Alex Faickney Osborn

Alex Faickney Osborn
Born (1888-05-24)May 24, 1888
Bronx, New York, USA
Died May 5, 1966(1966-05-05)
Buffalo, New York, USA
Nationality American
Occupation advertising executive, writer, creativity theorist
Known for co-founder of BBDO, development of Brainstorming
Spouse(s) Helen Coatsworth
Children Katharine, Joan, Marion, Russell, and Elinor

Alex Faickney Osborn (May 24, 1888 – May 5, 1966) was an advertising executive and the author of the creativity technique named brainstorming.

Founding of BBDO

In 1919, Osborn joined with Bruce Fairchild Barton and Roy Sarles Durstine to form the BDO advertising agency. Osborn acted as manager of BDO's Buffalo branch. He was largely responsible for the 1928 merger of BDO (Barton, Durstine & Osborn) with the George Batten Company to create BBDO.

After years of success and having survived the Great Depression, BBDO underwent a crisis in 1938, losing many of its clients and key personnel. Osborn commuted to New York City and eventually saved the company by securing the Goodrich tire account. In 1939, he became BBDO's executive vice president after Durstine resigned. Osborn was crucial in recruiting many top employees, including Ben Duffy, who eventually became the president of BBDO.

Creativity Theorist

Osborn became increasingly active as an author, and published several books on creative thinking. In 1942, How To Think Up was published, in which Osborn presented the technique of Brainstorming, which had been used at BBDO. Eventually, Osborn's writing career overtook his work in advertising, and in 1960, after more than forty years, he resigned from BBDO’s board of directors.

In 1954, Osborn created the Creative Education Foundation, which was sustained by the royalties earned from his books. Along with Sidney Parnes, Osborn developed the "Osborn-Parnes Creative Problem Solving Process" (commonly referred to as CPS). He co-founded the Creative Education Foundation's Creative Problem Solving Institute, the world's longest-running international creativity conference, and CPS has been taught at that conference as well as year-round in other venues for more than 50 years.

Notable advertising work

Books

Osborn also contributed frequently to trade publications such as Printer’s Ink.

Family life

On September 15, 1916 he married Helen Coatsworth, the daughter of a wealthy Buffalo lawyer. They had five children: Katharine, Joan, Marion, Russell, and Elinor. He died of a blood deficiency in Buffalo on 5 May 1966. He was cremated and his ashes are in a niche at Forest Lawn Cemetery (Buffalo-NY).[2]

Sources

Bruce Fairchild Barton, Roy Sarles Durstine, and Alex Faickney Osborn, Joan Vidal, João Lins.

References

  1. World Cat entry
  2. "TIME Obituaries". TIME magazine. 1966-05-13. Retrieved 2007-12-26.
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