Ballygowan water
Coordinates: 52°27′00″N 9°03′53″W / 52.4501°N 9.0646°W Ballygowan is an Irish brand of mineral water. It is bottled at Newcastle West in County Limerick, near its source at the site of a reputed holy well used by the Knights Templar. Ballygowan is the leading water brand in the Irish market, its name often used as a generic trademark.
The company was founded by Geoff Read in 1981, who launched a marketing and distribution joint venture in 1984 with Nash's, a soft drink manufacturer. Anheuser-Busch took a stake in 1987, which was bought back in 1989. In 1993, Ballygowan was bought by Cantrell and Cochrane (now C&C), which sold its non-alcoholic brands to Britvic in 2007.[1]
Ballygowan spring has since dried up, though some kind of water is bottled nearby. The Ballygowan website does not infer that spring or well water is actually bottled. Bottle labels read "still" water instead of "spring" water, as legally required by EU law.
References
- O'Neill, S. (2001-07-27). "8.36 Ballygowan Natural Mineral Water". In LaMoreaux, Philip E.; Tanner, Judy T. Springs and Bottled Waters of the World: Ancient History, Source, Occurrence, Quality and Use. Springer Science & Business Media. pp. 284–7. ISBN 9783540618416. Retrieved 11 August 2014.
- Hourihane, Ann Marie (2000). She Moves Through the Boom. Sitric Books. ISBN 9781903305034.
- Dobbs, Sarah (2000). "An Examination of the Effectiveness of Ballygowan in Building Brand Awareness" (PDF). National College of Ireland. Retrieved 11 August 2014.
- ↑ Walsh, Fiona (14 May 2007). "Britvic buys Ballygowan bottled water brand". The Guardian. Retrieved 11 August 2014.
External links
- www.ballygowan.ie Official website