Amouage
| Founded | 1983 in Muscat, Oman |
|---|---|
| Headquarters | Muscat, Oman |
| Products | Perfumes and luxury goods |
| Website |
www |
Amouage is an international luxury fragrance brand.
History
David Crickmore has been CEO of Amouage for the last ten years. Christopher Chong is the creative director. Amouage perfumes are developed according to Chong's creative brief, which is then assimilated by perfumers in Paris, Grasse, Geneva and New York.
Products
Amouage’s personal fragrance portfolio contains 27 fragrances. The brand has also introduced a new level of even greater creativity in the Library Collection, which comprises ten fragrances, each one a numbered Opus, or work. The Library Collection was formed to celebrate the unexpected and to express a greater mastery within perfume creation. As such, the fragrances are true works of art.
Amouage’s Bath and Body Collection includes soaps, hand creams, shower gels, body creams and body lotions across all the main line fragrances for men and for women. The products, made in Spain and France, use only the finest ingredients possible and the quality is unsurpassable. Recognised as some of the best products available today, the Amouage bath ranges have a growing number of followers who appreciate the layering approach to fragrance wearing.
A Home Collection of candles and parfums d’ambience has been developed to fragrance the home and surroundings of the Amouage consumer. As well as a specific home collection, many of the mainline fragrances include a corresponding candle to complement the candle offer. The latest collection is entitled ‘the Midnight Flower Collection’ and is an exploration of the peaceful healing process a person journeys through after losing a loved one. The collection comprises candles and room sprays, as well as 2 personal fragrances launched recently, all of which will continue to develop and extend further.
An exclusive collection of hand crafted small leather goods and handbags have now become an established part of the brand offer. They have proved to be a great success and the collection extends across a number of designs and styles, including everything from wallets and other small leather goods to handbags and travel bags.
These luxurious products are stitched in Florence and feature the finest, top-grade calf and exotic skins available today. Many of the stamped leather goods are created exclusively to Amouage designs, based around the logo of the brand. Each piece is sealed with the Amouage logo, thereby sealing the brand’s mark of quality on the product, either as a blind stamp directly into the sumptuous leather, or placed on an elegant gold or silver-plated plaque.
Arresting and alluring, the various collections of Amouage are synonymous with a lifestyle sought by only the most discerning of patrons. The brand appeals to sophisticated, confident and well-travelled consumers who want something unique and who are not afraid to stand out from the crowd by wearing something really special and innovative. These consumers also expect and receive the superior level of quality that Amouage provides.
Locations and manufacturing
Amouage is gradually rolling out a programme of stand-alone shops in key cities around the world. So far there are 19 standalone shops in Italy, United Kingdom, Malaysia, Oman, United Arab Emirates, Kuwait, Saudi Arabia, Bahrain and Qatar. Amouage has also expanded its wholesale distribution network.
The brand is currently sold in over 65 countries and many internationally recognized department stores, including Harrods and Selfridges in London, Saks Fifth Avenue in Mexico City, Lane Crawford in Hong Kong, Siam Paragon in Thailand, Bloomingdale's and Harvey Nichols in Dubai, Tangs in Singapore, David Jones in Australia, KaDeWe in Berlin, Gumm and Tsum in Moscow, Bon Genie in Geneva and Bergdorf Goodman in New York City.
With manufacturing capacity requirements increasing dramatically year-on-year, Amouage’s Factory and Visitors’ Centre provides a greatly enhanced level of capacity up to around 20,000 bottles a week. The two-storey building opened its doors in December 2012 and is open to visitors.