Allied Carpets

Allied Carpets Group plc

Type	Private
Industry	Retail trade
Founded	1950s (Birmingham)
Headquarters	Birmingham, United Kingdom
Number of locations	8 (2015)
Area served	United Kingdom
Products	Carpets
Number of employees	41
Website	Allied Carpets

Allied Carpets is a small retail chain specialising in floor coverings in the United Kingdom.

History

Allied Carpets, Crown Point Retail Park, Leeds.

It was formed by Harold Plotnek on market stalls Birmingham in the 1950s. In the late 1950s, a warehouse was opened in Birmingham. In 1974, a head office was opened in West Bromwich. In 1978, it was bought by the Asda Group. In 1980, curtains were introduced. In December 1983, it opened its first two out-of-town stores in Edinburgh and Chester. Beds were introduced in 1984. In 1985, the company was rebranded as just Allied. A Contracts Division and an Insurance Replacement Division were started in that year, and upholstery products were first sold. By 1989, the company had over 180 shops and the company changed its name to the Allied Maples Group Ltd.

At the height of its powers, the chain had a large cultural currency in Great Britain. It was alluded to in Reeves and Mortimer's comedy song 'My Rose Has Left Me' and in One Foot in the Grave, in which the protagonist expressed his desire to have his ashes scattered in a branch of Allied Carpets to register his dissatisfaction with its customer service. A customer's attempt to enact a similar request was dismissed by the High Court in 1997.

Sale to Carpetland

In December 1993, it was sold by the Asda Group to Carpetland. Carpetland traded as Carpetland Carpet Centres Ltd, and had financially collapsed in 1990 then had a management buyout in August 1991 which resulted in the company having 85 stores. At the time of the Allied sale, it had about half as many stores as Allied. The company after the sale had about 250 stores. The Allied head office in West Bromwich was closed in March 1994. The company's name was changed from Carpetland to Allied Carpets. The upholstery part of the company was closed and it just sold carpets.

Public offering

In the summer of 1996, it was listed on the London Stock Exchange. At this point, the company was valued at about £200m. The company also owned Carpetland.

Financial irregularities

In July 1998, the company had its shares suspended when financial irregularities were recorded in some of the sales figures from its stores. This came from the practice of recording sales when they had been made, instead of after the carpets had been fitted. The managing director, Ray Nethercott, resigned in April 1999.

Twenty seven stores, including some of Carpetland, were bought by Carpetright in November 1998 for £12m.

Sale to French carpet company

In September 1999, it was bought for £84m by Tapis Saint-Maclou of Wattrelos, France; they are France's largest carpet retailer. At the same time TS-M bought Home Market of Aachen, Germany, who also own Ihr Teppichfreund. In 2001 it opened thirty more out-of-town retail warehouse stores.

Media Agency

Appointed the7stars as their media planning and buying agency in January 2010.^[1]

Administration

Allied Carpets in Harrogate

In December 2008, it appointed Lazard, the investment bank, to find a buyer for its stores. On 17 July 2009, it was announced that the company (Allied Carpets Properties) had entered administration. Allied was one of several high profile chains to fall into receivership during the recession of this time.

The administrators BDO Stoy Hayward immediately sold 51 of the company's 217 stores, and the insurance part of the business to Allied Carpets Retail Limited. This secured 400 jobs, and saving the company from going the same way as other retail giant,s including MFI, Woolworths & Zavvi.^[2]

Among the casualties was the store at Merry Hill Shopping Centre in the West Midlands, which closed over that summer after 23 years in operation – having been one of the first retailers to take advantage of the Enterprise Zone that was designated in the area to relieve high unemployment when it opened that store in 1986. The store has since been taken over by HomeSense.

On 21 April 2012, it was announced that the company had entered administration again. On 24 April 2012, it announced that the company had been sold, to a company affiliated with Floors-2-Go. This was in a pre pack administration deal.^[3]

Chief executives

Geoff Brady:^[4] (1999–2001)
Julian Lee: (2001–2012)
Floors-2-Go Owner: (2012–)

Products

Carpets account for 80% of its products. The other products are beds, wood and laminate flooring and curtains.

Structure

The company is based at Allied House, 76 High Street, Orpington in the London Borough of Bromley. It is near the junction of the A208 & A224. In Scotland, it runs the General George brand of shops.

References

↑ "The7Stars to help Allied Carpets move upmarket". Marketingweek.co.uk. 21 January 2010.
↑ "Allied Carpets in administration". BBC News. 17 July 2009.
↑ "Floors-2-Go affiliate buys Allied Carpets". Financial Times. 23 April 2012.
↑ "Geoff Brady". Geoff Brady. Retrieved 16 October 2012.

External links

Wikimedia Commons has media related to Allied Carpets.

This article is issued from Wikipedia - version of the Sunday, October 18, 2015. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.