Asit Kumarr Modi

Asit Kumarr Modi

Asit Kumarr Modi in 2014
Born (1966-12-24) 24 December 1966
Occupation Television Producer, Director at Neela Tele Films Private Limited
Years active 1995–Present

Asit Kumarr Modi (born 24 December 1966) also known as Asit Modi, is an Indian TV producer, Founder and Director of Neela Tele Films Private Limited.He is known for producing serials like Taarak Mehta Ka Ooltah Chashmah, SAB Khelo SAB Jeeto!,[1] Wah! Wah! Kya Baat Hai!, Krishnaben Khakhrawala, Pyaar Mein Twist (TV series), Meri Biwi Wonderful,[2] Yeh Duniya Hai Rangeen[3] and Hum Sab Ek Hain. Modi and his team of Taarak Mehta Ka Ooltah Chashmah were among the first nine citizens of India to be nominated by the Indian Prime Minister Narendra Modi to promote his Clean India Campaign.[4]

Education

Modi completed his schooling from Sardar Vallabhbhai Patel School, Mumbai in 1982. He studied for a Bachelors' degree in Commerce from Shri Chinai College of Commerce & Economics Mumbai from 1983 to 1987.[5]

Career

Modi began his career in theatre as an actor, technician and assistant Director. He was a lighting designer for Gujarati professional stage shows and handled the production and creative department of various serials in regional languages. He executed shows on Gujarati Television with literature personalities as well. Modi handled production, creative and marketing for the serial Rajni (1995–96); marketing for a Marathi serial Kondmara for DD Marathi (1996–97) and did marketing and executive production for Kabhi Yeh Kabhi Woh, a sitcom for DD II. He has also produced and marketed the Gujarati serials Miyan Fuski, a comedy serial in Gujarati based on chaeactets created by Jivram Joshi; Parinam, a suspense thriller for DD Mumbai and Ahmedabad, and Aahwan, a family drama.

Modi founded a television production company Neela Tele Films Private Limited in 1995, starting with the show Hum Sab Ek Hain,[3] followed by shows in other genres including comedy, drama, poetry series and reality game shows.

The Hindi sitcom Taarak Mehta Ka Ooltah Chashmah (on-air SAB TV) is based on Gujarati humorist Taarak Mehta's weekly column “Duniya Ne Undha Chashma” published in the Gujarati magazine Chitralekha. He modified the show's story for a present-day audience. The show has been running for over 7 years and completed 1900 episodes as on 28th March 2016.[6]

Awards and recognition

References

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