Aaron Marcus and Associates, Inc.

Aaron Marcus and Associates, Inc. (AM+A)
Private
Industry Technology, graphic design
Founded August 1982
Founder Aaron Marcus
Headquarters Berkeley, California, United States
Key people
 Aaron Marcus, President and Principal Designer/Analyst
Website www.amanda.com/

Aaron Marcus and Associates, Inc. (AM+A) is a user interface development firm for mobile, Web, desktop, and vehicle applications in consumer and professional products/services. AM+A provides design solutions for international enterprises and start-ups on projects ranging from consumer products, to professional tools, to executive marketing presentations.

Overview

Summary

Aaron Marcus, one of the world's first graphic designers to be involved full-time in computer graphics, founded Aaron Marcus and Associates (AM+A) in August 1982.[1] Aaron Marcus lectures around the world on critical issues, best practices, and trends in user interface design, cross-cultural user experience design, mobile user-interface design trends, and user-centered design process. AM+A serves the mobile, vehicle, finance/wealth management, medical/healthcare, travel, and media industries among others.[2]

Expertise

AM+A operates from Berkeley, California, USA, and involves associates with backgrounds ranging from cognitive science, software engineering, and cultural anthropology to graphic design and branding. AM+A has served 300 clients and completed 1500 projects. AM+A has won design awards from Axiem, Applied Arts Magazine, Communication Arts Magazine, ID Magazine, The GLAMMIES and the Japanese Sign Design Association.[3]

Portfolio

AM+A works for both Fortune 500 clients and startups.[4]

Projects include helping Apple design the user-interface for AppleLink Personal Edition (which became AOL), HP with the design of the user interface for its Halo telepresence system, Kaiser Permanente improve its online library for physicians and nurses, Sabre revolutionize its graphical user-interface design for one-third of the world’s travel agents, Livescribe with the first version of its SmartPen, and SAP’s with sustainability-oriented enterprise software.

Teaching and mentoring

The company shares its expertise and experience at professional conferences and at company sites worldwide.

Some of the 300 venues that have hosted AM+A presentations:

Conferences and Universities: ACM SIGCHI, American Center for Design, AIGA, Bezalel Academy of Art and Design (Jerusalem, Israel), Hawaii International Conference on System Sciences,[5] Human-Computer Interface International, Human Factors and ergonomics Society, Stanford University, Usability Professionals Organization

Companies: Beckman Instruments, Eastman Kodak, Digital Equipment Corporation, IBM, Ford, Fujitsu, Lenovo (Beijing, China), NASA Godard Space Flight Center, Samsung (Seoul, South Korea), Tiscali (Sardinia, Italy), Deutsche Telekom (Berlin, Germany), Daimler (Berlin, Germany), Motorola, Nokia (Finland), Siemens, US Federal Reserve System, Visa.

Notes

  1. ↑ Chapter for Alexenberg, Mel (2007). Educating Artists in a Digital Age. UK: Intellect Publishing.
  2. ↑ PCD 4/2/10 Marcus
  3. ↑ The SDA Awards: SDA(Japan Sign Design Association)
  4. ↑ AIGA | Aaron Marcus
  5. ↑ Untitled Document

External links

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