Alexandre Gama (advertising executive)

Alexandre Gama
Born (1958-06-01) June 1, 1958
Rio de Janeiro, Brazil
Nationality Brazilian
Occupation Entrepreneur, Founder, CEO and CCO of Neogama

Alexandre Gama (Rio de Janeiro – June 1, 1958) is a Brazilian entrepreneur and creative professional operating mainly in the communications and advertising industry. He is the founder, CEO and CCO of Neogama, one of the top 20 advertising agencies in Brazil.[1][2]

Gama was the first Brazilian to lead a global network of agencies as Global Chief Creative Officer (WCCO) of the British based agency network, BBH.[3] He is the only Brazilian as member of the Publicis Groupe Global Creative Board, a committee made up of six worldwide creative leaders of the agencies part of the global holding company.[4]

Career

Gama has a degree in Advertising and Communications from Armando Alvares Penteado Foundation (FAAP).[5]

His advertising career began in 1982 at Standard Ogilvy & Mather, where he worked as a creative and copywriter.[6]

In 1990, he moved on to DM9 as Copywriter and Creative Director where he worked for 4 years – period in which he was the most awarded copywriter of his generation in Brazil. Gama also worked at agencies such as Almap BBDO as a share holder and the Creative Executive Director, and Young & Rubicam as CEO, CCO and Member of the Global Board in 1996.[7]

Gama left Young & Rubicam in 1999 to start his own agency, Neogama.[8]

In 2008, he was the first Latin American to present a Master Class at the Cannes Festival in France.[9]

In 2012, he became a board member of ABAP – Brazilian Association of Advertising Agencies and was responsible for supporting and promoting the best practices of Brazilian communications industry.[10][11]

Abroad, Gama acted as Foreman for the International Film Jury of the British foundation D&AD in 2004, when he was the first Latin American leading the global award judging for advertising professionals. He was also a Jury Member at the same festival in 2008 and a Foreman again in 2013.[12][13][7]

In addition to his activities as a communications and advertising man, Gama is also involved with the music industry. In 2014, he officially founded and launched VIOLAB, a Brazilian acoustic guitar instrumental music project that includes a recording studio, a recording label, a radio program and a YouTube channel that promotes the music of the best acoustic guitar Brazilian players and musicians.[14][7]

Gama was invited in 2014 to show his work at the Brazilian Art Museum (MAB), in an applied art exhibition Ideia e Forma – Alexandre Gama, the first and only exhibit of this kind ever performed in Brazil so far. The exhibition was part of the official calendar of cultural events of São Paulo, remaining open for the general public for two months.[15][16]

In 2014, he also became a share holder and investor in the British car company Briggs Automotive Company (BAC). Situated in Liverpool, the company manufactures high-end sports cars.[17][18][19][20]

By 2016, Gama had won 23 Lions from Cannes Festival and played the role of Jury Member in the Film and Press of the festival three times.[21][4]

In 2016, Gama was invited to be a member of the Global Creative Board, a Publicis Groupe committee made up of the six worldwide agency leaders responsible for creative strategy and planning of innovation and new initiatives in the creative industry for the holding company. Gama is the only Brazilian in the group.[21][4]

Neogama

Neogama was founded in 1999 by Gama, and was the fastest growing agency in Brazil in its first three years of operation. Neogama was also the first advertising agency in Brazil to win a Lion in the Cannes Festival in its first year of existence.[22]

In 2002, Gama associated Neogama to BBH, the London-based agency, creating Neogama/BBH, keeping himself as the major shareholder in the partnership.[21][23][24]

Also in 2002, Neogama/BBH was named "Agency of the Year" by Meio e Mensagem newspaper, becoming the youngest agency to ever win the Caboré award.[25]

In 2003, Neogama was the first Brazilian agency to win two Golden Lions in the same year in Cannes two main categories: Press and Film.[26][4]

In 2012, Publicis Groupe acquired both Neogama and BBH.[27]

In 2016, after completing the earn out period related to the agency deal, Gama and Neogama left the BBH network and Gama started a new phase focused on the agency in Brazil only, taking back the name Neogama and operating more independently.[28][19]

Awards

In 2006, Alexandre Gama was nominated one of the 7 most important professionals in the history of Brazilian publicity by a group of 250 professionals of the national publicity market. The research was coordinated and published by About magazine.[22]

Also in 2006, he was elected "Agency Director of the Year" at the 10th Professional Contribution Award from the Propaganda Professionals Association (APP).[29]

In 2007, Gama won the Caboré Award by being voted "Entrepreneur of the Year in the Communications Industry".[30]

Also in 2007, he was voted by advertising professionals as one of the top 3 advertising man in Brazil – for his influence and relevance – in a research done by Grupo Consultore – a marketing consulting company based in Europe.[31]

Gama was elected one of the 10 most important leaders of the communications industry by Meio & Mensagem newspaper, in 2009.[30]

In 2013, Gama created the Rock Giant campaign about Brazil for Johnnie Walker. The campaign became nationally and internationally famous and won the "Company or the Year" award by Diageo.[32]

In 2015, Gama's agency won a Golden Lion at Cannes for the campaign created for the Mix Brasil Festival for Cultural and Sexual Diversity.[33]

Referências

  1. ↑ "As 50 maiores agências de publicidade do Brasil, pelo Ibope". Exame. Retrieved April 20, 2016.
  2. ↑ "O voo solo de Alexandre Gama". Meio e Mensagem. Retrieved April 20, 2016.
  3. ↑ "Publicis adquire 100% da Neogama. Alexandre Gama será CCO da BBH no mundo". VoxNews. Retrieved April 20, 2016.
  4. 1 2 3 4 "Publicis Groupe cria board criativo global". Meio e Mensagem. Retrieved April 20, 2016.
  5. ↑ "Papo de publicitário". Época Negócios. Retrieved April 20, 2016.
  6. ↑ "Dicionário histórico-biográfico da propaganda no Brasil". Ed. FGV, 1ª Edição 2007 – pág. 106. Retrieved April 20, 2016.
  7. 1 2 3 "32ª edição do Fórum de Debates, realizado pela APP". APP Brasil. Retrieved April 20, 2016.
  8. ↑ "A agência que gosta de crise". Terra. Retrieved April 20, 2016.
  9. ↑ "Alexandre Gama dá aula-magna no Festival de Canne". PropMark. Retrieved April 20, 2016.
  10. ↑ "Lara encabeça chapa. Pastore assume Conselho". Clube de Criação. Retrieved April 20, 2016.
  11. ↑ "Conselho Superior". ABAP Nacional. Retrieved April 20, 2016.
  12. ↑ "Win One, Die Happy: Last chance to enter D&AD 2013!". Adobo Magazine. Retrieved April 20, 2016.
  13. ↑ "Alexandre Gama será jurado no D&AD". PropMark. Retrieved April 20, 2016.
  14. ↑ "Alexandre Gama mostra suas criações em exposição". Estadão. Retrieved April 20, 2016.
  15. ↑ "Alexandre Gama Relinquishes Global CCO Role at BBH". AdAge. Retrieved April 20, 2016.
  16. ↑ "Violões do Brasil e do mundo estão na mira de portal, selo e festival". Estadão. Retrieved April 20, 2016.
  17. ↑ "Who we are". BAC-MONO. Retrieved April 20, 2016.
  18. ↑ "BAC Mono 2016 tem novo motor de 305 cv". Estadão. Retrieved April 20, 2016.
  19. 1 2 "Alexandre Gama deixa cargo global na BBH". Meio e Mensagem. Retrieved April 20, 2016.
  20. ↑ "SUPERCAR DEVELOPER BAC LOOK FOR MORE SUPPLIERS IN LIVERPOOL". Liverpool Vision. Retrieved April 20, 2016.
  21. 1 2 3 "GIGANTES DA PUBLICIDADE – ALEXANDRE GAMA". Vitamina. Retrieved April 20, 2016.
  22. 1 2 "Alexandre Gama e a ovelha negra". Revista Publicittà. Retrieved April 20, 2016.
  23. ↑ "Fundador da Neogama assume a inglesa BBH". Estadão. Retrieved April 20, 2016.
  24. ↑ "Não é hora de sair do Brasil, diz Alexandre Gama". Exame. Retrieved April 20, 2016.
  25. ↑ "Dicionário histórico-biográfico da propaganda no Brasil". Ed. FGV, 1ª Edição 2007 – pág. 175. Retrieved April 20, 2016.
  26. ↑ "Alexandre Gama". Almanaque da Comunicação. Retrieved April 20, 2016.
  27. ↑ "lexandre Gama sai da BBH global". PropMark. Retrieved April 20, 2016.
  28. ↑ "BBH global CCO Alexandre Gama steps down after declining chairman role". Campaign. Retrieved April 20, 2016.
  29. ↑ "APP entrega 10º Prêmio Contribuição Profissional 2006". PropMark. Retrieved April 20, 2016.
  30. 1 2 "GIGANTE – JOHNNIE WALKER". Agência Cor. Retrieved April 20, 2016.
  31. ↑ "Grupo Consultores". Clube de Criação. Retrieved April 20, 2016.
  32. ↑ "Diageo premia Neogama por Gigante". Meio e Mensagem. Retrieved April 20, 2016.
  33. ↑ "Winners". Cannes Lion. Retrieved April 20, 2016.

External links

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