Anthony Mora (public relations)

Anthony Mora
Anthony Mora
Nationality	American
Occupation	Public Relations, Playwright
Website	http://www.anthonymora.com

Anthony Mora is a Los Angeles publicist,^[1] former journalist and magazine editor, entrepreneur, author, playwright, and screenwriter.

Public Relations

Anthony Mora is the founder of Los Angeles-based Anthony Mora Communications, a private company in the PR Agencies industry.^[2] Founded in 1990, the agency specializes in media placement, image development, SEO, social media and media training.^[3]

As a public relations and media relations expert,^[4] Mora has been featured in a number of media outlets including the New York Times,^[5] the Los Angeles Times,^[6] the Wall Street Journal, CNN, the BBC.^[7] His firm represents clients in fields including health,^[5][8] beauty, law, publishing, film, entertainment,^[9] technology, and business.

Anthony Mora Communications, Inc. has represented clients including The J Sisters, Hackensack University Medical Center, The Abi Fashion Collection and The Charles Winston Collection, Chuck Henry, HarperCollins and Putnam Publishing.^[10] The firm has placed clients in a wide range of media outlets, including Time, Newsweek, 60 Minutes, Vogue, CNN, People, the Today Show, and hundreds of other local, national, and international media outlets.^[10]

In 2002, Mora won the Irwin Award for Book Publicist of the Year (Best Fiction Campaign).^[11]

Mora's clients in the film industry have included Paramount Pictures,^[12] Bigfoot Entertainment,^[13] Mitch Anderson,^[14] Hilary Henkin, and actresses Roxana Brusso and Holly Hunter.

Mora also works with a number of artists from painters and sculptors to authors, directors and designers. He leads a program titled "P.R. For Artists".^[15]

Books

Mora is the author of two non-fiction books, including:

• The Alchemy of Success (motivational, management, leadership; 1997).^[16] ISBN 978-09-3501-621-5
• Spin to Win (advertising, marketing, investing; 2003)—Mora's "Zen of media relations," which offers essential truths about getting the media to pay attention to you and/or your company.^[17][18] ISBN 978-19-3070-928-7

Plays

In 2006, Anthony served as the playwright-in-residence at The Sidewalk Studio Theatre.^[19] The theatre produced Anthony’s play, P.O.P.: The Principles of Perfection, and the world premiere of the full play of Bang! A Love Story.^[20]

Mora is the author of five plays:

• Bang! A Love Story (Dragonon Incorporated; 2005).^[21] ISBN 978-09-7633-984-7 Scenes from the controversial, award-winning Bang! featuring ER actress Linda Cardellini were performed at the Acme Theater in Los Angeles and The American Place Theater in New York.^[20] Bang! features characters whose core values are upended by youth, and was described in an LA Times review as "a blend of Vladimir Nabokov and Bret Easton Ellis."^[22]

• P.O.P.: The Principles of Perfection (2006) spotlights America's obsession with pop culture, pop stars, pop psychology and pop transformation.^[23]

• Modern Love (2009)^[24] follows one of Hollywood's most successful blockbuster producers, whose obsession with his directorial debut takes him down a dark, precarious path.^[20]

• Silencing Silas (2012) is a one act noir play that features a lethal female lead.^[25]

• Hang Fire (2012) is suffused with Mora's trademark edgy, dark humor. It explores the shadow side of sex and power through a sex therapy group turned private revenge clique set on a dangerous vigilante mission.^[25]

References

1. "PRELUDES; Reality Television Vs. Real Careers". New York Times. 2003-11-02. Retrieved 2012-08-13.
2. Business.com Profile
3. "Nightingale-Conant presents Anthony Mora". Nightingale Conant. Retrieved 2012-08-13.
4. "Wardrobe Stylist Hopes to Dress With Greater Success". LA Times. 1999-12-09. Retrieved 2012-08-13.
5. "Medicine Promotes Itself, With Professional Help". New York Times. Retrieved 2012-08-13.
6. "Self-Published Author May Discover Story of Her Life Can Be Tough Sell". LA Times. Retrieved 2012-08-13.
7. "About Anthony Mora". Top Story PR. Retrieved 2012-08-13.
8. "Physicians Find Success Building Niche Practices (PDF)" (PDF). Physician Practice Options, February 15, 1999. Retrieved 2012-08-13.
9. "Why Is Tom Cruise Way More Lovable Right Now?". E! Online. 2010-06-26. Retrieved 2012-08-13.
10. "Anthony Mora Communications, Inc. Case Studies". Anthony Mora's Homepage. Retrieved 2012-08-13.
11. "The IRWIN Award Winners". BookPublicists.org. Retrieved 2012-08-13.
12. "Michelle Gomez: Resume (1994 Anthony Mora Communications/Public Relations)". Reality Staff. Retrieved 2012-08-13.
13. "Midnight Movie for Bigfoot Entertainment: Media Kit" (PDF). Bigfoot Entertainment. Retrieved 2012-08-13.
14. "Anthony Mora Communications: Testimonials". Retrieved 2012-08-13.
15. "The Art of P.R.". PR for Artists. Retrieved 2012-08-13.
16. "The Alchemy of Success". Zinn Communications. Retrieved 2012-08-13.
17. "BOOK REVIEW: There's much to gain from Spin to Win". PR Week (US) via HighBeam Research. Retrieved 2012-08-13.
18. "Spin to Win". Hawk Publishing Group. Retrieved 2012-08-13.
19. "Anthony Mora’s New Play To Premiere At The Sidewalk Studio Theatre In 2009". The Sidewalk Studio Theatre. Retrieved 2012-08-13.
20. "Anthony Mora Bio". Goldstar Events. 2009-02-17. Retrieved 2012-08-13.
21. Bang! A Love Story, Google Books. Dragonon Incorporated. Retrieved 2012-08-13.
22. "Sex, God and Little Armenians". LA Times. 2006-08-24. Retrieved 2012-08-13.
23. "P.O.P.: The Principles of Perfection". LA Independent Media Center. 2006-06-09. Retrieved 2012-08-13.
24. "Modern Love". LA Weekly. 2009-02-05. Retrieved 2012-08-13.
25. "Silencing Silas...A Play Previewing a Film". The Tolucan Times. 2012-06-07. Retrieved 2012-08-13.

External links

• Official Website of Anthony Mora Communications
• Interview with KTLA Morning Show
• Interview with Anthony Mora on his playwriting
• Steve Allen Bio: "Thank you...to Anthony Mora for being my media mentor"