Airpush

Airpush
Private
Industry Mobile Advertising
Founded 2010
Headquarters Los Angeles, California, USA
Number of locations
 Los Angeles
Bangalore
Key people
 Asher Delug (Co-founder and CEO)
Inman Breaux (COO)
Number of employees
 200+
Website airpush.com

Airpush is a private, bootstrapped mobile advertising platform.[1][2][3][4][5][6][7] It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK.[3] Airpush is based in Los Angeles, California with offices in Bangalore, India.[8][9]

Airpush was founded in 2010 by company CEO and Interactive Advertising Bureau director Asher Delug.[8][10] Airpush is a member of the Interactive Advertising Bureau.[10]

History

Airpush launched in December 2010.[9]

In June 2011, Airpush partnered with Nobotto, a Japanese developer of smartphone ad networks.[5] Nobotto used Airpush’s technology to distribute its ads in Japan.[5]

In July 2013, Airpush launched AirDSP, a mobile real-time bidding platform for advertisers.[11]

Airpush acquired Hubbl, a New York City-based developer of native advertising platforms, in October 2013.[1][12] Hubbl was acquired for $15 million.[2]

Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies.[13]

In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution.[14] In September 2014, Airpush partnered with Inneractive, a mobile ad platform, to integrate AirX with Inneractive's exchange technology.[15]

Products

At launch, the Airpush platform utilized push notifications.[16] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements.[17]

Airpush also offers AirDSP, a mobile real time bidding platform.[11] Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.[11]

In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[18]

Criticism

Airpush has received criticism for utilizing push notifications.[7][17][19] In response, Airpush introduced options, which required end-users to opt-in to its service.[4][7][19]

Further reading

See also

References

  1. 1 2 "Airpush Acquires Hubbl For $15 Million To Bring Native Ads To Mobile". TechCrunch. Retrieved 2014-01-08.
  2. 1 2 "Airpush has a bold new plan for native mobile ads (but won’t tell us what it is)". VentureBeat. Retrieved 2014-01-08.
  3. 1 2 "Mainstream App Developers Get Native Ad Technology Boost from Airpush". AppDeveloper Magazine. Retrieved 2014-01-08.
  4. 1 2 "Achterbakse ads in Android" (in Dutch). ComputerWorld.nl. Retrieved 2014-01-08.
  5. 1 2 3 "ノボットとAirpush、Android向けメッセージ広告で提携" (in Japanese). CNET. Retrieved 2014-01-08.
  6. ↑ "Airpush Buys Hubbl, in Continuing Adtech Boom". Business Insider. Retrieved 2014-01-09.
  7. 1 2 3 "Livre-se dos anúncios indesejados em seu Android" (in Portuguese). PCWorld. Retrieved 2014-01-09.
  8. 1 2 "Airpush Acquires Mobile Advertising Developer Hubbl". Los Angeles Business Journal. Retrieved 2014-01-09.
  9. 1 2 "How AirPush bootstrapped its mobile ad network to $150M in revenue". Pando Daily. Retrieved 2014-01-09.
  10. 1 2 "Mobile Marketing Center of Excellence". IAB. Retrieved 2014-01-09.
  11. 1 2 3 "Airpush Pushes Real Time Bidding With AirDSP And An Open API". TMCnet. Retrieved 2014-01-09.
  12. ↑ "Ad Network Airpush Buys Hubbl, Promises 1st Native Ad Platform". CMS Wire. Retrieved 2014-01-09.
  13. ↑ "America's Most Promising Companies". Forbes. Retrieved 2014-03-19.
  14. ↑ "DataWeek + API World 2014 Honors Advertising’s Hottest Innovators". Mobile Marketing Watch. July 31, 2014.
  15. ↑ "Airpush Expands Its Programmatic Offering with Inneractive's Mobile Private Marketplace". Digital Journal. 18 September 2014. Retrieved 24 September 2014.
  16. ↑ "Interview with Airpush – the Future of Mobile Advertising?". Android Authority. Retrieved 2014-01-09.
  17. 1 2 "Follow-up Interview with Airpush – Developers and Android Users Both Win". Android Authority. Retrieved 2014-01-09.
  18. ↑ "OpenX And Airpush Unveil New Private Mobile Exchange". Ad Exchanger. Retrieved 2014-03-19.
  19. 1 2 "How to defend your Android phone from annoying mobile ads". TechWorld. Retrieved 2014-01-09.
This article is issued from Wikipedia - version of the Wednesday, January 27, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.