aufeminin

aufeminin
aufeminin
Web address aufeminin.com
Type of site
 Web portal
Available in French
Owner Axel Springer
Launched 1999 (1999)
Revenue 87,2M€ (2014) +45% (current scope), +16% (constant scope)

Aufeminin is one of the leading worldwide digital media groups that achieved a turnover of 87.2M€ in 2014. The limited company is 80.8% owned by the Axel Springer group and is publicly traded by Euronext Paris in compartment B. (ISIN : FR0004042083, MNEMO : FEM).

Present in 21 countries, aufeminin publishes editorial and community-based content for women, with brands such as aufeminin, Marmiton, My Little Paris, Onmeda, Merci Alfred, EtoileCasting, Netmums, Zimbio, StyleBistro et Lonny. Since its creation in 1999, the group has built itself around being a digital media that responds to the needs of women. In 2011, aufeminin launched Womenology, a research lab dedicated to marketing to women.

The group expanded its international development in 2015, with the acquisition of Livingly Media, a US based media group, including the sites Zimbio, StyleBistro and Lonny. In June 2015, the group achieved close to 132 million unique worldwide visitors per month, and more than 7 million members on their social networks (Facebook, Twitter, Google+, YouTube, Instagram and Pinterest).[1]

History and operations

In 1999, Anne-Sophie Pastel, Marc-Antoine Dubanton and Cyril Vermeulen created the website aufeminin.com. In July 2000, the company became publicly traded and launched Smart Adserver, an independent ad serving software. In 2006, aufeminin.com bought the N°1 French cooking website, Marmiton.org.[2] On the 26th of June 2007, the founder and her two partners sold the company to Axel Springer,[3] one of the leading media groups in Europe, which headquarter is in Germany. In 2008, aufeminin.com acquired Onmeda, Germany’s N°1 health site [4] Since the 1st of June 2010, Marie-Laure Sauty de Chalon has directed the aufeminin group as CEO,[5] succeeding Bertrand Stephann. In 2011, the group strengthened its position in female media by purchasing Netmums,[6] the N°1 parenting site in the UK, followed by EtoileCasting in 2012,[7] and also acquired 60% of My Little Paris in 2013.[8]

In 2014, aufeminin removed the “.com” from its name and logo, in order to affirm the multi-device positioning of the group on the web, but also on other media (mobile, tablet, video, social networks, print) as well as in areas of brand publishing, e-commerce and events (competitions, exhibitions, trainings).

In February 2015, the group strengthened internationally by announcing its acquisition of the Livingly Media company,[9] one of the top 25 digital editors of lifestyle content in the US, including the sites Zimbio, StyleBistro and Lonny.

On April 21, 2015 the aufeminin group announced the sale of its subsidiary Smart AdServer to private equity firm Cathay Capital.[10]

Brands and media

The group holds iconic brands for women in France and internationally:

Events

The aufeminin group organises many events in order to bring itself closer to its communities and to surface young talent, notably with:

References

This article is issued from Wikipedia - version of the Sunday, January 10, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.