Barker/DZP

BARKER
Integrated advertising and interactive agency
Industry Advertising
Founded 2003
Headquarters New York City, Financial District, Manhattan
Key people
 John Barker (Entrepreneur and American advertising executive)
Products Advertising & Branding & Interactive
Number of employees
 33
Website www.barkernyc.com

Barker is an advertising agency based in the Financial District, Manhattan area of New York City. The firm specializes in Brand Identity and Positioning (marketing), Integrated Trade and Consumer Advertising, Digital Strategy, Interactive Development, Digital Media, Social Media, in-house Broadcast Production and Sports & Entertainment Marketing.

History

Founded as DZP Marketing Communications, Inc. in 2003 by John Barker (Entrepreneur and American advertising executive), the agency first specialized in strategy, creative development, and motion graphics design and production for marketers in the entertainment industry.[1] In 2005, the firm was named to Entrepreneur Magazine’s “HOT 100” list of new small businesses in America.[2] Client acquisitions in the early years included Atkins Nutritionals, Inc.,[3] eDiets.com [4] and Hastens luxury beds of Sweden.[5] In 2008, the company was renamed BARKER. More recent client acquisitions include Procter and Gamble’s People’s Choice Awards and peopleschoice.com,[6] AETN’s History Channel,[7] IDB Bank of NY,[8] Conjure Cognac,[9][10] Phoenix Capital,[11] NYU Stern School of Business, CMT[12][13] and BEST.[14]

Awards

Awards
3 Cannes Gold Lions
5 Clio Awards
5 Webby Awards
4 NY Festival Awards
12 Promax/BDA Awards
3 CTAM Mark Awards
9 Billie Awards
6 Communicator Awards
2 Emmy Awards
6 B2B Magazine Awards
2 D&AD
2 NYADC
1 One Show
1 Andy Award
1 Grammy Award

References

  1. ↑ "Find People and Companies : DZP Marketing Communications". Zoom info.
  2. ↑ ""Hot 100" The fastest-growing Businesses in America". Entrepreneur magazine.
  3. ↑ "ANI Appoints DZP Marketing Communications to Help Reposition Atkins Advantage With New, Compelling Ad Campaign.". Lexdon : The Library Business.
  4. ↑ "People and Accounts of Notes". The New York Times. April 2007. Retrieved 2007-04-27.
  5. ↑ "Barker/DZP Launches Global Ad Campaign for Hastens.". All Business: Business Wire. October 2005. Retrieved 2008-10-18.
  6. ↑ "Small agency diary". Advertising Age. June 2008. Retrieved 2008-06-02.
  7. ↑ Goetzi, David (April 2009). "Upfront: History Launches Trade Campaign, Targets 'Type H'". Media Post. Archived from the original on 5 April 2009. Retrieved 2009-04-03.
  8. ↑ "Accounts on the Move". Media Post.
  9. ↑ "Booze 'n' cruise in style, courtesy of Barker/DZP". Real Time Advertising Week.
  10. ↑ "Bottle design elevates cognac above category's staid graphics". Shelf Impact.
  11. ↑ "People and Accounts of Notes". The New York Times. March 2010. Archived from the original on 18 March 2010. Retrieved 2010-03-12.
  12. ↑ "CMT targets media buyers with integrated effort". DMNews. April 2010. Retrieved 2010-04-12.
  13. ↑ "CMT Wants to Know Do You Get Country?". AdRants. April 2010.
  14. ↑ "Leading Sports and Entertainment Firm BEST Selects Barker/DZP for Digital Marketing". Business Week. April 2010. Retrieved 2010-04-13.

External links

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