BN Biscuit

A smiling chocolate-flavoured BN.

The BN Biscuit (or Biscuiterie Nantaise) is a French brand of biscuit, consisting of a filling, such as chocolate, sandwiched between two biscuits. It was launched in 1997, acquired by United Biscuits in 1998, and relaunched in September 2000.[1] They are manufactured at the United Biscuits site in Vertou, France.

BNs are produced in two different shapes: circles and rounded squares. One side of the biscuit is decorated with one of four different faces. There are seven different flavours of the BN biscuit: chocolate, strawberry, vanilla, custard, raspberry, apricot and milk chocolate. They also come in a "Mini BN" variety.

A relaunch in September 1999 involved an advertising campaign with the name "BN BN" sung along to the tune of catchy "Mah Nà Mah Nà". Despite public petitions, BN Biscuits were not sold in the United Kingdom for a 10-year gap (2003 to 2013); however, they were still sold in many French and Afghan stores.

In 2013, BN returned to UK supermarkets with new packaging and logos, branded as "McVitie's BN".[2] A new advert for the biscuit once again features "Mah Nà Mah Nà".[3]

References

  1. ↑ BN United Biscuits website
  2. ↑ "Tesco online grocery shopping". 2013-07-31.
  3. ↑ Dishman, Mark (20 July 2014). "Ad of the Week: BN's odd owls join McVitie's 'Sweeet' line-up". The Grocer. William Reed Business Media. Retrieved 7 April 2015.


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