Avalon (Professor Green song)

"Avalon"
Single by Professor Green featuring Sierra Kusterbeck
from the album At Your Inconvenience
Released	21 September 2012
Format	Digital download, promotional CD single
Recorded	2011
Genre	Hip hop, rap rock
Length	4:45
Label	Virgin
Writer(s)	Stephen Manderson, Mustafa Omar, James Murray, Luke Juby, Emeli Sandé
Producer(s)	Mojam
Professor Green singles chronology
"Dreamers" (2012) "Avalon" (2012) "Are You Getting Enough?" (2013)
Sierra Kusterbeck singles chronology "Avalon" (2012) "West Coast" (2013)

"Avalon" is a song by British rapper Professor Green, taken from his second studio album, At Your Inconvenience. The track features vocals from singer-songwriter Sierra Kusterbeck. The track serves as the album's fourth official single, and was released as a digital download in the United Kingdom on 16 September 2012. For its single release, the track has been remixed, with a heavier, guitar-laden sound.^[1] A music video to accompany the release of "Avalon" was filmed on 23 August 2012. Kusterbeck appeared in the video alongside Green.^[2]

Prior to release, the song featured on the first ever Relentless TV advert featuring footage of Professor Green drinking the energy drink whilst vandalizing^[3] cars by walking on top of their roofs, and performing the track live alongside Sierra Kusterbeck. For the advert, the lyric in the first verse was adjusted in order to mention Relentless. The video was directed by Ross Cairns and filmed at various locations in London. Professor Green is a Relentless Energy Drink brand ambassador.^[4]

Track listing

Promotional CD single[5]
No.	Title	Length
1.	"Avalon" (Radio Edit)	3:27
2.	"Avalon" (Single Version)	4:45
3.	"Avalon" (featuring Sierra Kusterbeck)	4:45

Digital download[6]
No.	Title	Length
1.	"Avalon" (Radio Edit)	3:24
2.	"Avalon" (TV Ad Version)	4:33
3.	"Avalon" (Kat Krazy Remix)	3:31
4.	"Avalon" (Jamie Grind Remix)	3:51
5.	"Avalon" (Patrick Hagenaar Club Mix)	6:10
6.	"Avalon" (Kat Krazy Extended Mix)	4:48
7.	"Avalon" (Single Version)	4:44
8.	"Avalon" (featuring Sierra Kusterbeck)	4:45

Charts

Chart (2012)	Peak position
Ireland (IRMA)[7]	95
UK Singles (Official Charts Company)[8]	29

Release history

Region	Date	Format	Label
United Kingdom	24 September 2012	Digital download	Virgin Records

References

1. https://twitter.com/professorgreen/statuses/214748938249568256
2. https://twitter.com/SierraVE/status/238626948245504000
3. Considine, Clare (1 September 2012). "The Hard Sell: Relentless". Guardian (London). Retrieved 2012-09-17.
4. "Relentless Energy Drink TV commercial feat. Professor Green (60sec)". YouTube. 2012-08-07. Retrieved 2012-08-14.
5. http://www.digitalspy.co.uk/music/news/a399407/professor-green-confirms-new-single-avalon-details.html
6. https://itunes.apple.com/gb/album/avalon-remixes-feat.-sierra/id558132851
7. "Irish Charts - Week ending 27th September 2012". Irish Recorded Music Association. Archived from the original on 29 September 2012. Retrieved 29 September 2012.
8. "Archive Chart: 2012-10-06" UK Singles Chart.

External links

• Lyrics of this song at MetroLyrics