Affinity4
| Type | affinity-based marketing, telecommunications |
|---|---|
| Headquarters | Norfolk, Virginia |
| Area served | Non-profit organizations |
| Key people | Stephen D. Halliday, Jay Sekulow, Bishop T.D. Jakes, Joseph R. Gregory, Dalton Lott, Curtis Wallace |
| Services | long distance, wireless, dial-up Internet, DSL, motorist assistance, and more. |
| Owner | BN Media, LLC |
| Divisions | Affinity4, Beliefnet |
| Slogan(s) | Ordinary Activities. Extraordinary Giving.® |
| Website | http://www.affinity4.com/, http://www.affinity4wireless.com |
| Available in | English |
Affinity4 is an American for-profit company that raises funds for nonprofit organizations through direct marketing. Based in Norfolk, Virginia, Affinity4 has raised nearly $100 million for charities and ministries such as Feed the Children, Promise Keepers, and the American Center for Law & Justice.
History
The predecessor to Affinity4, LifeLine Communications, was founded in 1992, and participated in affinity marketing with nonprofit organizations to expand their customer base.
Name Change
In April 2005, LifeLine Communications announced that it was changing its name to Affinity4 to reflect the company’s values: people can make a difference by donating a portion of every day purchases to charities, ministries, and nonprofit organizations.[1] The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.
Services
Affinity4 launched its first product, long distance telephone service, followed closely by Affinity4 Internet Service, as well as other products like wireless service, DIRECTV, credit card, a savings program, and more.
In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet[2][3] from NewsCorp and maintains a separate advisory board[4] from Affinity4.
GiveBack Program
Pursuant to Affinity4’s GiveBack Program, Affinity4 donates up to 10% of the proceeds it receives from customers that purchase Affinity4 products and services to each customer’s designated nonprofit organization.
Partner Organizations
Affinity4 partners with charities, ministries, and other nonprofit organizations that share the same traditional Christian values.
Board of Directors
• Stephen D. Halliday • Jeremy McGee • Jay Sekulow • Bishop TD Jakes • Joseph R. Gregory • Curtis Wallace • Michael McKinney
References
- ↑ "Company delivers cash for charities". Virginia Business. July 29, 2009.
- ↑ "BN Media, LLC Announces Acquisition of Beliefnet". PR Newswire. June 25, 2010.
- ↑ "An Enduring Religious Web Site Is Poised for a Next Phase". The New York Times. July 2, 2010.
- ↑ "The Evangelical Connection to Beliefnet's Sale". Christianity Today. July 2, 2010.