Anchor Electricals Pvt. Ltd.

Established in 1963, Anchor Electricals Pvt. Ltd is a wholly owned subsidiary of the Panasonic Corporation. Panasonic acquired Anchor, the 50-year-old Indian family-owned electrical equipment brand, in 2007.^[1] The company produces low-voltage electrical switches and accessories, switchgear and protection devices, wires & cables, lamps & luminaires and fans. It also sells home automation products from Panasonic.^[2]

The companies new manufacturing unit has been built at Daman, India. The investment for the plant has been Rs 200 crores and will produce a complete range of wiring devices. The plants current production capacity is of 240 million units. For the first two years,the products manufactured at Daman will cater to the domestic market, post which they will start exporting to Middle East. By 2015 the company is expecting 5 percent of their revenues to come from exports.^[1] The factory adopts many green features including installation of LED lighting, solar panels and use of treated sewage water. It is expected to employ 1500 people once it reaches full capacity by next fiscal.^[3]

Anchor also plans to enhance the Panasonic portfolio, with new products like fans and LED lights. They have started test marketing ventilation fans in Indian cities namely Bangalore, Mumbai, Pune and Hyderabad and over the next six months, they intend to add some more ranges of fans.^[1]

Manufacturing

Anchor manufactures its products in the four locations of Daman, Kutch, Haridwar, and Roorkee, through 14 integrated units.^[4]

Products

Switches and accessories

Anchor Panasonic has been in the business of switches and accessories for the past five decades. In the year 1976, it gave the nation its first Piano Switch. It owns the brands Roma, Roma Allure, Rider and Penta which is into Door Bells, Spike Guards, Flexi cords, Plug Tops and Multi plugs. Below is the list and bifurcation by brands and type:

• Luxury Switches - Ave,^[5] Designer Plates^[6]
• Modular Switches - Vision,^[7] Roma Viola,^[8] Woods,^[9] Roma Allure,^[10] Roma,^[11] Rider^[12]
• Non Modular Switches - Penta,^[13] Anchor XL^[14]
• Other Devices - Accessories (Doorbells, Spike Guards, Flexicords),^[15] Boxes,^[16] Pop Up Boxes^[17]

Wires and cables

Anchor uses green technology, and hence the Wires and Cables Business unit has developed RoHS compliant "Green Guard cables" that are environment friendly and designed to make people, environment safer. Below is the list and bifurcation by brands and type:

• Wires & Cables - Advance-FR,^[18] FR-LSH C2,^[19] Multicore Flexible Cable,^[20] Flexible Cable,^[21] Telephone Cable,^[22] Flat Cable,^[23] Export Range^[24]

• PVC Electrical Insulation Tape - PVC FR Insulation Tape,^[25] PVC Insulation Tape^[26]

Lighting and luminaires

This division primarily manufactures products in two categories lamps and consumer luminaires. Manufacturing of T3 spiral CFLs will commence in Roorkee factory, thus making Anchor Panasonic the first manufacturer that will manufacture spiral CFL shell straight from the tube. The company has newly ventured into LED, considering energy conservation as the base of the division in line with the vision of Panasonic to become the no 1. Green Company in the world by 2018, the 100th anniversary of Panasonic’s founding. Below is the list and bifurcation by brands and type:

• Lamps - CFL,^[27] FTL^[28]
• Luminaires - T5 Luminaires,^[29] Strip Light Fixtures,^[30] Devices and Accessories^[31]
• Panasonic Down Lights - CFL Down Light,^[32] LED Down Light^[33]iau

Fans

Ceiling fans are designed using ADM (Aerodynamic mechanism) with computer aided alignment. These are manufactured in their Dhamdachi plant. The working practice are aligned to the requirements of ISO 9001:2008. This is done to ensure consistency in the quality of products but also provides useful feedback as a base for continuous improvement. They are also venturing to design and manufacture fans that are energy saving, in line with the environment philosophy of Panasonic in the near future. Below is the list and bifurcation by brands and type:

• Ceiling Fans - Lugano,^[34] Venice,^[35] Precedent,^[36] Dura,^[37] Flora,^[38] XL,^[39] Royal Gold Plus,^[40] Royal Gold,^[41] Penta Turbo,^[42] Flo,^[43] Flo GS,^[44] Lamini^[45]

Switchgear and protection devices

Anchor Panasonic switchgear and protection devices range is widely utilized by the industrial, commercial and the residential sector. The company has launched the Panasonic MCB range in India and they provide unique three level indicators and comply with the RoHS (Restriction of Hazardous Substances) compliance defined by the European standards. Manufacturing facilities are situated at Haridwar and Daman. The company is also in the process of developing a complete range of environment friendly products such as a MCB that makes complete use of environment friendly raw materials. Below is the list and bifurcation by brands and type:

• Anchor MCB - Gold Series,^[46] Anchor,^[47] Roma,^[48] Penta^[49]
• Panasonic MCB^[50]
• Distribution Boards^[51]

Awards

• Superbrand Award: Consumer Superbrand four times in a row.^[52]

• Consumer's Most Trusted Brand in Lighting and Most Trusted Brand: Consumers voted the winner of this award in a survey conducted by 'Reader's Digest' magazine.^[52]

References

1. "Anchor Electricals eyes 25 per cent revenue growth in FY13". Economic Times. 2012. Retrieved 5 November 2012.
2. "Panasonic Corporation". Anchor Electricals. 2009. Retrieved 3 October 2012.
3. "Anchor Electricals sets up new unit in Daman". Economic Times. 2012. Retrieved 25 October 2012.
4. "New range of switches from Anchor". The Hindu. 2012. Retrieved 5 October 2012.
5. "Ave Touch". Anchor Electricals. 2012. Retrieved 13 December 2012.
6. "Designer Plates". Anchor Electricals. 2012. Retrieved 13 December 2012.
7. "Panasonic Vision". Anchor Electricals. 2012. Retrieved 13 December 2012.
8. "Roma Viola". Anchor Electricals. 2012. Retrieved 13 December 2012.
9. "Woods". Anchor Electricals. 2012. Retrieved 13 December 2012.
10. "Roma Allure". Anchor Electricals. 2012. Retrieved 13 December 2012.
11. "Roma". Anchor Electricals. 2012. Retrieved 13 December 2012.
12. "Rider". Anchor Electricals. 2012. Retrieved 13 December 2012.
13. "Penta". Anchor Electricals. 2012. Retrieved 13 December 2012.
14. "Anchor XL". Anchor Electricals. 2012. Retrieved 13 December 2012.
15. "Accessories". Anchor Electricals. 2012. Retrieved 13 December 2012.
16. "Boxes". Anchor Electricals. 2012. Retrieved 13 December 2012.
17. "Pop Up Boxes". Anchor Electricals. 2012. Retrieved 13 December 2012.
18. "Advance FR". Anchor Electricals. 2012. Retrieved 13 December 2012.
19. "FR-LSH (Flame Retardant Low Smoke and Halogen Free) C2". Anchor Electricals. 2012. Retrieved 13 December 2012.
20. "Multicore Flexible Cable (MFC)". Anchor Electricals. 2012. Retrieved 13 December 2012.
21. "Flexible Cable". Anchor Electricals. 2012. Retrieved 13 December 2012.
22. "Telephone Cable". Anchor Electricals. 2012. Retrieved 13 December 2012.
23. "Flat Cable". Anchor Electricals. 2012. Retrieved 13 December 2012.
24. "Export Range". Anchor Electricals. 2012. Retrieved 13 December 2012.
25. "Anchor Grip PVC FR Insulation Tape". Anchor Electricals. 2012. Retrieved 13 December 2012.
26. "Anchor Lead Free PVC Insulation Tape". Anchor Electricals. 2012. Retrieved 13 December 2012.
27. "CFL". Anchor Electricals. 2012. Retrieved 13 December 2012.
28. "Lamps". Anchor Electricals. 2012. Retrieved 13 December 2012.
29. "T5 Luminaires". Anchor Electricals. 2012. Retrieved 13 December 2012.
30. "Strip Light Fixtures". Anchor Electricals. 2012. Retrieved 13 December 2012.
31. "Devices and Accessories". Anchor Electricals. 2012. Retrieved 13 December 2012.
32. "CFL Down Light". Anchor Electricals. 2012. Retrieved 13 December 2012.
33. "LED Down Light". Anchor Electricals. 2012. Retrieved 13 December 2012.
34. "Lugano". Anchor Electricals. 2012. Retrieved 13 December 2012.
35. "Venice". Anchor Electricals. 2012. Retrieved 13 December 2012.
36. "Precedent". Anchor Electricals. 2012. Retrieved 13 December 2012.
37. "Dura". Anchor Electricals. 2012. Retrieved 13 December 2012.
38. "Flora". Anchor Electricals. 2012. Retrieved 13 December 2012.
39. "XL". Anchor Electricals. 2012. Retrieved 13 December 2012.
40. "Royal Gold Plus". Anchor Electricals. 2012. Retrieved 13 December 2012.
41. "Royal Gold". Anchor Electricals. 2012. Retrieved 13 December 2012.
42. "Penta Turbo". Anchor Electricals. 2012. Retrieved 13 December 2012.
43. "Flo". Anchor Electricals. 2012. Retrieved 13 December 2012.
44. "Flo GS". Anchor Electricals. 2012. Retrieved 13 December 2012.
45. "Lamini". Anchor Electricals. 2012. Retrieved 13 December 2012.
46. "Gold Series". Anchor Electricals. 2012. Retrieved 13 December 2012.
47. "Anchor". Anchor Electricals. 2012. Retrieved 13 December 2012.
48. "Roma Modular MCB 3KA". Anchor Electricals. 2012. Retrieved 13 December 2012.
49. "Penta". Anchor Electricals. 2012. Retrieved 13 December 2012.
50. "Panasonic MCB". Anchor Electricals. 2012. Retrieved 13 December 2012.
51. "Distribution Boards". Anchor Electricals. 2012. Retrieved 13 December 2012.
52. "Awards & Recognition". Anchor Electricals. 2012. Retrieved 11 December 2012.