Arriva Max

Arriva Max

Parent Arriva
Founded September 2014
Service type Luxury bus
Routes 23 (March 2016)
Fleet Mercedes-Benz Citaro
VDL DB300/Wright Gemini 2
Scania OmniCity
Alexander Dennis Enviro400
Wright StreetLite
Volvo B9TL
VDL SB200/Wright Pulsar
Operator Arriva Buses Wales
Arriva North East
Arriva Shires & Essex
Arriva Southern Counties
Arriva Yorkshire

Arriva Max is a premium brand used by various Arriva bus subsidiaries in the United Kingdom.

History

In September 2014, Arriva launched the Max brand for interurban express services. The first services were launched by Arriva North East, which is cited as the creator and home of the brand (alongside jointly managed Arriva Yorkshire), with routes X10 and X11 from Newcastle upon Tyne to Blyth using refurbished double-deck vehicles.[1][2]

The brand has since additionally been rolled out by Arriva Buses Wales and Arriva Shires & Essex, as well as Arriva Yorkshire, while Arriva North East has drastically increased the number of Max branded routes within the region. Each new route is launched with Titan the Robot, to celebrate and create interest in each upgrade.[3][4][5][6][7][8]

Routes

There are currently 23 Arriva Max routes.

Arriva Buses Wales

Arriva North East

Arriva Shires & Essex

Arriva Southern Counties

Arriva Yorkshire

Vehicles

Max branded vehicles have leather seats, free WiFi and a modified livery, some also include charging points. Initially only refurbished vehicles were used with Arriva North East and Arriva Yorkshire opting for Wright Gemini 2 bodied VDL DB300s. Since then, Arriva North East have also refurbished Scania OmniCitys and Alexander Dennis Enviro400s but more recently have purchased brand new stock in the form of further Alexander Dennis Enviro400s, Wright StreetLites and ex-dealer stock Volvo B9TLs. Meanwhile, Arriva Yorkshire has refurbished a mixture of Wright Gemini 2/VDL DB300s and Alexander Dennis Enviro400s as well as purchasing further new Alexander Dennis Enviro400s. Elsewhere, Arriva Shires & Essex have refurbished Mercedes-Benz Citaros while Arriva Buses Wales have refurbished Wright Pulsar bodied VDL SB200s

See also

References

  1. ↑ Maximum Impact: Max comes to Northumberland Arriva 2 September 2014
  2. ↑ Arriva North East launches first MAX route Bus & Coach Buyer 5 September 2014
  3. ↑ Sapphire on Deeside Coach & Bus Buyer 20 March 2015
  4. ↑ Max - new interurban express services from Arriva Arriva
  5. ↑ Titan the robot entertains crowds at Arriva bus route event Yorkshire Evening Post 26 March 2015
  6. ↑ Arriva Max brand launches in Leeds RouteOne 1 April 2015
  7. ↑ More Arriva Max in Yorkshire Bus & Coach Buyer 1 April 2015
  8. ↑ Titan takes bus travel to the Max The Northern Echo 29 April 2015
  9. ↑ "Customers can now visit historic towns in style!". Arriva. 17 March 2016. Retrieved 19 March 2016.
  10. ↑ "MAX - Darlington to Barnard Castle - timetable". Arriva. Retrieved 19 March 2016.
  11. ↑ Arriva’s new look in Southend Bus & Coach Buyer 9 December 2015
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