Aric Rindfleisch

Aric Rindfleisch
Born October 28, 1965
Farmington, Connecticut, United States of America
Nationality American
Education University of Wisconsin–Madison, PhD, 1998
Cornell University, MBA, 1990
Central Connecticut State University, BS, 1987
Occupation professor of marketing

Aric Rindfleisch is an American marketing author and professor. He is currently the Head of Department of Business Administration and the Executive Director of the Illinois MakerLab at University of Illinois at Urbana–Champaign,[1] and John M. Jones Professor of Marketing.[1] He has been included into "The Best 300 Professors" list compiled by The Princeton Review in 2012.[2] Professor Rindfleisch is a former executive at the advertising agency J. Walter Thompson.[3] In 2015 he started a course on digital marketing at Coursera,[4] which in May 2015 was reported to have the most active user community in any of Coursera's On Demand courses. He also served as an officer in the US Army Reserve for 14 years.[5]

Academic positions

2013–present: Executive Director of the Illinois MakerLab at the University of Illinois at Urbana-Champaign.

2012–present: Department Head of Marketing at University of Illinois at Urbana–Champaign.

2002 - 2012: various positions at the University of Wisconsin–Madison.

2008 - 2012: Visiting professor at Korea University.

2005 - 2006: Visiting professor at Tilburg University.

1997 - 2002: Assistant Professor at the University of Arizona.

Research

Aric Rindfleisch has been exploring the theme of brand loyalty[6][7] and materialism[8] in various studies. He is also known for promoting advanced technologies like 3D printing.[9] His current research focuses on collaborative innovation, customer co-creation, and the maker movement. Over the past three years, he has been heavily involved in the 3D printing community and built an early MakerBot Cupcake in 2010.[10]

References

  1. 1 2 "Aric Rindfleisch". University of Illinois at Urbana–Champaign. Archived from the original on 2015-05-03. Retrieved 2015-05-03.
  2. ↑ Käri Knutson (2012-04-12). "‘300 Best Professors’ list includes four from UW". University of Wisconsin–Madison. Archived from the original on 2015-05-03. Retrieved 2015-05-03.
  3. ↑ Phil Wahba (2007-01-23). "The Politics Of Gap's Advertising". The Sun (New York). Archived from the original on 2015-05-03. Retrieved 2015-05-03.
  4. ↑ Thomas Smale (2014-03-25). "10 Free Online Courses That Can Benefit Every Entrepreneur". Entrepreneur (magazine). Archived from the original on 2015-05-03. Retrieved 2015-05-03.
  5. ↑ "Aric P. Rindfleisch — Institute for the Study of Business Markets". isbm.smeal.psu.edu. Retrieved 2015-06-01.
  6. ↑ "Security blankets: Materialism and death anxiety lead to brand loyalty". Eurekalert.org. 2009-12-26. Archived from the original on 2015-05-03. Retrieved 2015-05-03.
  7. ↑ "Is Brand Loyalty A Thing of the Past?". The Wall Street Journal Europe. 2009-09-03. Archived from the original on 2015-05-03. Retrieved 2015-05-03.
  8. ↑ Amanda L. Chan (2013-02-12). "6 Reasons Why People -- Not Things -- Will Make You Happier". The Huffington Post. Archived from the original on 2015-05-03. Retrieved 2015-05-03.
  9. ↑ Nenad Tadic (2013-12-05). "Universities create 3D printing spaces but at unequal paces". USA Today. Archived from the original on 2015-05-03. Retrieved 2015-05-03.
  10. ↑ "Aric Rindfleisch, Executive Director". Retrieved 2015-06-01.


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