Atul Tandon

For Indian academic, see Atul Tandon (Professor).
Atul Tandon
Born (1959-10-01) October 1, 1959
Delhi, India
Occupation Humanitarian, Entrepreneur, Executive, Author
Spouse(s) Birage Tandon
Children Karman Tandon
Sara Tandon

Atul Tandon is an entrepreneur, humanitarian, author and adviser. His work has impacted industries as wide as consumer banking, e-commerce, humanitarian relief and development. He was named one of the top fundraisers in the United States in 2009, and was a leading voice behind the worldwide ONE campaign.[1] In May 2009, Atul Tandon joined United Way Worldwide as the Executive Director of the organization’s 41-country International Network and their Executive Vice President of Investor Relations. He provided oversight and leadership to United Way’s global network, including the advancement of the organization’s fund-raising objectives. He left United Way Worldwide in April, 2011. In May 2011, Tandon launched a global advisory firm that works with non-profits and social sector enterprises worldwide to maximize their effectiveness and impact. Between the years of 2000 and 2009, he served as Senior Vice President of Donor Engagement for World Vision United States, one of America’s largest charities. He served on World Vision’s executive team for nine years and led the organization through a period of unprecedented expansion and revenue growth establishing a national presence in the process. Prior to his leadership roles in the non-profit sector, Tandon had a successful career in the global financial services industry, helped build modern retail banking in India, worked to restore banks in the US and subsequently served as the Director of Citibank’s global branch network.

From the Daryaganj to Wall Street

Tandon was born in Old Delhi and grew up in the remote Kutch district. Despite difficult circumstances, he launched a start-up in his native land of India. As a young CEO In the mid-80s, he introduced innovative financial instruments into the Indian capital markets. His rise as a young entrepreneur led to him playing a vital role in building a consumer banking franchise for Citibank in India, with Citibank introducing modern banking in the region with services including ATMs, credit cards, mortgages, consumer loans and remote banking.

Tandon moved to the United States in 1992. He played a role in turning around Citi’s West Coast businesses in the mid-90s. His work pioneered customer-centered relationship banking and led to his involvement with Citi’s Web 1.0 initiatives. He led corporate-wide sales culture and technology change. During Tandon's tenure as Citibank's Global Branch Distribution Director, the company grew its global consumer networks to more than 146 million accounts with $5.3 billion in income with a presence in 101 countries.[2]

Humanitarian Relief and Involvement with World Vision and the ONE Campaign

Atul Tandon left the banking industry in 2000 to join the humanitarian organization World Vision. There, he led the recruitment, growth, and cultivation of World Vision's 3.5 million donor, church and corporate relationships in the United States. Further responsibilities included the growth of World Vision's 50-state public engagement network of regional and local offices as well as major gifts and volunteer engagement functions.

Under Tandon's leadership, World Vision consistently grew revenues at double-digit rates, increased its name and cause awareness, and scaled donor satisfaction to all-time highs. His teams launched a nationwide campaign to focus the attention of Americans on the HIV/AIDS pandemic and the plight of widows and orphans in Africa — the HopeChild campaign. He led World Vision's emergency response capacity development, established a significant Web presence, shaped radio and Christian music industry practices, created a corporate engagement platform, started a national radio news magazine and developed a strong brand platform for the organization.

Also of note, Tandon was one of the leading voices behind the Better Safer World campaign, which later joined together with Bono's DATA organization to birth the ONE campaign in the United States seeking to build awareness and enthusiasm among Americans to address issues of global poverty.[3] In addition, Tandon was a member of World Vision International's executive team providing operational leadership to the international World Vision partnership that runs community development, relief and advocacy projects in nearly 100 countries with 35,000 staff and an annual income of approx. $2.6 billion.[4]

Supporter Transformation

Tandon's foremost contribution has been in developing and gaining industry-wide acceptance for a charity’s two-sided mission: one that seeks to impact its beneficiaries and the other that seeks to change hearts & minds amongst its donors & supporters. These ideas around Supporter Transformation and the ethics of engaging donors are now gaining widespread recognition.

Board Memberships

Tandon currently serves on the boards of Non-Profit Direct Marketing Association Board, and Xealot. Formerly, he served on the boards of VisionFund International, Christian Leadership Alliance,

Publications and Interviews Online

References about Atul Tandon

Notes

  1. ↑ Tandon Named Among Fundraising's Best, Association of Fund-raising Professionals, February 17, 2009.
  2. ↑ Changing Hearts One at a Time, Christian Leadership Alliance, March 2009.
  3. ↑ Global Equity Initiative, Harvard University, December 1, 2005.
  4. ↑ WVI 2009 Online Annual Review.
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