Al DÃa (Philadelphia)
| Type | News Media Organization |
|---|---|
| Publisher | Hernán Guaracao |
| Editor | Sabrina Vourvoulias |
| Founded | 1992 |
| Language | Spanish and English |
| Ceased publication | Present |
| Headquarters |
1835 Martket Street Fourth Floor Philadelphia, Pennsylvania 19103  United States |
| Circulation | 47,000 Weekly |
| Website | ALDIAnews.com |
AL DÃA News Media is a media company based in Philadelphia, that challenges mainstream media stereotypes of the Latino experience in the United States.
History
AL DÃA was founded by Hernán Guaracao, a Colombian journalist, in 1992. It started as a modest monthly publication, an 8-page newsletter, published once a month. One year later became AL DÃA, a black and white Latino newspaper that joined the already crowded field of Spanish-language publications in the city.
AL DÃA expanded the circulation of the newspaper beyond the traditional Latino neighborhoods of North Philadelphia, to the entire city and the suburbs, including South Jersey and Northern Delaware. It was the first one to introduce four-color to the pages of a Philadelphia Latino newspaper, while enriching its contents by adding wire news services, national and international photo services and more local news.
In 2013, the free tabloid with 96% market penetration[1] circulates 42,000 copies a week through its network of street-corner boxes.
For its 20th anniversary,[2] in 2012, it launched 200 Years of Latino History in Philadelphia'[3]', its 228-page photographic record of the region's diverse Hispanic communities.
In 2014, the company launched ALDIANews.com with a new focus on national content generation.
Felix Varela Award
AL DÃA promotes through AL DÃA Foundation the Félix Varela Award[4] for Excellence in American Journalism on Latino issues, the largest cash prize in this category in US Journalism.
The awards represent four different categories: writing, blogging, documentary and photojournalism. Each category winner will be awarded $10,000.[5]