APT from Yahoo!

APT from Yahoo (formerly Project AMP and Apex) is an online advertising management platform from Yahoo. Announced on 7 April 2008, ^[1] the service seeks to make selling and purchasing ads easier through a common interface. The platform will begin to be introduced in quarter 3 of 2008, although members of the Newspaper Consortium organized by Yahoo were allowed to preview AMP early. The service will sell online advertising for search, display, local, mobile, and video mediums.

References

↑ "Yahoo! Previews Powerful New Online Advertising Management Platform" (Press release). Yahoo!. 7 April 2008. Archived from the original on April 8, 2008. Retrieved 2008-04-07.

External links

APT from Yahoo!

Yahoo!

Advertising	APT from Yahoo! BrightRoll Flurry Panama Right Media Search Marketing

Development	Developer Network BOSS Query Language UI Library

Web portal and search engine	Auctions (Japan, Hong Kong, Taiwan) Autos Celebrity Finance Games Health Homes Local Movies Music News Search Shine Shopping Sports Time Capsule Travel TV Wallet

Communication	Answers Groups Mail Rivals

Publishing	Flickr GeoCities (Japan only) Tumblr

Software	Messenger versions Toolbar

Co-branded ISPs	AT&T BT Rogers

International	Yahoo!7 Yahoo! Japan Yahoo! Maktoob

Discontinued or sold	360° AltaVista Axis Babel Fish Briefcase blo.gs Broadcast.com Buzz Delicious Dialpad Fire Eagle FoxyTunes Gallery GeoCities (outside of Japan) Go/Mobile Jobs JumpCut Kelkoo Kickstart Yahoo! Korea Live Meme Maps Mash Music Jukebox Music Radio Music Unlimited MyBlogLog Next Pipes Photos Yahoo! Philippines Podcasts Publisher Network RocketMail Screen SearchMonkey Site Explorer The All-Seeing Eye Upcoming Voice Voices WebRing Widgets

Corporate	Acquisitions Criticism History Timeline

People	Marissa Mayer Jerry Yang David Filo Maynard Webb Sue James Max Levchin Peter Liguori Thomas J. McInerney

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