Anglo Arab Alliance

The Anglo Arab Alliance
Product type	Brand licensing
Owner	Lemon Group
Country	United Kingdom, Saudi Arabia
Introduced	2011
Markets	British Luxury Brands, Middle East
Tagline	British Luxury in Arabia
Website	www.angloaraballiance.com

The Anglo Arab Alliance (or AAA) is a UK limited company with offices in London, England and Jeddah, Saudi Arabia. The Anglo Arab Alliance was set up specifically to allow British luxury brands to gain a foothold into Middle Eastern markets. AAA focuses solely on the rich and diverse world of UK based high end products and services.^[1] The decision to open trade solely for British luxury brands is based on AAA’s ethos to promote trade with the Middle East, support and develop home-grown businesses and establish itself as a leading authority, providing high-end British brands with unparalleled service and knowledge of this complex market.^[2]

Management and Ownership

The Anglo Arab Alliance is currently managed by the following people:

President & Chief Commercial Officer: Paul Sagoo
CEO (UK): Andrew Lloyd ^[3]

In August 2012, it was reported that President Paul Sagoo declined the offer of $2.5m funding from Shiekh Salah Al Balawi.^[4] The company is now in the hands of the Lemon Group, the co-owners of The Asian Awards.

UK Launch

The UK launch of AAA took place in London on July 18, 2012. After the launch 21 brands, including nine royal warrant holders, expressed an interest in giving the company the green light to identify Middle Eastern partners within 24 months. Jewellers who attended included Theo Fennell, David Marshall, Dinny Hall and Auric.^[5]

External links

References

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