Adzerk
 | |
| Private | |
| Industry | Online Advertising, SaaS, Big Data |
| Founded | 2010 |
| Headquarters | Durham, North Carolina |
Key people | James Avery (CEO) |
| Products | Ad serving, Yield Management |
Number of employees | 11 |
| Website | Official website |
Adzerk is a maker of SaaS ad management software, intended for developers and publishers to serve display and native ads in their web properties, such as web pages or mobile apps. Adzerk's main product is a web and API based ad server [1] created with the core features of "fast ad serving, better forecasting, and first class usability".[2] Other features include the ability to vote ads up or down.[3] A module for serving Adzerk ads has also been created by the Drupal community.[4]
Adzerk states that it serves billions of ad impressions per month,[5] and has over 100 paying customers on thousands of sites.[6]
History
Adzerk was founded in 2010 by James Avery, having grown out of two niche advertising networks.[2][7]
The company closed a $650,000 seed round of investment in 2011.[7] In December 2011, Adzerk announced an app store as part of adOS, intended to give publishers access to ad tech tools and third party ad networks.[2][8] In the summer of 2012, Adzerk released a new version of its ad code, designed to be the fastest in the world.[2] In January 2013, Adzerk announced that it had partnered with the CDN Turbobytes, with the goal of remaining the fastest ad server on the market.[5]
In March 2013, Reddit switched from using Google's Doubleclick platform to using Adzerk, in part to take advantage of the ability for their users to upvote and downvote ads.[9][10]
Confirmed customers using adOS include Reddit,[6][10] StackOverflow, Xconomy, and Neudesic Media.[6]
In June 2014, Adzerk announced that they are no longer supporting the adOS Marketplace or free accounts, citing poor conversion rates to paid accounts. Around the same time, Adzerk also abandoned the Network Tools product which gave additional features to ad networks. The company grew its revenue 60% in the past year, mostly through publisher and API customers.[11]
In 2015, Adzerk added real-time bidding to their platform, creating an SSP that integrates with their ad server.[12]
In September 2015, Adzerk began honoring the Electronic Frontier Foundation's Do Not Track requests for their customers, becoming the first online advertising company to do so.[13]
References
- ↑ "Adzerk". Crunchbase. March 28, 2013. Retrieved April 20, 2013.
- 1 2 3 4 Volkmer, Katharina (February 22, 2013). "Adzerk’s James Avery on The Fastest Ad Code in The World". The Makegood. Retrieved April 20, 2013.
- ↑ Roy, Jessica (March 21, 2013). "Reddit Adopts New Ad System, Adzerk, Allowing Users to Up and Downvote Sidebar Ads". BetaBeat. Retrieved April 20, 2013.
- ↑ "Adzerk". Drupal. August 6, 2012. Retrieved April 20, 2013.
- 1 2 Aaron (January 15, 2013). "Adzerk selects Turbobytes for fast, global ad delivery". Turbobytes. Retrieved April 20, 2013.
- 1 2 3 Procopio, Joe (March 25, 2013). "Exclusive ad serving deal with Reddit gives Adzerk huge boost". WRAL TechWire. Retrieved April 21, 2013.
- 1 2 Wauters, Robin (July 12, 2011). "Ad Serving Technology Startup Adzerk Secures $650,000". TechCrunch. Retrieved April 20, 2013.
- ↑ Perez, Sarah (December 9, 2011). "Adzerk Launches AdOS, An App Store For Ad Tech". TechCrunch. Retrieved April 20, 2013.
- ↑ Dean, Grace (March 23, 2013). "Reddit implements up and down voting on adverts". T3. Retrieved April 20, 2013.
- 1 2 jenakalif (March 21, 2013). "Quick update about ads on reddit". Reddit. Retrieved April 21, 2013.
- ↑ Swanicke, Chris (June 26, 2014). "Another Firm Exits Free Ad Serving". AdExchanger. Retrieved October 13, 2014.
- ↑ Loechner, Tyler (May 5, 2015). "Ad Server Adzerk Expands To Programmatic With SSP Launch, Plugs Into Index Exchange". MediaPost. Retrieved May 7, 2015.
- ↑ Doctorow, Cory (September 30, 2015). "Ad server will respect Do-Not-Track headers". Boing Boing. Retrieved October 1, 2015.