Arms of Loren

"Arms Of Loren"
Single by E'voke
Released 1996, 2002, 2012
Format CD, cassette, 12" vinyl, Digital download
Genre House music, trance music
Length 5:48
Label Manifesto, Inferno Records, Pinball Records
Writer(s) Barry Leng & Duncan Hannant
Producer(s) Barry Leng and Duncan Hannant

"Arms Of Loren" is a single by the duo E'voke first released in 1996. The track has been re-released numerous times.

1996 release

Following the chart success of "Runaway", E'voke recorded the track with producers Barry Leng and Duncan Hannant. The resulting track was signed to Manifesto Records, who commissioned a remix by Nip & Tuck which removed the vocal bridges and restructured the lyrics of the chorus. Radio edits of both the Nip & Tuck remix and the original version (entitled the Steinway Mix) were issued on promotional CDs with the Nip & Tuck version being the lead radio version (the Steinway radio edit went on to be unreleased on the commercial release). A video to a slightly edited version of the Nip & Tuck edit was released.[1]

The track received heavy support from numerous DJs including Pete Tong, Judge Jules, Sasha and Paul Oakenfold and expectations for chart success were high for the track upon its release on 22 July 1996 on CD, 12-inch and cassette.[2] However, upon release, the track reached #25 in the UK Top 40 before falling to #38 the following week, then to #54.[3] The track would spend a further three weeks in the UK Top 200.[4] Following the commercial failure of the track, a follow-on single would not be released on Manifesto Records.

The track was also released in France with a special set of remixes released on vinyl. The commercially unreleased Steinway radio edit of the track was released on the French CD single.

Despite the commercial failure of the track, "Arms Of Loren" continued to be played frequently in clubs over the following years and the track did make a brief re-appearance in the UK Top 200 in March 1998, reaching #155.

1996 versions

2002 release

In 2001, the head of Inferno Records, who had been a fan of the track and thought that it had never reached its potential, played the track over the phone to DJ Ferry Corsten, who liked the track and decided to produce a remix for Inferno Records based on the Nip & Tuck remix (a chill-out remix by Tranquillo would use the vocal layout from the original Steinway Mix). A white label, followed by promotional copies of Corsten's remixes, were issued towards the end of 2001. Indeed, the promotional copies labelled the track "Arms Of Loren 2001" though the track would not actually be released until 21 January 2002. The track became a club hit and momentum began to build for the track's commercial release in January, often a quiet time of year in which not many sales were needed to reach the higher ends of the UK chart. There were rumours of original vocalists Marlaine and Kerry reforming to promote the track[5] however ultimately only Kerry became involved in the re-release, appearing in the video with a model who lip-synced to Marlaine's vocals.[6]

Once again upon release (on CD and two separate 12" versions), the track failed to meet commercial expectations, debuting at #31 – six places lower than the original, falling to #44 in its second week and then to #65. The track spent a further two weeks in the UK Top 200, making a re-entry at #113 in May 2002 and spending a further three weeks in the Top 200.

Once again despite the commercial failure, the Ferry Corsten remix became a trance classic, appearing on numerous "Best of Trance" compilation CDs.

2002 versions

2006 release

In early 2006, All Around The World Records commissioned several new remixes of the track,[7] which had continued to live on in the clubs, both the Steinway version from 1996 and the Ferry Corsten mix from 2001–02. The remixes were never released, not even on promotional copies, though a couple of them did leak years later. No explanation was given by AATW as to why the tracks went unreleased.

2006 versions

2012 release

In 2011, both the CD releases of the 1996 and 2002 releases were released digitally. In early 2012, Pinball Records (owned by Frank Sansom who owned Pulse 8 Records who E'voke were signed to in 1997) commissioned new remixes of "Arms Of Loren" which were released on 15 April 2012. Whilst the track failed to chart commercially, the track was successful enough to warrant remixes of another E'voke track, "Runaway", to be commissioned along with an album.

2012 versions

References

  1. ↑ "E'voke - Arms of Loren (official music video)". YouTube. Retrieved 2012-09-19.
  2. ↑ "E'voke - Arms Of Loren (Vinyl) at Discogs". Discogs.com. Retrieved 2012-09-19.
  3. ↑ "UK Singles Chart runs". Polyhex.com. 2012-07-02. Retrieved 2012-09-19.
  4. ↑ "Chart Log UK: E-40 - E-Z Rollers". Zobbel.de. Retrieved 2012-09-19.
  5. ↑ Music Week January 2002
  6. ↑ http://www.youtube.com/watch?v=BF3YfaKOO-Y
  7. ↑ "E'voke - Arms Of Loren - Page 3 - AATWC". Forum.aatwc.com. Retrieved 2012-09-19.
  8. ↑ "e'voke- arms of loren (KB project mix)". AATWC. Retrieved 2012-09-19.
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