Adika
 | |
Native name | עדיקה סטייל בע"מ |
|---|---|
| Private | |
| Industry | Fashion / Clothing retaill |
| Founded | Tel Aviv, Israel (2012) |
| Headquarters | Tel Aviv, Israel |
Key people |
Dedy Shwartzberg (CEO,owner) Adi Ronen (primary buyer, owner) |
| Products | clothing, Shoes, Accessories & Lifestyle |
Number of employees | 45 |
| Website |
www |
Adika is an Israeli online-only fashion destination. Primarily aimed at 18- to 40-year-old women, Adika offers both imported fashion goods and its own designed clothes - the product lines range from womenswear to footwear, accessories and jewelry. Adika's website is targeting the Israeli audience and also ships around the world. The site has over 500,000 unique visitors per month and 25,000 active customers. The site's headquarters are located in Tel Aviv and has over 45 workers.
History
Adika was established in January 2012 By Dedy Shwartzberg & Adi Ronen. The site now has over 40 employees, and it is the largest independent online fashion retailer in Israel.
Brief History:
January 2012 - Adika launched
July 2012 - Adika's new upgraded website launched
August 2012 - Adika's shoes and bags category launched
November 2012 - Adika Exclusive line launched
March 2013 - Adika's first Pop-up shop launched
May 2013 - Adika Swimwear launched
November 2013 - First Israeli website to launch catwalk video
January 2015 - Golf&Co acquired Adika for 40 milliom shekels[1]
Features
Adika provides potential customers with individual catwalk models' video of every clothing item on the site. The site's prominent presence in the social networks has also gained it attention since its origination: The brand has 130,000 fans on its Facebook page and over 60,000 followers on Instagram.
Adika Pop-up
Adika's Pop- up is a short-term sales space that takes place twice a year in varying spots and offers both new collection and sample/previous season products in discount price. The site's latest Pop-Up event in April 2014 brought to Hatachana Compound 20,000 visitors from all across the country, resulting in extraordinary lines outside the 800 square feet shopping space.