Adrian Flux Insurance Services
Adrian Flux Insurance Services is a large insurance broker, which employs around 600 staff and is based at East Winch Hall, a historic mansion 6 miles east of King's Lynn in Norfolk.
The company is best known for its car insurance operations. Over the years it has developed a reputation for insuring vehicles which might be hard to insure elsewhere. In 2007 Adrian Flux Insurance Services was voted the most improved car insurance company by 30,000 readers of Auto Express magazine, rising to 17th in their annual survey. In the 2008 survey the company showed further improvement and was ranked 11th.
The company was initially established by Mr Adrian Flux in 1973, in a small office in King Street, King's Lynn. He was a kit car enthusiast, and when he had trouble finding insurance for himself, approached various insurance underwriters to create insurance schemes which would enable others in similar situations to his own to obtain insurance. The company soon acquired a reputation within the UK kit car community, and grew significantly over subsequent years by adding further specialist schemes to fill various other gaps in the insurance market that had been overlooked by the direct writers.
In the mid 90's as the company offered insurance to the burgeoning modified car culture in the UK and also offered comparatively affordable insurance rates to the 'boy racer' community - young owners of powerful cars. This subculture, supported by magazines such as Max Power (magazine), Fast Car and Redline, is the market that is now associated with Adrian Flux in the minds of a large number of people.
In 1990 a specialist motorcycle insurance division was set up, which has subsequently developed into the Bikesure brand, and there is now also a household insurance division.
The company is also known for the promotional girls, known as 'The Flux Babes', who attend various car and bike shows. These girls all work within the company in insurance roles, unlike the conventional tendency to hire agency models for events, and have featured in several magazine features.
In 2010 the company acquired Chartwell Insurance, a specialist broker for the disabled community. Curiously, Chartwell Insurance had been set up in Middlesex, 1965 by Adrian Flux, and was known by his name, until he left the company to set up Adrian Flux Insurance Services in Norfolk.
Adrian Flux Insurance Services also created and produces InFlux, a glossy car magazine, in conjunction with Future Plus, the specialist customer publishing division of Future plc. In 2013 Influx Magazine presented an exhibition of fifteen commissioned artworks on a motoring theme to celebrate the 40th anniversary of the company. As part of the same celebration, the company offered a discount voucher to anybody in the UK named Ruby.
The company's mansion headquarters, East Winch Hall, was once a family home of cartoonist Sir Osbert Lancaster. In his autobiography All Done from Memory (1963) he wrote fondly of childhood Edwardian summers spent there in between his schooldays, and illustrated scenes from his time there, including a drawing of the building.
Sponsorship
As of 2015 Adrian Flux currently have sponsorship deals with a number of King's Lynn based sports teams, including the naming rights to the Adrian Grandstand at King's Lynn Town F.C., and the King's Lynn Stadium speedway and stock car circuit, which is now known as the Adrian Flux Arena.
References
- Profile in Eastern Daily Press
- Profile of Senior Partner, David Flux, with company background - Part of EDP Power 100 Influential Business People of East Anglia
- Further Info on the company's expansion from EDP
- Article in Lynn News
- Article on Flux Babes
- Coverage of Auto Express poll
- EDP coverage of Chartwell acquisition
- Lynn News Article on 40th Anniversary Art Exhibition
- Your Local Paper coverage of Ruby promotion
- Adrian Flux Grandstand naming
- Your Local Paper coverage of Adrian Flux Arena naming