Anisha Singh

Anisha Singh
Nationality Indian
Education American University, Washington DC, The Air Force School, Delhi
Occupation CEO, mydala
Known for Founding mydala
Home town Delhi
Website mydala.com

Anisha Singh is an Indian digital entrepreneur. She co-founded Mydala,[1] along with Arjun Basu and Ashish Bhatnagar in 2009. mydala,[2] based in Delhi, is India’s largest local services marketing platform, present in 209 Indian cities and with 28 million registered users.

Early life and education

Born in Delhi, she studied at the Air Force School in Delhi and graduated from the College of Art in Delhi and then went to the US where she pursued a Master’s degree in political communication and an MBA in Information Systems from the American University in Washington, D.C..

While growing up, Anisha never harboured any serious plans to be an entrepreneur, but her stint in the US planted the seeds for her to set up her own venture. She credits her professor at business school for mentoring her and encouraging her to think about starting something of her own. She found similar inspiration when she interned with the Olympus Group, helmed by Julie Holdren, who she looked up to.

Anisha is known to be a go-getter and an extremely driven person. She is passionate about life and enjoys wine and sushi. She is also a trained yoga instructor and loves to run when she can.

Career

Anisha began her career at Capitol Hill, working with the Clinton administration. She helped women entrepreneurs raise funding for innovative women-led businesses. Later she joined Centra Software, where she facilitated the setting up of e-learning ecosystems for Fortune 500 companies. She launched her first venture in 2004, launching Kinis Software Solutions that provides digital content for real estate companies in the US.

Anisha[3][4] began her career with the Clinton administration in Capitol Hill, helping women entrepreneurs raise funding for innovative women-led businesses. Later she joined Centra Software in Boston where she facilitated the setup of e-learning ecosystems for Fortune 500 companies. She launched her first venture in 2004, launching Kinis Software Solutions that provides digital content for real estate companies in the US.

mydala

She started mydala[5] in 2009, along with co-founders Arjun Basu and Ashish Bhatnagar. mydala has evolved into a local services marketing platform for large brands, SMEs and MSMEs, enabled by a 150,000+ merchant base to target 400 million customers across 209 cities in India.

With a vision to make mydala a daily habit with consumers and businesses, mydala’s footprint and reach offers customized and cost-effective solutions to advertisers/merchants to reach their target audience through attractive deals and promotional campaigns.

mydala[6] operates across several – from beauty, health and fitness, food and drinks, grocery shopping, travel and more. Interestingly, mydala’s first office shared space with a dental clinic, and the organisation now has more than 400 employees.

Recognition

Anisha[7][8] is known for speaking her mind and is a great advocate of women rights and encourages women to fight their fears and do what they want to do. She has spoken at several national and international fora on a range of topics – including entrepreneurship, women leadership, the start-up ecosystem in India and more.

Some of the events she has spoken at are - WIRED Retail UK, London (2015),[9] Tedx IIM Indore (2015), One Globe Conference, New Delhi (2015), Business Today – Most Powerful Women in Indian Business (2013), Tech Crunch, Bangalore (2015), GMIC, Beijing (2015), to name a few. Anisha is also a part of Businessworld’s ACCELERATE program to support women in starting and managing new business ventures. She also attended the launch of SWAYAM, a Support cell for Women Entrepreneurs, by the FICCI Ladies Organisation.

Anisha was conferred the ‘Women Leadership Award' [10] at the World Women Leadership Congress in 2014 and the 'Leading Woman in Retail Award' [11] in 2012.

See also

References

  1. ↑ mydala.com: Big Discounts with Online Group Buying; My Bangalore online; April 14, 2010.
  2. ↑ Our vision is to make mydala a daily habit: Anisha Singh ;DNA India; Sep 2, 2015
  3. ↑ 10 Notable Women in the Indian E-Commerce Ecosystem;iamWire; March 8, 2015
  4. ↑ "I built my startup from 0 to 50 million visits every month. AMA!"; Techinasia; July 9, 2015;
  5. ↑ Mydala profitable at five, eyes global mart; Business Standard; Feb 14, 2015
  6. ↑ E-commerce firm Mydala aims 6-fold growth in transactions on its platform;The Economic Times; Aug 3, 2015
  7. ↑ 9 women entrepreneurs who are the change they want to see in India;Tech in Asia; Nov 19, 2015
  8. ↑ You can’t beat someone who doesn’t quit. Meet the Fearless Farah of e-commerce who plays golf and loves wine; Business Insider India; Sep 14, 2015
  9. ↑ Astrology, cricket, Bollywood: mydala's secret to success; Wired.co.uk; Nov 23, 2015
  10. ↑ Mydala.com CEO & Founder Anisha Singh Conferred ‘Women Leadership Award’ at the World Women Leadership Congress 2014; APN News; April 8, 2014
  11. ↑ mydala.com CEO Conferred 'Leading Woman In Retail' Award; EFY Times; January 11, 2012
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