Adidas Stan Smith

Adidas Stan Smith (made in France)
Adidas Stan Smith II
Adidas Stan Smith 80s

Adidas Stan Smith is a tennis shoe made by Adidas. However, nowadays, the shoe is not used for tennis, but as sneakers.

Stan Smith is an American tennis player, who was active between the end of the 1960s and the beginning of the 1980s. Adidas approached him to endorse the so-called Haillet shoe in 1971.

Introduction

The shoe, usually made with a white leather upper and laces, has a simple design. Unlike most Adidas shoes, it does not have the external three stripes. Instead there are three rows of perforations (or punched ventilation holes) on both sides of each shoe's leather upper in the same pattern that should symbolize the three ordinary stripes.[1][2] There is sometimes a sketched picture of Stan Smith on the tongue of the shoe. In some sense, the Adidas branding is minimal on the shoe.[3] The design and form of the shoe has basically stayed the same since it was introduced, but several new versions and colorways have appeared during the years. [1][2]

Details of the design of Adidas Stan Smith: (i) the three rows of perforations (upper-left picture), (ii) the tongue (upper-middle picture), (iii) the inner sole (upper-right picture), and (iv) the outer sole (lower picture).

History

1960s

In 1963 (or in 1964), the first Adidas tennis shoe was produced,[2] which was the first ever leather tennis shoe and marked the beginning of a long line of classic Adidas shoes.[4][5][6][7][8] The upper part of the shoe is made of white leather, whereas the pimpled outer sole is made of rubber. The inner sole is made of synthetic material. It was Horst Dassler, who was the son of Adolf "Adi" Dassler – the founder of Adidas, that had the idea of the first leather tennis shoe.[9][10] In 1965, this tennis shoe model was named the "adidas Robert Haillet" after the French tennis professional Robert Haillet.[4][6][11] When Haillet retired from tennis, Adidas and Horst Dassler decided to find another tennis player that could endorse the tennis shoe model. Donald Dell, an American tennis manager, suggested Stan Smith, who took the offer in order to obtain royalties for the use of his name. For Adidas, the shoe became a market opener in the United States.[9] In 1967, a green foam padding was added at the back of the shoe for Achilles tendon protection.[4][5][6]

1970s

In 1971, the model was renamed the "adidas stan smith",[1] after the acclaimed tennis champion Stan Smith, who was ranked World No. 1 at the time.[7] In 1973, Stan Smith signed a contract with Adidas.[4][6] According to "Sneaker Report", this contract is on 13th place of the 50 most influential sneaker sponsorships in sports history.[12] For some reason, Adidas could not decide at first if the model should still be called Robert Haillet or if it should be renamed to Stan Smith, so for several years (1973–1978) the shoe was produced with a tongue that had Stan Smith's portrait and the word "Haillet" written above it.[5][6][11] In 1978, the word "Haillet" was finally removed from the tongue, and the shoe was really endorsed by Stan Smith and officially renamed the adidas stan smith.[4][5][6][11]

1980s and 1990s

In 1988, the adidas stan smith had been sold in about 22 million pairs, and the shoe was listed in Guinness World Records.[5] In 1994, the number of pairs had increased to 23.7 million.[4]

2000s

At the turn of the 21st century, Adidas re-issued a new version of the adidas stan smith – "adidas Stan Smith II". In 2008, a replica of the original adidas stan smith was released in the Adidas Originals line and was named "adidas stan smith 80s". In total, the adidas stan smith has sold over 30 million pairs worldwide since 1971.[1][13] There is even a source that claims that Adidas has sold 40 million pairs of the adidas stan smith by 2005.[9]

The two different green foam paddings of the Adidas Stan Smith (left picture) and the Adidas Stan Smith II (right picture), respectively.

During a November 17, 2009 interview that aired on WTEM Washington DC The Tony Kornheiser Show sports radio talk show, former tennis pro and sports agent Donald Dell said the original Stan Smith green-tab shoe has been in production since 1972, and generated more than US$65 million in revenue in 2008.[14] Dell added during the same interview that the shoe is now available in eight versions, and the model is the biggest-selling tennis shoe ever.

2010s

"Complex Sneakers" has listed the adidas stan smith on 4th place of the 50 greatest tennis sneakers of all time, and in addition, the adidas Robert Haillet on 36th place.[15][11] "ShortList Magazine" has listed the adidas stan smith among the 10 greatest sneakers ever.[16] Furthermore, Neal Heard, who wrote the book trainers, put the adidas stan smith on 6th place in his top 10 list.[1]

Despite the enormous success of the adidas stan smith, Adidas decided in 2011 to stop marketing the shoe by 2012.[17][18] On May 26, 2011, this news was ironically announced at the tennis stadium Roland Garros in Paris, France.[17] According to the French magazine "GQ Magazine", the reason is that Stan Smith is "a myth that is only sold in France".[19][20] Several rumors say that the adidas stan smith might come back in the Adidas collection in 2014.[21] Even though the adidas stan smith has been taken out of production, there is still the possibility to obtain the shoe in some ordinary sports or shoe shops and at some online stores. In addition, vintage pairs are sometimes sold at online auction sites such as eBay. On May 31, 2013, Adidas officially announced that the adidas stan smith will be back in stores during 2014.[22]

2014

In 2014 Adidas re-launched the Stan Smith with an option for customers to customise their own pair, giving limited options on colors for each of the main components and an option to have their name embossed in the insole replacing the standard adidas logo.


Summary of the development of the adidas stan smith


This is a summary of the development of the adidas stan smith:[6]

  1. Marked as Haillet, green foam padding, Adidas trefoil logo on the tongue.
  2. Marked as Haillet, green foam padding, Stan Smith's portrait and signature on the tongue.
  3. Marked as Haillet, shape and material of the green foam padding changed and the Adidas trefoil logo and the text "stan smith" added, Stan Smith's portrait and signature on the tongue.
The tongue logo for the Adidas Stan Smith with Stan Smith's portrait (without his moustache) and his signature, which was created and introduced in the early 1980s.

Versions

There are several different versions of the adidas stan smith.[1][2] Normally, they are white with grass-green heel parts and have laces, but there are also other colorings. For example, the shoes can have navy-blue heel parts (or, in principle, any other color) and they can be totally black. In addition, from the mid-1990s, some versions come with velcro straps instead of laces.[1][2]

Most common versions


The most common versions of the adidas stan smith are:

Less common versions


Less common versions of the adidas stan smith are:

Limited editions

An incomplete unordered list of limited editions is the following:

Countries of production

The adidas stan smith was originally manufactured in Landersheim in north-eastern France by "Adidas France" that was initiated by Horst Dassler.[4][6][10] However, since the production of the adidas stan smith started, the shoe has been produced in several countries. Among the various countries are, for example, Algeria, Canada, China, Czechoslovakia, France, Germany, Hungary, India, Indonesia, Morocco, Portugal, Spain, South Korea, Taiwan, USA, and Vietnam.

For tennis

Today, the adidas stan smith is not recommended for tennis players, but the shoe continues to be an iconic and stylish model for sneaker fans in general and for old school and retro tennis shoe fans in particular.[14] To non-tennis players, Stan Smith is probably most well known for the various versions of the adidas stan smith.

Sneaker collectors

For some sneaker collectors, the most sought after vintage adidas stan smiths are the early versions of the classic adidas stan smith.[1][56] Especially, the ones that were made in France are considered to be highly valuable.[1][56]

Sneaker art

Edition "Adicolor" of Adidas Stan Smith with colors for self-painting.

For some time, people have been drawing or painting on their sneakers using ink, markers, spray cans, etc. Especially, young people have made this kind of art with various motifs ranging from simple drawings to more complex graffiti paintings. Probably due to its often white color, the adidas stan smith has been used as an object for sneaker art. For example, different artists and design studios are hand-painting adidas stan smith sneakers and sell them as art.[132][133][134][135][136] Concerning signed adidas stan smith sneakers, it is possible to find them with Stan Smith's autograph with black marker ink on the white leather upper.[15]

In fact, in 1983, Adidas launched the concept of Adicolor, where sneakers were sold with the tools that they could be customised by the purchaser. The Adicolor sneakers are all white sneakers specifically created for the Adicolor concept. In 2005, Adidas re-launched Adicolor as a replica of the original from 1983. There have been some Adicolor versions of the adidas stan smith. Also, the adidas stan smith versions "Sport Goofy", "Kermit the Frog", "Miss Piggy", "Mr Happy", "Trimm Dich", "Comfort Betty Boop", "Comfort Tron", and "Velcro Pack" belong to the Adicolor series. Except from painting, other sneaker art has been performed with the adidas stan smith.[137][138] In 2008, Adidas Originals started a collaboration with American fashion designer Jeremy Scott. He has designed a couple of different versions of the adidas stan smith such as "JS Bowling" and "JS Slim Glow in the Dark".

References

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  100. Aaron Nojima, "Adidas Originals Stan Smith 80s Clay/ Aloe", F5toRefresh (November 20, 2010), see http://f5torefresh.com/2010/11/20/adidas-originals-stan-smith-80s-clay-aloe/ Retrieved 2013-03-05.
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  102. William Freeman, "adidas Originals Five-Two 3 City Artist Pack – KRSN Stan Smith", Kicks on Fire (November 12, 2009), see http://www.kicksonfire.com/2009/11/12/adidas-originals-five-two-3-city-artist-pack-%E2%80%93-krsn-stan-smith/ Retrieved 2013-02-19.
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