Abof

Abof
Private
Industry Apparel
Founded October 2015
Headquarters Mumbai, India
Area served
 India
Key people
 Prashant Gupta (President, CEO)[1][2], Kumar Mangalam Birla (Chairman)[3]
Products Clothing, footwear, accessories
Slogan “All about fashion”
Website http://www.abof.com/

Abof (stylized as abof) is an Indian online fashion retailer headquartered in Mumbai. The company was founded in October 2015, and is privately held by Aditya Birla Group.[4][5][6][7] Abof sells products from the parent Aditya Birla Group brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons and People, along with the external brands.[8][9][10] The company sells apparel, footwear and accessories only for the 18-35 age cohort, and does not have kids’ section.[11][12][13][14] Abof is an acronym for “all about fashion”.[15]

Partnerships

In November 2015, Abof partnered with the UK-based virtual fitting room technology startup Metail that allows internet shoppers to create a 3D model of themselves which can be used to measure garments against the body shapes.[16][17] Abof has partnered with US-based CamFind's to use CloudSight API for visual product search and, Oracle for cloud CX solutions. It has also partnered with IBM, CognizantRandazorfish for other technology solutions.[18][19][20] The company works with logistic companies GoJavas and Delhivery for product delivery.[21]

See also

References

  1. ↑ "For Abof 's Prashant Gupta, e-commerce is a marathon". Economic Times.
  2. ↑ "Why Flipkart, Craftsvilla and others are banking big on image search". Economic Times.
  3. ↑ "Madura experiments with first omni-channel retail". Livemint.
  4. ↑ Bureau, Our (2015-10-16). "AV Birla group joins the online fashion line-up with abof.com". The Hindu Business Line. Retrieved 2016-05-06.
  5. ↑ Jain, Swati Khandelwal (2015-10-16). "Why is Birla entering a space crowded with biggies and start-ups?". The Hindu Business Line. Retrieved 2016-05-06.
  6. ↑ Agarwal, Abhishek (2016-02-20). "How Indian e-commerce will pan out". The Next Web. Retrieved 2016-05-06.
  7. ↑ "Aditya Birla Group launched online fashion store Abof.com". Jagranjosh.com. 2015-01-17. Retrieved 2016-05-06.
  8. ↑ "Now, Aditya Birla Group joins the bad world of e-commerce!". Business Insider. Retrieved 2016-05-06.
  9. ↑ "Birla takes online plunge". www.telegraphindia.com. 2015-10-16. Retrieved 2016-05-06.
  10. ↑ "Birla eyes $1 billion apparel e-commerce business | Latest News & Updates at Daily News & Analysis". dna. 2015-10-17. Retrieved 2016-05-06.
  11. ↑ "Abof clocks Rs 100 crore gross merchandise value within 90 days of launch - The Economic Times". The Economic Times. Retrieved 2016-05-06.
  12. ↑ "Tata Trent's Trend West Acquires Fashion Vertical Of Ecommerce Startup Eat.Shop.Love - Inc42 Magazine". Inc42 Magazine. 2015-10-28. Retrieved 2016-05-06.
  13. ↑ Rai, Saritha. "In India, A 158-Year-Old Business Conglomerate, Aditya Birla Group, Forays Into Fashion E-Commerce". Forbes. Retrieved 2016-05-06.
  14. ↑ Pani, Priyanka (2016-02-14). "Birla aims to globalise Brand Idea". The Hindu Business Line. Retrieved 2016-05-06.
  15. ↑ "Ecomm exciting; eyeing $5-bn revenue in 5 yrs: Kumar Birla". www.moneycontrol.com. Retrieved 2016-05-06.
  16. ↑ "Aditya Birla’s abof.com launches 3D trial room for online shoppers". The Indian Express. 2015-11-24. Retrieved 2016-05-06.
  17. ↑ "Abof launches 3D trial room for shoppers - Times of India". The Times of India. Retrieved 2016-05-06.
  18. ↑ Reporter, B. S. "Aditya Birla group targets youth with new fashion portal". Retrieved 2016-05-06.
  19. ↑ "How Oracle’s CX Cloud Solutions are doing in India?". Express Computer. Retrieved 2016-05-06.
  20. ↑ "E-comm sites drawn towards visual search - Times of India". The Times of India. Retrieved 2016-05-06.
  21. ↑ "Abof clocks Rs 100 crore gross merchandise value within 90 days of launch - The Economic Times". The Economic Times. Retrieved 2016-05-06.
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