Aurora Fashions
| Industry | Fashion retail |
|---|---|
| Predecessor | Mosaic Fashions |
| Founded | 2009 |
| Headquarters |
Iceland UK |
Number of locations | 1250+ |
Area served | International |
| Products | Clothing |
| Owner | Kaupthing Bank |
| Website |
www |
Aurora Fashions is a holding company of several retail fashion brands, formed in 2009 to purchase a number of businesses from the collapsed Mosaic Fashions. The company operates over 1250 stores in 38 countries, including franchises, under the Oasis, Warehouse and Coast brands.[1]
In March 2011, the company announced plans to spin-off Karen Millen,[2] which was completed in 2012.[3] Karen Millen was separated from the group to be owned by Aurora's parent Kaupthing Bank.[4]
Aurora announced further plans in March 2013 for a wider restructuring. As part of this, Coast was also separated from the rest of the group, under the ownership of Kaupthing,[5] and it was planned that Oasis and Warehouse would be merged under a new single parent company, Fresh Channel.[6][7]
References
- ↑ Holland, Tiffany (6 March 2013). "Aurora Fashions to be broken up in radical restructure". Retail Week. Retrieved 31 December 2014.
- ↑ Rushton, Katherine (1 March 2011). "Aurora Fashions to spin off Karen Millen". Retail Week. Retrieved 29 January 2013.
- ↑ Ruddick, Graham (3 January 2015). "Aurora moves closer to break-up as Karen Millen boss departs". The Telegraph. Retrieved 5 September 2015.
- ↑ Taylor, Charlie (15 January 2016). "Mixed trading conditions for Aurora Fashions". The Irish Times. Retrieved 8 March 2016.
- ↑ Butler, Sarah (20 August 2013). "Kate Bostock to head up Coast". The Guardian. Retrieved 31 December 2014.
- ↑ Taylor, Gemma (6 March 2013). "Aurora Fashions to restructure business". Retail Gazette. Retrieved 31 December 2014.
- ↑ "Losses widen at fashion giant". Insider Media. 9 February 2015. Retrieved 5 September 2015.