Red Brick Brewing Company

Red Brick Brewing Company

Location	Atlanta, GA
Active beers
Name Type Red Brick Peachtree Pale Ale Pale Ale Red Brick Brown Ale Brown Ale Red Brick Blonde Blonde Ale Red Brick Porter Porter Number's Ale American Bitter Laughing Skull Amber Ale Beard Envy Barley Wine Divine Bovine Chai Spice Milk Stout Stout Hoplanta India Pale Ale
Seasonal beers
Name Type Red Brick Spring Helluva Bock Bock Red Brick Summer Hefe-weizen Hefeweizen Red Brick Winter Belgian Dark

Red Brick Brewing Company, named Atlanta Brewing Company before 2010, is a brewery located in Atlanta, Georgia, USA.

The Atlanta Brewing Company was founded in 1993 by Greg Kelly, a former Guinness executive. The brewery, a converted old brick warehouse, was originally located at 1219 Williams Street. Pine-sided vats and cold tanks from England were purchased, and the beer was produced using an older traditional style of brewing. The large red malt mill, still used by the brewery today, was found sitting abandoned in a meadow in England. After being shipped to Atlanta and undergoing extensive refurbishing, the mill was put to work readying the grain for brewing.

The name “Red Brick Ale” was given to the brewery’s flagship beer. One suggested (but ultimately discarded) name for the first beer was “John J. Bips Ale”, named after a long-term brewmaster at the historic Atlantic Brewery. Atlanta Brewing Company produced 4,000 barrels of beer in 1994, the first year of production. To maintain this initial demand, the brewery brewed once or twice a day. Peachtree Pale Ale, Spring Brew, Summer Brew, Winter Brew, Golden Lager, and Kelly’s Light were added to the line-up in the early years.

As from February 2016, Red Brick beers are also available in Germany.

History

Among the various collaboration projects of 1996, ABC partnered with a Belgian brewery to release a Belgian beer called “Malone’s”. The beer was produced in Belgium, pasteurized, and then shipped in a large tanker truck. Upon arriving in the United States via ship, the tanker was driven to the brewery, and the beer was pumped into a holding tank. This imported beer was then carbonated and bottled for distribution. Surprisingly, two out of three batches survived the trip in drinkable condition.

In 1997, Atlanta Brewing Company brewed Old Testy Coffee Stout for the Sandy Springs Taco Mac location. But the brewery’s most notable and lasting partnership is with the Vortex Bar and Grill, a two-location Atlanta institution. The beer’s name and labeling features the Vortex’s iconic “Laughing Skull” logo. The original incarnation was a full-bodied bohemian pilsner, which was dry hopped and lagered for sixty days before shipping.

In 2005, Bob Budd was brought on by the brewery’s investors as a management consultant. Once on board, Budd helped negotiate a settlement with the Georgia DOT, which had doomed the company's midtown location for a highway expansion. In 2006, Greg Kelly left Atlanta Brewing Company and Bob stepped up as president. The remaining staff moved operations to a new location at 2323 Defoor Hills Road.

In 2009, ABC released the newest version of Laughing Skull, changing it from a bohemian pilsner to a well-balanced amber ale. By the beginning of 2012, it had become their best selling beer, while Red Brick Brown, Blonde, Pale Ale, and Porter were the four standard offerings at the brewery. Inspired by the success of their barrel aged 15th Anniversary Ale, they began producing limited release beers under the Brick Mason series name in special four-packs.

In 2013 a new brewing team took over operations and began experimenting with bold ingredients and flavors. The brewery also introduced a new look and attitude in the packaging that better reflects the direction they are headed. Dynamic products like Hoplanta IPA, Divine Bovine (formerly called Sacred Cow) Chai Milk Stout, Hop Circle India Session Ale, A-Town Brown, and Dog Days Ale have replaced the mundane core and seasonal beers of the past. The new team likes to believe that Red Brick is the phoenix that rose from the ashes of Atlanta Brewing Company, and today they are stronger and more passionate about what they do than ever before.

Products

Brews include Hoplanta India Pale Ale, Laughing Skull Amber Ale, Hop Circle India Session Ale, Dog Days Hefeweizen, A-Town Brown Ale, and Divine Bovine Chai Milk Stout. Additionally, they have created the high end "Brick Mason" Series, which includes a variety of one-off high gravity beers, and frequently highlights the brewery's barrel aging program.

Red Brick Brewing Company hosts tours of their premises.

In 2007 ABC moved from their Williams Street location overlooking the Downtown Connector in Midtown Atlanta to 2323 Defoor Hills Rd.

Name change

In 2010, Atlanta Brewing Company changed its public name to Red Brick Brewing Company. Brewery legend has it that the name came from their original Red Brick Ale, which was inspired by a historic speech. Atlanta's mayor supposedly gave a speech shortly after General Sherman torched the city in the Civil War. He stated that the city would “rise from the ashes like a phoenix and be rebuilt one red brick at a time”.

References

External links

• Official website

Coordinates: 33°49′06″N 84°26′05″W / 33.818452°N 84.434607°W