Axia Public Relations

Axia Public Relations
Industry Public relations and marketing
Predecessor Jason Mudd & Associates Public Relations and Marketing
Founded 2002
Founder Jason Mudd
Headquarters United States
Website Axia Public Relations

Axia Public Relations is a public relations company founded in 2002. Its president and CEO is Jason Mudd.

History

Mudd formed Axia Public Relations in 2002 originally as Jason Mudd & Associates Public Relations and Marketing. Mudd, a journalism graduate of the University of Missouri, founded Jason Mudd & Associates after working for several organizations. The name of the firm changed in 2004 to Axia Public Relations and Marketing, and the firm would remove the term marketing from its name.[1] Axia started with an office on Amelia Island, then expanding into Jacksonville.[2] In 2006 it opened a second branch in Tallahassee, Florida.[3] Between 2004 and 2005, Axia increased its revenues by four times, leading PRWeek to name Mudd one of the US PR industry's "ten rising stars".[4] Axia opened additional branches in Orlando and Tampa and then its first office outside of Florida in Atlanta, Georgia, and has begun expansion plans for other US markets.[5]

Business overview

Axia provides public relations counsel and services to clients in the US. In addition to PR and marketing, Axia is also involved in crisis management for its clients.[6][7][8][9] In August 2005 the company's Super Bowl campaign for Modis was awarded the 2005 Golden Image Award from the Florida Public Relations Association.[10] In November 2007, O'Dwyer's PR Report profiled Axia in its annual high-tech public relations issue.[11] In 2008 Axia consulted on the finding of a new main sponsor for the then-Bausch & Lomb Championships (now the MPS Group Championships).[12] Its clients have included Brightway Insurance, Fidelity National Information Services (FIS), the Gate River Run, Miller Lite, Modis, American Cancer Society, Blue Cross Blue Shield of Florida and Verizon.[4][13][14]

Publishing and media

In 2006, Axia started its business blog, which includes "national marketing tips and trends" according to the Florida Times-Union.[15][16] Axia's employees have been interviewed in the past regarding current events within the public relations industry.[17][18][19][20]

References

  1. ↑ Joe Rauch (January 2, 2006). "Downtown fertile ground for agencies". Jacksonville Business Journal. Retrieved November 22, 2013.
  2. ↑ "Around Town". Florida News Leader. October 18, 2006. Retrieved November 22, 2013.
  3. ↑ "Axia expands with Tallahassee office". Jacksonville Business Journal. October 3, 2006. Retrieved November 22, 2013.
  4. 1 2 Keith O'Brien (October 6, 2005). "Ten Rising Stars: Jason Mudd". PRWeek. Retrieved November 22, 2013.
  5. ↑ Drew Dixon (August 21, 2012). "Working on the First Coast: Jacksonville's Axia PR firm reflects growth of young owner". Florida Times-Union. Retrieved December 4, 2013.
  6. ↑ Dolly Penland (September 12, 2005). "Companies in crisis". Jacksonville Business Journal. Retrieved November 22, 2013.
  7. ↑ Beth Krietsch (April 21, 2009). "Updating crisis plans, social media etiquette, and more". PR Week. Retrieved November 22, 2013.
  8. ↑ Kimberly Morrison (September 6, 2010). "Mayo earns high marks for crisis communications". Jacksonville Business Journal. Retrieved November 22, 2013.
  9. ↑ Kevin Turner (January 21, 2006). "'Rising Star of PR' thrives in Nassau". Florida Times-Union.
  10. ↑ "News Bites". Florida Times-Union. August 22, 2005. Retrieved December 4, 2013.
  11. ↑ "Around Town". Florida News Leader. November 22, 2007. Retrieved November 22, 2013.
  12. ↑ Stewart Verney (March 24, 2008). "Bausch & Lomb drops tennis tournament sponsorship". Jacksonville Business Journal. Retrieved November 22, 2013.
  13. ↑ "Axia". Retrieved November 22, 2013.
  14. ↑ Beth Krietsch (September 1, 2008). "Beyond the usual business". PR Week. Retrieved December 2, 2013.
  15. ↑ Marcia Mattson (September 11, 2009). "Weblogs becoming new trend for businesses in the know". Jacksonville Business Journal. Retrieved November 22, 2013.
  16. ↑ "What's New". Florida Times-Union. November 20, 2006.
  17. ↑ URVAKSH KARKARIA (October 12, 2007). "Dalton considering taking over PR firm McCormick Agency". The Florida Times-Union. Retrieved November 22, 2013.
  18. ↑ Jennifer LeClaire (September 12, 2008). "Microsoft's Second Seinfeld Ad Reimages Bill Gates". News Factor. Retrieved November 22, 2013.
  19. ↑ Frank Washkuch (June 21, 2013). "Automakers may see Chrysler as new model for recall comms". PR Week. Retrieved December 2, 2013.
  20. ↑ "Are bloggers vital to the media mix and how do PR pros build good relationships?". PR Week. June 26, 2012. Retrieved December 2, 2013.

External links

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