and a 25-gallon water tank. The price for this fully equipped rescue vehicle was between $11,000[80] to $13,000.[81]

Police

A 1975 Gremlin was used as an experimental police vehicle by the Houston Police Department's Traffic Bureau, but this did not result in fleet orders.[82]

Experimental cars

The Gremlin proved a popular testbed for experiments with alternative fuels. Many universities converted them to run on natural gas, hydrogen, and electric power.

Hydrogen

In 1972 University of California, Los Angeles researchers won a nationwide Urban Vehicle Design Competition when they modified a 1972 AMC Gremlin to run on hydrogen and the lessons learned are still useful today.[83] The engine was a converted Ford 351 cu in (5.8 L) V8 noted for its volumetric efficiency. Lacking sophisticated electronics and injection systems, the carburetor was a modified propane unit and the 100-litre (26.4 US gal) "thermos"-type hydrogen tank gave the Gremlin a range of 160 miles (257 km).[84] Tests indicated that the car would not only meet the scheduled 1976 vehicle United States emission standards, but also actually emit slightly cleaner air than it took in.[85] As part of the 1972 Urban Vehicle Design Competition, UCLA engineering students also enlarged the side glass area above the rear wheels for improved visibility, designed a roll cage which projected through the Gremlin's roof to double as a roof rack, and designed 5 MPH bumpers with an environmentally-friendly energy-absorbing popcorn core, covered with a recycled-tire tread surface.[86] In 1984, UCLA's first hydrogen-powered car was sold for one dollar to the William F. Harrah Automobile Museum in Reno, Nevada.[87]

Alternative fuels

Other experiments used AMC Gremlins. To evaluate non-petroleum fuel and measure mechanical wear under mostly short city driving, a 1970 Gremlin with AMC's 232 cu in (3.8 L) engine operated successfully on methanol for ten years and 46,250 miles (74,432 km).[88]

The broadest range of fuel tests were conducted by the United States Department of Energy (DOE) labs in Bartlesville, Oklahoma. Engineers estimated the performance and fuel economy of 1977 Gremlin Xs operating on ordinary gasoline, a variety of wide boiling range fuels (naphtha, kerosene, etc.), as well as two alcohols, ethanol and methanol.[89]

Electric

The Electric Fuel Propulsion Company (EFP) of Ferndale, Michigan produced a number of electric cars including the AMC Gremlin based, two-passenger X-144. Introduced in 1973 it featured a 20 horsepower (15 kW) direct current motor fueled by a 144-volt cobalt-lead storage batteries designed to reduce the formation of harmful gases during recharging, as well as a regular 12-volt battery to operate the cars lights, horn, and heater blower.[90] Performance was claimed to be similar to a base gasoline Gremlin, including a top speed of 60 miles per hour (97 km/h), but with a calculated lower cost per mile for the X-144 over five years and 20,000 miles (32,187 km) of use.[91]

Inventor "Cotton" Whatley of Wichita Falls, Texas offered an unknown number of modified electric Gremlins for sale through various dealerships between 1973 and 1978. Whatley's Gremlin Electric had a top speed of 50 miles per hour (80 km/h) and a maximum range of 50 miles (80 km).[92]

Exhibition

Engineers at Coleman Products Corporation in Coleman, Wisconsin created a non-drivable plexiglas Gremlin as a demonstrator of the placement and function of electrical wiring harnesses.[93]

Concept Gremlins

Gremlin Voyager

In 1972 AMC developed a prototype "Gremlin Voyager" with a slide out rear panel called "Grem-Bin".[94] The car was a production Gremlin with a proposed "shelf" design to make cargo loading easier.

XP prototype

AMC Gremlin XP concept car

In 1974 a production car was modified and dubbed the Gremlin XP prototype.[95] It has a larger glass hatchback and additional side quarter windows. A pronounced crease started from the mid-body section and wraps over the roof while the rear quarter panels feature bulges around the wheel well openings. The rear panel has a recessed and blacked out area with four lights. The design of the concept car improved visibility around the Gremlin's original wide C-pillar.[96]

G/II prototype

Another 1974 Gremlin was modified with a front end from the Hornet.[97] The concept car received a special grille, but the most radical design feature was its fastback roofline. This concept car turned out to be similar to the Gremlin's replacement, the liftback Spirit model introduced for the 1979 model year.[97]

Concept 80

In 1977 American Motors presented six show cars to illustrate the automaker's commitment to smaller, fuel-efficient vehicles for the 1980s.[98] Three of them, the "Concept I", "Concept II", and "Concept Grand Touring" represented new subcompact designs.[99]

Design elements from the Concept II and Concept GT were incorporated into the Gremlin's replacement, the AMC Spirit that was introduced in 1979.

Production history and reception

The 1970s was one of the most volatile periods in the history of the automobile industry that is renowned for ups and downs.[100] A total of 671,475 Gremlins were sold in the United States and Canada, making it the most popular single generation body style/chassis produced by AMC (other models, such as the Rambler and even Hornet, have higher production numbers, but consisted of more than one chassis design and body style in the case of the Rambler, multiple body styles for the Hornet).

A book about the popular history of the 1970s introduces it as the decade of "pet rocks, shag carpets, platform shoes and the AMC Gremlin."[101] It is among the cars that people who were in high school in the late 1970s and early 1980s would be familiar with because it was one of the first cars they drove and among most often seen in student parking lots.[102][103] Kiplinger's personal finance magazine, Changing Times, listed the AMC Gremlin as first among the best subcompact used cars as "selected by top mechanics for good value, good service."[104] Five years after the Gremlin's introduction, the mechanics liked the six-cylinder engine and most preferred automatic transmission.[104] Comments included, "I have one. It's the greatest. I own one with a 304 V-8 engine. Have no trouble outside of normal maintenance."[104]

During the early 1970s American cars "are remembered far more often for their power than their style, and ... throughout the decade, the character of cars became blurred. Only a handful of cars had real personalities...." the AMC Gremlin was one of them, "a pioneering hatchback".[7] According to Tom and Ray Magliozzi, "it's easy to criticize this car now, because just about any car from the early '70s would look bad next to today's cars. They had no fuel injection, no independent suspension, no air bags, no anti-lock brakes, no nothing! But compared with the other cars of its era, the Gremlin wasn't bad."[105]

Officially discontinued after the 1978 model year, the Gremlin was restyled that including a new model that featured a sloping liftback for 1979 and the model line renamed the AMC Spirit. This restyled continuation of the familiar chopped-tail two-door and the new hatch coupe caused sales to increase to 52,478 units for 1979.[106] The original "Kammback" body style continued in production until 1982 as the Spirit Sedan with larger rear side windows. The basic design was also used for the small AMC Eagle Kammback from 1981 to 1982.

American Motors lacked the funds to come up with a separate platform for a sub-compact car, so it did something different with an existing model and "although car snobs make fun of the chop-tailed Gremlin, it was a huge sales hit."[33] The authors of the book 365 Cars You Must Drive "that any self-respecting auto enthusiast just has to know and experience from the driver's seat" describe that "driving a Gremlin isn't about the drive; it's about being seen in one, making a statement that you dig the mid-1970s, and also wouldn't be caught dead in something normal."[33] An article published by Time in 2007 included the Gremlin as one of "The 50 Worst Cars of All Time", describing it as an AMC Hornet with the rear end whacked off, and criticizing its exterior proportions, with a long low snout, long front overhang and a truncated tail, "like the tail snapped off a salamander".[107]

In 2007, Popular Science magazine included the 13.4-foot (4.1 m) AMC Gremlin as one of six historic cars that took "Small Steps to a Smart Future" in a special issue about the "Future of the Car: Efficiency".[108]

Future U.S. Presidents

Two future U.S. presidents drove AMC Gremlins during their younger days.

"Bill Clinton drove the back roads of Northwest Arkansas in his green AMC Gremlin"[109] during his 1974 campaign for the only attempt he made for a seat in the United States Congress.[110]

An AMC Gremlin with a Levi interior was owned by the George H. W. Bush family and driven by George W. Bush in 1973 while getting his Master of Business Administration (MBA) degree.[111][112]

Collectibility

Scarcity, and the fact that it is a 1970s car, makes the Gremlin collectible,[113] and it has a following among old car hobbyists and collectors of historic vehicles. In some cases, the Gremlin enjoys "a cult-like following in today's collectible car market".[22] In 2007, Business Week reported that 1970s cars such as the Gremlin were increasingly attractive to buyers, and an insurance provider for collector-car owners reported that values were rising.[114][115]

In light of rising gasoline prices, the Gremlin offers a relatively economical alternative to muscle cars and the more massive American cars of its era-especially for buyers leaning toward the eccentric.[16] AMC said the Gremlin got "the best gas mileage of any production car made in America", and its 21-US-gallon (79 L; 17 imp gal) gas tank allowed 500 miles (805 km) or more between fill-ups.

Scarcity makes any Gremlin in good condition worth preserving as a unique piece of automotive history.[116] Original Gremlins with the V8 engine, X package models, Levi's trim, and also the 1978 GT versions, are the most sought-after and command higher prices.[117]

Although Gremlins share numerous parts and components with other AMC models,[22] finding parts for a restoration project can be difficult. This is exacerbated by the fact that many Gremlins were chopped up during the late 1970s and the 1980s to make dirt-track racers. The body of choice on the dirt circuit was the Gremlin and AMC Eagle.[118] The subcompact bodies fit Modified chassis and of special interest was the Gremlin's slab top and sides with a contour that was easy to duplicate in sheet metal.[119]

Over the years, many owners have converted Gremlins into home-built "muscle cars" because AMC engines up to the 401 cu in (6.6 L) "just drop right in".[120]

Hot Wheels model

Hot Wheels designer Paul Tam created a "bizarre but beautifully rendered model of a six-wheeled AMC Gremlin called Open Fire" with the extra pair of wheels under a giant, exposed metal engine.[121] Other than the engine, extra wheels, and elongated hood, "the Open Fire retains many accurate styling details of AMC's quirky 1970s econocar."[121]

Notes

  1. ↑ "The New American Car (1970 AMC advertisement)". oldcaradvertising.com. Retrieved April 10, 2015.
  2. ↑ Lamm, Michael (April 1970). "The Gremlins will get you if you don't watch out!". Popular Mechanics 133 (4): 106–109. Retrieved June 27, 2014.
  3. ↑ "Gremlin sub-compact draws bead on VW Beetle and other imports". Product Engineering (Morgan-Grampian) 41: 42. 1970.
  4. ↑ National Academy of Engineering (1982). The Competitive Status of the U.S. Auto Industry: A Study of the Influences of Technology in Determining International Industrial Competitive Advantage. National Academy Press. p. 71. ISBN 978-0-309-03289-6. Retrieved June 27, 2014.
  5. ↑ 1970½ AMC Gremlin sales brochure, published by American Motors, 1970.
  6. ↑ Severson, Aaron (October 13, 2007). "Do Not Feed After Midnight: The AMC Gremlin". Portraits of Automotive History: ate up with motor. Retrieved June 27, 2014.
  7. 1 2 Hine, Thomas (2007). The Great Funk: Falling Apart and Coming Together (on a Shag Rug) in the Seventies. Farrar, Straus and Giroux. pp. 41–42. ISBN 978-0-374-14839-3. Retrieved June 27, 2014.
  8. 1 2 Cranswick, Marc (2011). The Cars of American Motors: An Illustrated History. McFarland. p. 157. ISBN 9780786485703. Retrieved April 10, 2015.
  9. ↑ Auto Editors of Consumer Guide (October 17, 2007). "1970-1978 AMC Gremlin". auto.howstuffworks.com. Retrieved June 27, 2014.
  10. ↑ Vance, Bill (May 9, 2008). "Gremlin was a cut-down, larger car". National Post. Archived from the original on June 2, 2013. Retrieved June 27, 2014.
  11. ↑ Koos, Alfred. "Gremlin Aberrations". American Motoring (American Motors Owners Association) 16 (2).
  12. ↑ James, Wanda (2005). Driving from Japan: Japanese cars in America. McFarland. p. 214. ISBN 978-0-7864-1734-6. Retrieved June 27, 2014.
  13. 1 2 "Consumer Price Index (estimate) 1800–". Federal Reserve Bank of Minneapolis. Retrieved November 10, 2015.
  14. 1 2 Flory, J. Kelly (2004). American Cars, 1960–1972: Every Model, Year by Year. McFarland. p. 712. ISBN 978-0-7864-1273-0.
  15. 1 2 3 "Autos: Shifting Down for the '70s". Time. February 23, 1970. Retrieved June 27, 2014.
  16. 1 2 3 Hinckley, James (2005). The Big Book of Car Culture: The Armchair Guide to Automotive Americana. MotorBooks/MBI. p. 120. ISBN 978-0-7603-1965-9. Retrieved June 27, 2014.
  17. 1 2 3 4 5 Auto Editors of Consumer Guide (October 17, 2007). "1970 AMC Gremlin Interior". auto.howstuffworks.com. Retrieved June 27, 2014.
  18. 1 2 3 Jedlicka, Dan (November 16, 1997). "America's 'import' - Say cheese: Snappy Gremlin's from Wisconsin, not Detroit". Chicago Sun-Times  – via HighBeam Research (subscription required) . Retrieved June 27, 2014.
  19. ↑ Dotz, Warren; Husain, Masud (2009). Ad Boy: Vintage Advertising with Character. Ten Speed Press. ISBN 978-1-58008-984-5.
  20. ↑ Dotz, Warren; Husain, Masud (2003). Meet Mr. Product: the art of the advertising character. Chronicle Books. ISBN 978-0-8118-3589-3.
  21. ↑ Wilson, Bob. "1971 ad Gremlin Grembin". arcticboy. Retrieved June 27, 2014.
  22. 1 2 3 Kunz, Bruce (December 3, 2007). "1970 AMC Gremlin - America's first "sub compact" car". St. Louis Post-Dispatch. Retrieved June 27, 2014.
  23. ↑ Auto Editors of Consumer Guide (October 23, 2007). "1954-1962 Metropolitan". auto.howstuffworks.com. Retrieved June 27, 2014.
  24. ↑ Foster, Patrick (October 2005). "Developing the Metropolitan". Hemmings Classic Car. Retrieved June 27, 2014. The term "subcompact" was not in use to describe the Metropolitan's size: "During World War II and immediately afterwards, Mason began to explore the idea of developing a truly small car, the size of what today we'd call a subcompact."
  25. ↑ Note: the North American categories of "compact", "subcompact", "midsize" etc. had not come into use when the Metropolitan was made. It was called an economy car, not a subcompact, at the time. (Contemporary articles also called the Metropolitan "a small automobile"; in sales brochures it was "America's entirely new kind of car" (1955), "Luxury in Miniature" (1959), and "crafted for personal transportation" (1960). Sales brochures. Retrieved 27 June 2014. One writer described it as "little larger than a toy car.") The Metropolitan fits the "subcompact" classification, as stated in the following: "[T]he...president of Nash-Kelvinator Corporation decided to market what would ultimately be called a "subcompact"..." Auto Editors of Consumer Guide, "1954–1962 Metropolitan", 23 October 2007. Retrieved 27 June 2014. Numerous small American-made cars, e.g. American Austin, American Bantam, Crosley and World War I-era "cyclecars" such as the American, existed long before the Gremlin. (Except for the cyclecars, those cited are classified as microcars.) "List of microcars", Vintage Microcar Club. Retrieved 27 June 2014.
  26. 1 2 Vance, Bill (May 9, 2008). "The Gremlin: both goofy and great". Winnipeg Free Press  – via HighBeam Research (subscription required) . Retrieved June 27, 2014.
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  28. ↑ Davis, Jim (July 1970). "10,000 miles in the new Gremlin". Popular Science 197 (1). pp. 54–56. Retrieved June 27, 2014.
  29. ↑ Lamm, Michael (June 1971). "PM Owners Report: AMC Gremlin Blind Spots in Visibility, But Eye-Popping Economy". Popular Mechanics 135 (6). pp. 112–115. Retrieved June 27, 2014.
  30. 1 2 Auto Editors of Consumer Guide (October 17, 2007). "1971 AMC Gremlin". auto.howstuffworks.com. Retrieved June 27, 2014.
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  32. ↑ Flory, p. 789.
  33. 1 2 3 Stone, Matt; Matras, John (2006). 365 Cars You Must Drive. MBI Publishing. pp. 18–19. ISBN 978-0-7603-2414-1. Retrieved June 27, 2014.
  34. 1 2 Flory, p. 866.
  35. 1 2 3 Flory, p. 868.
  36. ↑ Auto Editors of Consumer Guide (October 17, 2007). "1972 and 1973 AMC Gremlin". HowStuffWorks.com. Retrieved June 27, 2014.
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  44. ↑ Company, Johnson Publishing (October 10, 1974). "Help Young America says Willie Mays". Jet 47 (3). p. 26. Retrieved June 27, 2014.
  45. ↑ Company, Johnson Publishing (October 1974). "Help Young America says Willie Mays". Ebony 29 (12). p. 12. Retrieved June 27, 2014.
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  51. ↑ Vance, Bill (2002). Reflections on Automotive History 2. Eramosa Valley Publishing. ISBN 978-0-9698922-3-6.
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  54. 1 2 Cranswick, Marc (2001). Cars of American Motors: An Illustrated History. McFarland. pp. 237–238. ISBN 978-0-7864-4672-8. Retrieved June 27, 2014.
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References

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