À cause de l'automne

"À cause de l'automne"
Single by Alizée
from the album 5
Released 4 July 2012
Format digital download
Recorded 2012
Genre French pop
Length 3:55
Label Jive Epic
Writer(s) Pete Russell, Thomas Boulard[1]
Producer(s) Alexandre Azaria
Alizée singles chronology
"Clara veut la Lune"
(2012)
"À cause de l'automne"
(2012)
"Je veux bien"
(2013)
"À cause de l'automne"
The second version of cover art for "À cause de l'automne" was released along the release of the official music video.

"À cause de l'automne" (English: "because of the autumn [ Fall ] ") is the first single from the French recording artist Alizée's album 5. The single was pre-released on 28 June 2012, directly on Alizée's official website at 17:00 French time (CET).[2] The single was released on French iTunes and French Amazon.fr on 4 July 2012, also was released same at iTunes and in e-music stores around the world. Other download platforms list 6 July 2012 for the release date. The first public performance of the song was on RFM radio on 21 December 2012 where she sang the song in live broadcast.[3]

Background

On SACEM website was told that Alizée was working hard on the follow-up to the Une enfant du siècle and the new single would be expected to be released in early spring 2012.[4]

On single cover Alizée is dressed in a fancy dress, with wild hairdo, and natural makeup. Alizée's appearance in the cover was very well received by critics.[4]

Video

The first music video was shot on 15 July 2012 in Corsica.[5] The director of the video clip is Laurent Darmon. On 18 September the music video leaked out through PS3 VidZone. On 19 September Jive Epic announced on Twitter that the leaked video is not the "official clip" of A cause de l'automne and that the official video would be released late October.[6][7][8] After that Jive Epic and SME has been trying to remove the video clip from all the streaming websites.[6]

In the middle of October Sony announced that the second video will be filmed during early November.[9] The new version of the music video was finally filmed on 30 October 2012[10] in Paris. The director of the video is Arnaud Delord, the producer Léo Hinstin[10] and the make-up by the French stylisher Bilitis Poirier friend of the singer. On 4 December, two teasers of the music video were released.[11] The clip was scheduled to be launched on 6 December but it was released on AlizéeVEVO channel on YouTube on 5 December - but only in France until 2013.

Reception

The song has received some positive feedback from listeners on different websites of radio stations around the world.[12]

Professional ratings
Review scores
SourceRating
RFM (customer value)[13]
Charts in FranceVery Positive[14]
iTunes[15]

Composition

The song was inspired by the autumn.

The original song was in English and titled Never Again[16][17] and was written by Pete Russell,[16][17] a British songwriter based in Liverpool. Before it was published by DVB Music was offered for the singer and then was accepted by Sony Music Entertainment for Alizée, they had the lyrics re-written by Thomas Boulard[1] in French with the new title, but retaining the original music.[16] After the release it was widely believed that the writer of the French lyrics was Jean-Jacques Goldman.

Release

The pre-release of the single was divided in four phases, announced by Alizée. Firstly, a video was released on Jive Epic's YouTube channel, with Alizée herself on the video in the studio.[18] The second phase was to release video on Dailymotion channel announcing "Live Chat" with Alizée. Questions to Alizée were possible to send via e-mail, Facebook and Twitter.[19] Third phase was announcement during "Live Chat" of the release of the single on the following day (28 June 2012).[20] Fourth phase was the actual pre-release, exclusively for those who subscribed to the newsletter on Alizée's official website.[21] The final release in France was 4 July 2012 on iTunes.

On the day after the pre-release, the cover art was revealed on Instagram and soon afterwards in various social media sites, also announcing the world-wide release of the single during the course of the following week.

Charts

Chart (2012) Peak
Position
French Singles Chart[22] 131
French International Download Singles Chart[23] 1
Russian Radio Play[24] 43

References

  1. 1 2 "Alizée Art - The writer of À cause de l’automne is Thomas Boulard". Retrieved 2012-09-04.
  2. "Single A cause de l'automne (2012-06-28)". Alizee-forum.com. Retrieved 2012-06-29.
  3. "Alizée Art - Alizée at radio RFM – singing live A cause de l’automne". Retrieved 2012-12-21.
  4. 1 2 http://www.chartsinfrance.net/Alizee/news-80464.html
  5. "Alizée Art - Music video of A cause de l’automne was shot today". Retrieved 2012-08-19.
  6. 1 2 "Alizée Art - Jive Epic denies existence of the clip". Retrieved 2012-09-20.
  7. "Jive Epic on Twitter". Retrieved 2012-09-20.
  8. "Jive Epic on Twitter". Retrieved 2012-09-20.
  9. "More information about the album and the single". Retrieved 2012-10-17.
  10. 1 2 "Filming the new music video". Retrieved 2012-10-17.
  11. "A cause de l'automne - teaser 2". Retrieved 2012-12-04.
  12. "Francophonie Diffusion • Radio stations comments • ALIZÉE". Francophonie Diffusion. Retrieved 2012-11-09.
  13. http://www.rfm.fr/#/Programmes/Le-Meilleur-des-Reveils-RFM/Music-News/A-cause-de-l-automne
  14. http://www.chartsinfrance.net/Alizee/news-80464.html
  15. https://itunes.apple.com/fr/album/a-cause-de-lautomne-single/id541593882
  16. 1 2 3 "Alizée Art - Featured: Pete Russell - The composer of À cause de l’automne". Retrieved 2012-08-19.
  17. 1 2 "DVB Music News".
  18. <http://m.youtube.com/watch?v=kJbtBm2_5mg>
  19. <http://www.dailymotion.com/video/xrqxol_alizee-a-un-message-pour-vous_music?search_algo=1>
  20. <http://www.dailymotion.com/video/xrt218_alizee-a-un-message-pour-vous-rec_music?search_algo=1>
  21. <http://www.dailymotion.com/video/xrtjpe_alizee-nouveau-single-a-decouvrir-en-exclu_music?search_algo=1>
  22. Top 100 Singles week of 1.20.08-26.1.08
  23. "Francophonie Diffusion • French International Music Download Charts". Francodiff.org. Retrieved 2012-11-09.
  24. "Основные параметры ротации трека на радиостанциях, работающих в системе". Tophit.ru. 2012-08-16. Retrieved 2012-11-09.
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