Adstuck Consulting

Adstuck Consulting
Industry Mobile and Web
Founded New Delhi, India (January 2012 (2012-01))
Founders
  • Abhishek Shankar
  • Kundan Kumar
  • Ritesh Malik
Products
  • ReverseData
  • Alive
  • Areal
  • Mojo Wallet
  • NextPut
  • Armor Browser
Services
  • Data as a Service
  • Mobile Marketing
Number of employees
 25-50
Website https://www.adstuck.com
Footnotes / references
[1][2][3][4][5][6]

Adstuck is an Indian company based in Gurgaon, founded in 2012 by Abhishek Shankar and Kundan Kumar. They have created a mobile product called ReverseData. The product can calculate mobile internet usage of other devices in Mobile and reverts the Data back to users. Users can see their data usage of various apps and request for data.

On December 12, 2012, the Alive was launched as a Joint Venture product between Benett Coleman.[7][8] Alive reached 2nd position of Apple play store on 2nd day of launch and got 2.5 lakh installs in a day.[9] Alive was acquired by Times of India in 2014.[10]

Adstuck is having Monthly Active User base of 2.5 million users on its ReverseData platform.[11]

Technology

ReverseData makes use of the following:

These are used together to identify any apps consumption of mobile internet. This data usage is reimbursed by ReverseData.

Content

ReverseData can detect usage of mobile data and update this information on cloud. Even if the apps get deleted the apps usage on a mobile device is stored. Users are promised to get this data back if they pass a certain milestone. Milestone can be 10 MB, 50MB and 100 MB. Once reaching the milestone, user can claim his data.

As of December, ReverseData was present in 3.8 million devices. Each day 15000 users start using ReverseData.[12] ReverseData can also be used as a 3rd party service in any app. An independent using ReverseData can help monetise publishers.

Recruitment

Adstuck is a Top recruiter in Indian Engineering Colleges like IIT Kanpur.[13][14]

Investments

Adstuck received Angel Funding from Ritesh Malik's Project Guerrilla in 2013 for 60000 USD.[15]

References

  1. ↑ "About Adstuck". Adstuck.
  2. ↑ "Adstuck Products Products". Adstuck.
  3. ↑ "Adstuck ReverseData". Adstuck.
  4. ↑ http://articles.economictimes.indiatimes.com/2013-10-22/news/43288655_1_augmented-reality-reality-application-telibrahma
  5. ↑ http://www.sunday-guardian.com/business/augmented-reality-gains-popularity-in-india
  6. ↑ http://en.calameo.com/books/0028375294decb5f0d710
  7. ↑ http://www.medianama.com/2012/12/223-times-of-india-launches-another-augmented-reality-app-times-alive/
  8. ↑ http://www.youthkiawaaz.com/2013/05/augmented-reality-marketing-landscapes-in-india/
  9. ↑ http://www.medianama.com/2012/12/223-times-of-india-launches-another-augmented-reality-app-times-alive/
  10. ↑ http://www.afaqs.com/news/company_briefs/?id=57802_The+augmented+effect+on+OOH+reality
  11. ↑ http://www.iamwire.com/2016/03/adstuck-creating-offline-affair-online-apps/133275
  12. ↑ Green Automata
  13. ↑ http://www.telegraphindia.com/1160204/jsp/odisha/story_67374.jsp#.Vtc5jZN96kc
  14. ↑ http://spo.iitk.ac.in/company_list.html
  15. ↑ https://e27.co/need-free-basics-startup-can-give-free-internet-20160316/
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