Babyshop Stores

Babyshop
Industry Children's retail
Founded 1973
Founder Mukesh Jagtiani
Headquarters Dubai
Website babyshopstores.com

Babyshop is a children's retail store and the first company under Landmark Group.[1] The company serves 19 countries with over 235 stores,[2] and has over 4.8 million customers.[1] The store focuses on children's products for ages 0 to 16[3][4][5] and sells major brands including Barbie, Disney, Philips AVENT, Fischer-Price, and Ferrari.[6] Over and above its physical stores, Babyshop also retails around 10,000 products online.[7]

History

In 1973, Babyshop was founded by Mukesh Jagtiani[8] in Bahrain.[4][6] In 1990, Babyshop expanded to the UAE with its first store in Sharjah.[9] In 2005, the company increased its focus on child safety and began raising awareness.[10][11] In cooperation with the Roads and Transport Authority, Babyshop began adding child seats to taxis in Dubai for the “Child Safety First” campaign of 2011. The three-month campaign focused on raising awareness of child safety during daily travel.[12] In 2012, Babyshop backed a survey conducted by AC Nielsen regarding parental concerns of child safety, which resulted in roadshows to educate people on child safety.[3][10]

Babyshop Store

Babyshop released a book, "Mom's Little Secret," in 2015 to advise expecting mothers and give tips through toddlerhood. The book featured 27 contributors and more that 40 articles.[13][14][15]

References

  1. 1 2 Aarti Nagraj (18 February 2014). "Babyshop To Open 15 New UAE Outlets By 2016". Gulf Business. Retrieved 11 August 2015.
  2. ↑ "Babyshop on track for 300 stores in new countries". Khaleej Times. 13 February 2016. Retrieved 22 February 2016.
  3. 1 2 "Babyshop Opens Doors to 43rd UAE Outlet at Arabian Center in Mirdiff Dubai". Zawya. November 2, 2014. Retrieved July 29, 2015.
  4. 1 2 Muzaffar Rizvi (2 October 2011). "Babyshop bucking recession". Khaleej Times. Retrieved 11 August 2015.
  5. ↑ "Babyshop announces five year investment pipeline of AED250 Million per year". Albawaba. 26 September 2011. Retrieved 11 August 2015.
  6. 1 2 "Babyshop unveils store in Jordan". Gulf News. 19 May 2014. Retrieved 11 August 2015.
  7. ↑ "Babyshop eyes more promotions to maintain purchases volume". Gulf News. 16 October 2015. Retrieved 13 January 2015.
  8. ↑ Mandeep Singh (16 August 2010). "Richest Indian in Gulf started out in Bahrain". Gulf Daily News. Retrieved 11 August 2015.
  9. ↑ Vasanti Sundaram (5 August 2011). "Babyshop CEO is a true entrepreneur at heart". Gulf News. Retrieved 11 August 2015.
  10. 1 2 "Babyshop Marks 10 Years of UAE-wide 'Child Safety First' Initiative". Josour Magazine. Retrieved 11 August 2015.
  11. ↑ "Babyshop unveils Dh1b investment strategy". Khaleej Times. 26 September 2011.
  12. ↑ "Dubai Taxi fits cabs with child seats". Khaleej Times. 12 December 2011. Retrieved 11 August 2015.
  13. ↑ "Babyshop launches informative guide". Arab News. 27 April 2015. Retrieved 11 August 2015.
  14. ↑ "Babyshop launches informative guide for first time mothers". The Peninsula. 10 December 2014. Retrieved 11 August 2015.
  15. ↑ "Babyshop Marks 10 Years of 'Safety First' Initiative". Muscat Daily. 3 April 2014. Retrieved 11 August 2015.

External links

This article is issued from Wikipedia - version of the Monday, February 22, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.