Ambo Mineral Water

Ambo Mineral Water

The logo of Ambo Mineral Water
Launch year 1930
Company SABMiller
Availability Ethiopia, Kenya, Somalia, South Africa, Sudan, Saudi Arabia, United Arab Emirates, England, Sweden, United States and Toronto, Canada
Current supplier SABMiller
Website www.ambowater.com

Ambo Mineral Water is a brand of naturally-carbonated bottled mineral water, sourced from the springs in Ambo Senkele,[1] near the town of Ambo[2][3] in central Ethiopia. It is a popular drink in Ethiopia,[1][4][5] and has been described as the "oldest modern mineral water"[1] and Ethiopia's "oldest mineral water bottler."[6] It has been bottled since 1930. The company is owned by SABMiller PLC and SouthWest Development, and used to be a state-owned company.[1][3]

History

Ambo Mineral Water has been bottled since 1930.[1] The last emperor of Ethiopia used to travel here to drink the water, which has been described as "holy water" by local residents per its prized status for having alleged restorative properties.[3] Local residents have stated that the water can improve digestion, be used as to ease rheumatism and can cure ailments of the stomach.[3] Generations ago, local farmers noticed lost cattle drinking the water.[3]

Source

Ambo Mineral Water has been in business since 1930 and is sourced from a thermal mineral spring that has significant amounts of "natural calcium, magnesium, potassium, bicarbonates and carbon dioxide".[1] The water is naturally carbonated[3] by the carbon dioxide at the source. The water is derived from a volcanic fissure, from which it runs down a stream in a montane environment, and is collected in Ambo Senkele, Ethiopia.[1] Ambo Senkele is approximately 130 kilometers from Addis Ababa.[1]

Today

The company was purchased by SABMiller in 2009.[3] In 2011, SABMiller invested around USD $20 million modernizing the bottling plant and operations.[3] After these improvements, the plant produced 40,000 glass bottles hourly.[3] Previous output was approximately 12,000 bottles per hour.[3] In November 2014, Ambo Mineral Water was jointly purchased by SABMiller PLC and SouthWest Development, with plans to join Coca Cola as SABMiller.[1] During this time, it was announced that Coca Cola Company and Coca Cola Sabco were going to form a new company named Coca-Cola Beverages Africa.[1] Tours of the bottling factory are offered to the public.[7]

Ambo is exported to Kenya, South Africa, Sudan, Saudi Arabia, the United Arab Emirates, England, Sweden, the United States and Toronto, Canada.[8] It is bottled in 330 ML, 500 ML, 750 ML 1000 ML and 2000 ML bottles.[8] The bottling plant operates 24 hours a day.[8] It is sold in Ethiopian shops for around USD $0.30 per bottle, and is typically priced higher in Ethiopian restaurants and hotels.[3] At restaurants in New York City, it is sold for around USD $6 per bottle.[3]

Products

Ambo Mineral Water began to be packed in plastic bottles relatively recently,[1] and prior to this was packed exclusively in glass bottles. New products introduced circa November 2014 were Ambo flavored water, which was formulated in several flavors, and Ambo Lite, a product with a lower mineral and carbonation content.[1]

See also

References

  1. 1 2 3 4 5 6 7 8 9 10 11 12 Abiye, Yonas (November 29, 2014). "Coca Cola, Ambo Water to be under one umbrella". The Reporter. Retrieved June 3, 2015.
  2. ↑ "About Ambo Mineral Water:"An Ethiopian Icon"". Ambo Mineral Water. Retrieved January 7, 2013.
  3. 1 2 3 4 5 6 7 8 9 10 11 12 Wonacott, Peter (January 13, 2011). "SABMiller Taps Ethiopia's 'Holy Water'". The Wall Street Journal. Retrieved June 3, 2015.
  4. ↑ Javins, Marie. "Eating and Drinking in Ethiopia." Gonomad.com. Accessed Jan 2013.
  5. ↑ Kloman, H. (2010). Mesob Across America: Ethiopian Food in the U.s.a. iUniverse. ISBN 978-1-4502-5867-8.
  6. ↑ "East Africa Bottling Eyes Joint Venture With Ambo". Africa News Service. August 26, 2007. Retrieved June 3, 2015. (subscription required)
  7. ↑ Gordon, F.L. (2000). Ethiopia, Eritrea & Djibouti. LONELY PLANET ETHIOPIA AND ERITREA. Lonely Planet. p. 257. ISBN 978-0-86442-292-7.
  8. 1 2 3 "Export". Ambo Mineral Water. Retrieved June 3, 2015.

Further reading

External links

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