BaubleBar

BaubleBar
Type Private
Founded January 2011
Headquarters New York City, New York, United States
Founder(s) Amy Jain, Daniella Yacobovsky
Industry Fashion Jewelry
Website www.baublebar.com

BaubleBar is a fast fashion jewelry company[1] started by Amy Jain and Daniella Yacobovsky.[2][3]

History

During their second year of business school, Jain and Yacobovsky started a beta version of the current website that received a $1.1 million in seed financing from Accel Partners.[4] In January 2011, the BaubleBar public site was launched,[4] and later that year Greycroft Partners and Accel Partners invested an additional $4.5 million in Series A funding.[5] In July 2014, the Company raised $10 million in Series B funding, in a round led by Burch Creative Capital.[6] The company most recently raised $20 million in Series C funding in January 2016 led by past investors, Accel Partners, Greycroft Partners and Burch Creative Capital with new strategic partners including Hubert Burda Media and footwear retail chain, DSW.[7] They have collaborated in the past with Jawbone,[8] Benefit Cosmetics[9] Alessandra Ambrosio,[10] Olivia Palermo[11] and Emma Roberts.[12]

Business model

BaubleBar designs their jewelry in-house and can turn around a new trend in as little as eight weeks.[13] The sweet spot the Company has identified combines their super-quick turnaround along with data-driven trend forecasting from a rich selection of data gleaned from BaubleBar shoppers.[13] This business model has allowed BaubleBar to capitalize on popular styles before its competitors do.[4] As a result, BaubleBar is able to plan its merchandising calendars as quickly as 4 to 12 weeks in advance of when products are available for sale.[14]

Over the years, BaubleBar has expanded their wholesale partnerships to include Anthropologie, Nordstrom, Bloomingdale's and QVC.[15] Additionally, in November 2015, BaubleBar designed a line of tech accessories including cellphone cases, headphones and Bluetooth speakers, available exclusively at Target stores and Target.com.[16]

BaubleBar has been called the “future of retail” by Mashable.[17]

References

  1. ↑ "How a jewelry start-up tripled orders in fewer than 5 years". Business Insider. Retrieved 2016-02-24.
  2. ↑ Nicole Carter (July 2, 2012). "A Lot More Sparkle Than Morgan Stanley". Inc. Retrieved March 3, 2014.
  3. ↑ Jessi Hempel (October 10, 2012). "Online stores are moving into the real world". CNNMoney. Retrieved March 1, 2014.
  4. 1 2 3 Alyson Shontell (May 31, 2013). "There's Still One Retail Store Women Desperately Need, And Two Long-Time Friends Are Creating It". Business Insider. Retrieved Feb 21, 2014.
  5. ↑ Erin Griffith (July 23, 2012). "BaubleBar Raises $4.5 Million from Accel and Greycroft". Pando Daily. Retrieved Feb 19, 2014.
  6. ↑ Erin Griffith (July 29, 2014). "BaubleBar, an Upstart Jewelry Seller, Raises $10 Million". New York Times. Retrieved Oct 6, 2014.
  7. ↑ "Data-driven BaubleBar raises $20M as it probes brick and mortar possibilities - Bizwomen". Sacramento Business Journal. Retrieved 2016-02-24.
  8. ↑ Boblia, Maria (October 28, 2015). "Fashionista". BAUBLEBAR AND JAWBONE COLLABORATE ON A BRACELET FOR THE WEARABLE TECH MARKET. Fashionista.com.
  9. ↑ "Bling Ring: Benefit Teams Up With BaubleBar On This Sparkling Collection". InStyle.com. Retrieved 2016-02-24.
  10. ↑ "Alessandra Ambrosio And BaubleBar Team Up For Coachella-Inspired Jewelry Collection". Forbes. Retrieved 2016-02-24.
  11. ↑ "Exclusive: See Olivia Palermo's Full BaubleBar Collection". ELLE. 2015-09-29. Retrieved 2016-02-24.
  12. ↑ Rachel Strugatz (September 23, 2014). "Emma Roberts Links With BaubleBar". Women's Wear Daily. Retrieved Oct 6, 2014.
  13. 1 2 "BaubleBar's Secrets To Tripling Its Business". Fast Company. Retrieved 2016-02-24.
  14. ↑ Sarah Ang (December 18, 2013). "Speed: The Secret Weapon for BaubleBar's Ecommerce Empire". Mashable. Retrieved Feb 21, 2014.
  15. ↑ Inc., QVC,. "It's A Happy Hour At QVC! BaubleBar Debuts Special Collection". www.prnewswire.com. Retrieved 2016-02-24.
  16. ↑ UTC, Hayley Wilbur2015-11-11 15:00:22. "Target releases chic tech accessories with jewelry retailer BaubleBar". Mashable. Retrieved 2016-02-25.
  17. ↑ Lauren Indbik (June 2, 2013). "SoHo Gives a Glimpse of Retail's Future". Mashable. Retrieved March 3, 2014.
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