Altura Credit Union

Altura Credit Union
Credit union
Industry Financial services
Founded 1957
Headquarters 2847 Campus Pkwy Riverside, California, United States
Area served
 Riverside County
Key people
 Mark Hawkins, President/CEO
Products Savings; checking; consumer loans; mortgages; credit cards; investments
Website alturacu.com

Altura Credit Union is a credit union headquartered in Riverside, California, USA, licensed by the California Department of Financial Institutions and insured by the National Credit Union Share Insurance Fund (NCUSIF). The credit union is also part of a network that allows shared branching (CU Service Centers) and a shared network of ATMs (CO-OP Financial Services). Altura Credit Union offers financial services ranging from checking account to loans products.

RCCU name change to Altura

To better reflect its expanding geographic service area, Riverside County's Credit Union adopted a new name and brand identity, Altura Credit Union, on October 1, 2004. Publicity for the name change said "Our new name means height, elevation, altitude."

Pronounced "all-TOUR-ah," the name is accompanied by new design elements and a new brand identity. The colors reflect the water, agriculture and mountains of the Southern California communities served by Altura Credit Union.

Membership

Altura Credit Union's field of membership is set by the California Department of Financial Institutions. As with all credit unions, membership in Altura is limited to individuals sharing the common bond defined in its credit union charter. Membership in Altura is open to anyone who lives, works, attends school or worships in Riverside and San Diego counties, plus the residents of selected cities in Orange County [Anaheim, Garden Grove, Irvine, and Santa Ana] and San Bernardino County [Rancho Cucamonga, Ontario, and Fontana]. Effective October 1st, Altura adopted Visterra's membership guidelines. Anyone living within 75 miles of the Altura branch located at 23540 Cactus Ave, Moreno Valley CA is also eligible for membership.

Branch locations

City of Riverside:

City of Moreno Valley:

City of Murrieta:

City of Corona:

Desert Region:

Affiliates

Altura Credit Union's affiliates include:

History

In the late 1950s, Peggy Green, a secretary at Riverside Middle School, decided that classified school employees needed a credit union of their own. Her husband was a teacher, and belonged to a teacher’s credit union, but only certificated employees could join – membership was not available if the person was classified. In October, 1956, she invited other school secretaries to a meeting to organize a credit union for classified personnel within the Riverside Unified School District.

On August 22, 1957 they were granted a state charter, listing the following six organizers: Ethel C. Collier, Louise Bailey, Ruth C. Klock, Frank W. Meyer, George W. Peters, and Charles Sandell. Ethell Collier handled the business from her desk at the RUSD payroll office. The credit union moved to a portable building at Palm School, and then to its own office on Brockton Avenue. On March 1, 1973, it moved to its present location on Riverside Avenue, which was remodeled in 1978 and again in 1990. In 1981 the first branch office, in Cathedral City, was opened, followed by the Corona Branch in 1986, Moreno Valley in 1992, and the Member Service Center in 1995.

Altura Credit Union milestones:

[1]

Anti-immigration activists for the Citizens' Alliance for a Secure America in Temecula picketed Altura's Riverside offices in March 2005 for accepting members who provided Mexican consulate identification cards. The group expressed concerns that illegal immigrants could easily forge the documents. Ricki McManuis, senior vice president of marketing for Altura, indicated the credit union had no intention to cease accepting Matrícula Consular.[2] Columnist Rick Reiss of The Californian encouraged children to write about how illegal immigrants will spread arcane diseases such as plague and leprosy in Altura's youth essay contest.[3]

References

  1. ↑ "We Won a National Gold Advertising Award". Echo-Factory Blog. Retrieved 14 June 2011.
  2. ↑ Credit union will enroll Latinos. Business Press. 4 April 2005.
  3. ↑ Banks sell out America. The Californian. 30 March 2005.

External links

This article is issued from Wikipedia - version of the Friday, May 06, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.