FC Barcelona media
| Barça TV | |
|---|---|
| Launched | July 27, 1999 |
| Owned by | FC Barcelona |
| Country | Catalonia, Spain |
| Headquarters | Camp Nou, Barcelona |
| Formerly called | Canal Barça |
| Website | barcatv.fcbarcelona.com |
Barça TV (Catalan pronunciation: [ˈbarsə ˈte ˈβe]) is a Catalan television channel operated by FC Barcelona. The channel is available in Catalan, Spanish and English. It is located at the Camp Nou stadium in Barcelona.
Business success
According to business strategist Peter Fisk, Barça TV was a highly successful component of a re-marketing strategy which saw membership of FC Barcelona rise 20%.[1] For €3 a month, consumers can access exclusive interviews with players, reports on the youth team and player profiles. It is broadcast in Spanish as well as English, appealing to a world-wide audience.[2]
R@dio Barça
R@dio Barça (Catalan pronunciation: [ˈraðiu ˈβarsə]) is a Spanish radio network operated by FC Barcelona on its official website. Match commentaries is available on R@dio Barça for all first team games, including friendlies. In order to gain as wide an audience as possible, broadcasts are in three languages: Catalan, English and Spanish.
BARÇA Magazine
Since November 2002, the Journal is publishing BARÇA that, bimonthly, Club members receive and subscribers who wish in your current casa.La official magazine, covering the gap left by 'The Club veu' ('the Voice of the Club '), usually 68 pages in which information is power reflection and analysis about FC Barcelona, fleeing from the voracity of the day to day Club.Los specific stories are interwoven with sections number still, like 'We talk to ...', 'What happened?', 'What a night!', 'The ex ...', 'the Thing' and 'Treasures', among others, which extend the recognition of people linked to the Bank and historical chapters of FC Barcelona. In addition, a large section of the news service reports, offers and promotions that are available to members of the Department of Communication Club.El Club is who assumes the development of information content, although some numbers are used to having the collaboration and the opinion of recognized personalities that complement each copy with input criteria and with a very specialized. Meanwhile, the Marketing Department is in charge of commercial coordination.
References
- General
- Ferrand, Alain; McCarthy, Scott (2008). Marketing the Sports Organisation: Building Networks and Relationships. Taylor & Francis. ISBN 0-415-45329-1.
- Fisk, Peter (2008). Business Genius: A More Inspired Approach to Business Growth. John Wiley and Sons. ISBN 1-84112-790-6.
- Bott, Steffen (2007). Internationalisierungsstrategien von nationalen Fußballligen- Auslandsvermarktung der Bundesligavereine und der DFL Deutsche Fußball Liga GmbH in Asien, insbesondere in der Republik Korea (südkorea) (in German). GRIN Verlag. ISBN 3-638-68892-5.
- Specific
External links
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