Amy Astley

Amy Astley (born June 5)[1] is the editor-in-chief of Teen Vogue, which launched in January 2003. She was named to edit the new magazine in June 2002 by Anna Wintour, editor-in-chief of Vogue and editorial director of Teen Vogue.[2]

Career

Astley joined Vogue in 1993 and became Beauty Director the following year; she also wrote for the magazine. Prior to Vogue, Astley was an Associate Editor at House & Garden for four years, after beginning as a decorating assistant in her early 20's.[3] Astley was also the editor of Teen Vogue's four test issues, which were published from 2000–2002.

Teen Vogue under Astley's direction

The American Society of Magazine Editors nominated Teen Vogue for a 2003 General Excellence Award in the 250,000-500,000 circulation category. In addition, Teen Vogue was named Adweek magazine's 2004 Startup of the Year. Teen Vogue's circulation rate base increased to 900,000 with the October 2006 issue from its previous level of 850,000. The magazine is produced in the new Euro magazine size (6-3/4" x 9-1/8"). Speaking to Forbes on her ten year vision for Teen Vogue, Astley hopes to master digital domination, saying "We have to keep inspiring, surprising, entertaining and leading our audience on every platform from print to YouTube to the newest, latest innovation."[4]

Personal life

A graduate of East Lansing High School, Astley holds a BA in English from the College of Arts and Letters at Michigan State University, where she was a member of the Honors College.[1] She lives in Manhattan with her husband and their two children. Amy cites Anna Wintour as her professional mentor whom she admires greatly saying, "She is not a talker, she is a doer – and I watch and learn! She never rests – she is always growing and expanding her brand, and adapting to the times." [5]

References

  1. 1 2 Murg, Stephanie (September 2, 2009). "SO WHAT DO YOU DO, AMY ASTLEY, EDITOR-IN-CHIEF, TEEN VOGUE?". Mediabistro. Retrieved December 2, 2014.
  2. ↑ http://web.archive.org/web/20110927193440/http://www.magazine.org/content/Files/Astley,%20Amy.pdf
  3. ↑ http://www.forbes.com/sites/emilybennington/2013/11/19/teen-vogue-editor-in-chief-amy-astley-on-the-art-of-going-big/
  4. ↑ http://www.forbes.com/sites/emilybennington/2013/11/19/teen-vogue-editor-in-chief-amy-astley-on-the-art-of-going-big/
  5. ↑ http://www.forbes.com/sites/emilybennington/2013/11/19/teen-vogue-editor-in-chief-amy-astley-on-the-art-of-going-big/


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