Alexey Sorokin (fashion designer)

Alexey Sorokin
Born (1983-11-29) November 29, 1983
Nationality Russian
Education M.A. in Fashion Design
Occupation Fashion designer
Labels Homo Consommatus

Alexey Sorokin (born 29 November 1983) is a fashion designer of womenswear label Homo Consommatus.

Education

In 2008, the Saint Petersburg State Academy of Art and Design housed the designer's final graduation collection. Its main idea was consumerism and the 'wrapping of a person' as means of identification and self-defense.

Career

Two years after the graduation Sorokin set up luxury womenswear label Homo Consommatus,[1] which is Latin for "consuming person". In October 2011, the Homo Consommatus womenswear Spring/Summer 2012 collection debuted at Aurora Fashion Week Russia supported by LMA Presents - local project for emerging designers.[2] Alexey subsequently showed his Autumn/Winter 2012-13 collection at Aurora Fashion Week Russia.[3] These collections received notable praise in the European press from L'Officiel,[4] InStyle[5] and Grazia (Italy),[6] among others.

In September 2012 Alexey Sorokin brought his luxurious and intellectual label to New York Fashion Week to present his Spring/Summer 2013 collection at Runway@Pier57.[7] It was an innovative digital presentation, with over 500 guests, including journalists from Forbes,[8] NU Mode,[9] Wall Street Journal,[10] WWD, and others.

Since 2012 Sorokin shows his collections in New York and Paris during private events for clients and press. Homo Consommatus "luxury designs with innovative touch [11] have received a coverage in Russian and international editions of Vogue,[12] Harper's Bazaar,[13] Elle,[14] Grazia,[15] Buro 24/7[16] and Cosmopolitan.[17]

In September 2014 Sorokin presented his Spring Summer 2015 collection at London Fashion Week's Fashion Scout.[18] The collection inspired by Eric Klinenberg's Going Solo, architecture of Seagram Building and Hearst Tower showed the evolution of Homo Consommatus "to intimate and exclusive label through using luxurious cashmeres, silks and cottons with manual finishings as polyurethane cover, hot press gluing and plastic embroidering".[19] The collection received a massive feedback[20] and was spotlighted by singer Lady Gaga[21] who wears Homo Consommatus pieces.

A philosophical approach to fashion prompts Sorokin to draw inspiration from such unusual subjects as pollution, consumerism and the meaning of life.[22] These themes can be seen throughout the brands collection. However Homo Consommatus pieces are quite utilitarian and harmoniously fit into the context of contemporary style. Their unique aesthetic is achieved by using unusual, innovative materials, through experiments with textiles and new production technologies. Noted for their significant work with the form, throughout the collections the brand plays with proportions, contrasts to the length can be seen.[23]

Two looks from Sorokin's Homo Consommatus Spring Summer 2013 collection became a part of The Museum at FIT permanent collection and were showcased at Global Fashion Capitals Exhibition in 2015.[24]

Sorokin's studio is currently bases in St. Petersburg, Russia where he creates seasonal collection and produce private orders.

References

  1. ↑ "Homo Consommatus Official website". Retrieved 2012-11-29.
  2. ↑ "LMA Presents Homo Consommatus". Retrieved 2015-03-01.
  3. ↑ "Cosmo.ru". Retrieved 2015-03-01.
  4. ↑ "L'Officiel". Homoconsommatus.com. Retrieved 2015-03-01.
  5. ↑ "In Style Magazine". Homoconsommatus.com. Retrieved 2015-03-01.
  6. ↑ "Siamo tutti Homo Consommatus?". Grazia.it. 2011-10-28. Retrieved 2015-03-01.
  7. ↑ "Roundup of Designers Making Their New York Debuts". Blouinartinfo.com. 2012-09-05. Retrieved 2012-11-29.
  8. ↑ http://www.forbes.com/sites/katyasoldak/2012/09/12/russians-conquer-new-york-fashion-week/
  9. ↑ http://homoconsommatus.tumblr.com/post/113238964967/nu-mode-magazine-interview-november-2012
  10. ↑ http://www.wsj.com/articles/SB10000872396390443768804578034413993511662
  11. ↑ "Nu Mode. Interview". Retrieved 2012-11-01.
  12. ↑ http://www.vogue.ru/fashion/news/Modnaya_palmira/
  13. ↑ http://homoconsommatus.tumblr.com/post/113243725787/harpers-bazaar-russia-must-see-feature-august
  14. ↑ http://www.elle.it/Moda/Sfilate/Homo-Consommatus-Autunno-Inverno-2012-13
  15. ↑ http://homoconsommatus.tumblr.com/post/113243962762/grazia-russia-feature-october-2013
  16. ↑ http://www.buro247.ru/fashion/expert/aurora-fashion-week-otchet-o-peterburgskoy-nedele.html
  17. ↑ http://www.cosmo.ru/fashion/fashion-week/rossiyskie-dizaynery-homo-consommatus/
  18. ↑ "Fashion Scout presents Homo Consommatus". Retrieved 2015-03-01.
  19. ↑ "Fashion Scout presents Homo Consommatus". Retrieved 2015-03-01.
  20. ↑ "Новая коллекция Homo Consommatus, Buro 24/7". Retrieved 2015-03-01.
  21. ↑ "Lady Gaga wears chic two-tone coat to airport after announcing engagement". Retrieved 2015-03-01.
  22. ↑ "Homo Consommatus to Show During New York Fashion Week". The Russian Fashion Blog. 2012-09-12. Retrieved 2012-11-29.
  23. ↑ "Label of the day: Homo Consommatus". Dash Magazine. 2014-12-01. Retrieved 2014-12-29.
  24. ↑ http://nymag.com/thecut/2015/06/what-defines-a-fashion-capital-today.html
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