Arnold Worldwide
 | |
| Industry | Advertising agency |
|---|---|
| Founded | 1946 |
| Headquarters | Boston, Massachusetts (HQ) |
Number of locations | 10 offices in 9 countries |
Area served | Worldwide |
Key people |
Pam Hamlin (Global CEO) Jim Elliott (Global Chief Creative Officer) Peter Grossman (President, ArnoldNY) Lisa Unsworth (Chief Marketing Officer) Ed Castillo (Chief Strategy Officer) Scott Feyler (Chief Financial Officer) |
| Products | Advertising, marketing |
Number of employees | 800[1] |
| Parent | Havas |
| Website | http://arn.com/ |
Arnold Worldwide is an advertising agency headquartered in Boston, Massachusetts. The agency is part of Havas, a global advertising holding company based in France.[2] Some of Arnold’s clients include Progressive Insurance, Jack Daniel’s, CenturyLink, New Balance, Titleist, Ocean Spray, Carnival Cruise Lines and The Hershey Company.[1]
Offices
The agency has 10 offices in nine countries, including Boston, London, Madrid, Milan, New York, Prague, São Paulo,[3] Shanghai, Sydney and Toronto.[4]
History
Arnold Rosoff founded the company in 1946. Upon retirement in 1986, Rosoff sold the agency to his employees. Ed Eskandarian, a former partial-owner of the Boston Red Sox,[5] acquired the agency in 1990 and grew Arnold "through about a dozen acquisitions".[6] Eskandarian sold the agency to Snyder Communications in 1995, and Havas acquired Snyder Communications and Arnold in 2000.[7] Eskandarian retired at the end of 2010.
In 2005, Advertising Age ranked Arnold as the 19th largest American agency with revenues of $114m.[8] A year later, Advertising Age listed Arnold Worldwide as the 28th largest American agency with revenues of just under $90m.[9] According to Adweek, Arnold Worldwide's revenue in 2009 was estimated at $235m.[10]
After struggling to gain accounts earlier in the year, Arnold Worldwide won the Panasonic account at the end of 2009.[11] The agency hired Andrew Benett as CEO in February 2010[12] and had won eighteen new client accounts by the end of the year, earning them the “2010 Comeback Agency of the Year” title from Ad Age.[13] In 2011, Ad Age chose Arnold as one of 10 agencies to be included on its annual Agency A-List. The Delaney Report, an industry newsletter, declared Arnold Worldwide "Best Ad Agency in the Nation" for the third quarter of 2010 as a result of their "strong new business track record."[10]
In 2010, the agency formed Arnold KLP, which was the result of a merger between Arnold London and Euro RSCG KLP.[14]
In December 2013, Pam Hamlin was named Global President of Arnold Worldwide, after having served as President of Arnold’s Boston office since 2006.[15]
Notable awards
2015: Won an Effie Award (CDC),[16] two Emmy Awards (Boston Bruins),[17] two Clio Awards (Boston Bruins)[18] and Arnold’s work for truth was named by Advertising Age as one of the "Top Ad Campaigns of the 21st Century"[19]
2014: Won three Effie Awards (truth, Climate Reality, CDC),[20] an Emmy Award (Boston Bruins),[21] a Cannes Lions award (truth),[22] and five Clio Awards (truth and CDC)[23]
2013: Won a Gold Effie Award (CDC), two Cannes Lions awards (CDC and Jack Daniel’s), and 11 Clio Awards (truth and CDC)
2012: Won two Effie Awards (Amtrak and truth) and was named “Agency of the Year” by the Delaney Report
2011: Won three Effie Awards (Ocean Spray, Huntington, Progressive), a Gold Cannes Lion award (Fidelity), was named to Ad Age's "Agency A-List," and Entertainment Weekly's readers named Progressive's Flo "Advertising's Greatest Icon"
2010: Ad Age Comeback Agency of the Year
2009: Adweek reader poll named truth the campaign of the decade.[24] Arnold’s work for truth has picked up two Emmy Awards.[25]
2005 & 2006: truth received Emmy Awards[26]
2003: truth received a Grand Effie
References
- 1 2 Hofherr, Justine. Boston.com, February 16, 2016.
- ↑ "Havas Business Unit". Havas.com.
- ↑ Penteado, Claudia and Laurel Wentz. Brazil Drawing in Ad Agencies from Around the Globe Ad Age, December 6, 2010.
- ↑ Chesto, Jon. Boston Globe, February 2, 2016.
- ↑ Healy, Beth. Minority Owner Selling Stake in Red Sox The Boston Globe,May 27, 2009.
- ↑ Warner, Judy (March 30, 1998). "Arnold, Snyder Do The Deal". AdWeek.
- ↑ Gianatasio, David. Ex-Ad Exec Arnold Rosoff Dies Adweek, November 20, 2009.
- ↑ Ad Age Staff. 2006 Agency Report Ad Age
- ↑ Ad Age Staff. [agencyprofilesyearbook07 s.qxp 2007 Agency Report] Ad Age.
- 1 2 Diaz, Johnny. Advertising Itself The Boston Globe, November 24, 2010.
- ↑ Gianatasio, David and O’Leary, Noreen. Panasonic Selects Arnold Adweek, December 29, 2009.
- ↑ Parekh, Rupal. Arnold Names Euro's Benett as First Global CEO Advertising Age, February 17, 2010.
- ↑ Parekh, Rupal. Arnold is Ad Age's 2010 Comeback Agency of the Year Advertising Age, January 24, 2010.
- ↑ Cassidy, Anne. Arnold Ties with Euro RSCG KLP to Boost 'Micro-Network' Brand Republic, September 30, 2010.
- ↑ Bruell, Alexandra. Advertising Age, December 18, 2013.
- ↑ "2015 North American Effie Winners" (PDF). Effie.org.
- ↑ ""The Calm" and "The Wolfpack" Win Boston/New England Emmy Award" (PDF). bruins.nfl.com.
- ↑ "2015 Clio Sports Winners". cliosports.com.
- ↑ "Top 15 Ad Campaigns of the 21st Century". adage.com.
- ↑ "2014 North American Effie Winners" (PDF). Effie.org.
- ↑ ""Behind the B" Show Intro Wins Boston/New England Emmy Award". newenglandemmy.org.
- ↑ "Arnold Worldwide Awarded Bronze Lion for truth Anti-Tobacco Profiles Campaign". lbbonline.com.
- ↑ "2014 Clio Healthcare Winners". cliohealthcare.com.
- ↑ Gianatasio, David (November 20, 2009). "Ex-Ad Exec Arnold Rosoff Dies". Adweek.
- ↑ "truth Advertising Campaign, Shards O' Glass, Takes Home Emmy". Tobacco.org.
- ↑ "The Emmy Awards 2006". Emmyonline.org.