Agel Enterprises

Agel Enterprises, LLC
LLC
Industry Multi-level marketing
Founded Provo, Utah (2005 (2005))
Founder Glen Jensen,
Craig Bradley,
Headquarters Lehi, Utah, U.S.
Key people
 Jeremiah Bradley, Co-CEO
Jeff Higginson, Co-CEO
Chad Salisbury, Director
Rafa Parra, Director
Products Nutritional supplements
Revenue US$37[1] Million (2013)
Number of employees
 130+
Website www.agel.com

Agel Enterprises, LLC, a nutritional supplement supplier, is a multi-level marketing (MLM) company which was founded in March 2005 in Provo, Utah, United States.[2]

Revenue

Year Revenue[3] ($)
2005 9
2006 no data
2007 89M
2008 100M
2009 175M
2010 80M
2011 <80M
2012 <65M
2013 37M

History

The founder, Glen Jensen, previously worked in other MLM companies such as Nu Skin Enterprises and Neways, and has served as a member of the CEO Council of the World Federation of Direct Selling Association.[4]

In September 2008, Agel Enterprises moved its global headquarters from Provo, Utah to Lehi, Utah.

Agel markets vitamin products which it describes as "suspension gel technology", taken in gel form rather than tablets.

Business model

The company follows the structure of a multi-level marketing two-leg commission model where the recruited sales force is broken down into a "stronger" and "weaker" leg by which participants receive 10% commission from their "weaker" leg of recruited sales force.[5]

Criticism

While the individual ingredients used in many cases have information published on them, there have been no independent studies conducted to attest to the value of Agel products, that they are safe or effective when taken as directed or validating the benefits of delivery through gel.

In October 2013 Agel joined Avedisco, an association of direct selling companies.[6]

See also

References

  1. ↑ Agel'S $37 million revenue brings CVSL total to $140 million
  2. ↑ Agel Company FAQ Archived March 4, 2008, at the Wayback Machine.
  3. ↑ Direct Selling News
  4. ↑ WFDSA CEO Council List
  5. ↑ "Agel Compensation Plan" (PDF). Retrieved 29 June 2012.
  6. ↑ http://www.agcm.it/trasp-statistiche/doc_download/3284-32-12.html
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