Alterian
Alterian was a UK-based supplier of marketing automation software and services.
Alterian was founded by Mike Talbot, David Eldridge and Tim McCarthy in 1997. [1] Initially based in Weston-Super-Mare, UK, [2] it moved its headquarters to Bristol.
Alterian floated on the techMARK index of the London Stock Exchange in 2000[3][4]
In May 2006 Alterian acquired email marketing software vendor Dynamics Direct[5]
In July 2008 Alterian acquired Mediasurface, a UK based software Web Content Management software vendor for $35.6 million[6]
In July 2011 Alterian appointed Heath Davies as CEO, replacing David Eldridge[7] who stepped down from the board in April 2011, along with the other founders Tim McCarthy and Mike Talbot later the same year.[8]
In December 2011 Alterian was acquired by SDL International, a company best known for its language services and technology and its Web Content Management solution SDL Tridion.[9]
References
- ↑ David, Litterick (29 June 2000). "Alterian ready for £60m float". Daily Telegraph.
- ↑ "Secrets of my Success: David Eldridge, Founding partner and CEO, Alterian". Marketing Magazine. 1 February 2004.
- ↑ George, Jemma (Jul 20, 2000). "Alterian shares join techMARK". CityWire Money.
- ↑ Reuters (9 July 2000). "Beyond the Footsie: Thurs close". Daily Mail.
- ↑ "Alterian Acquires Email Marketing Software Company Dynamics Direct; Integration of Email and Online Marketing to Strengthen Alterian Marketing Suite". Business Wire. May 25, 2006.
- ↑ Bell, Lauren (8 July 2008). "Alterian acquires Mediasurface". Direct Marketing News.
- ↑ "Alterian appoints chairman and chief executive". The Drum. 13 July 2011.
- ↑ Martinez, Juan (14 October 2011). "Alterian cofounders resign due to 'recent failures'". Direct Marketing News.
- ↑ "SDL Wins Alterian Takeover Battle". Financial Times. Dec 2, 2011.