Bell Mobility

For the US carrier no longer in existence (which merged with Cingular; now AT&T Mobility), see BellSouth Mobility.
Bell Mobility Inc.
Subsidiary
Industry Mobile network operator
Founded Toronto, Ontario (1986)
Headquarters Mississauga, Ontario
Key people
 Blaik Kirby - President, Stephen Howe - CTO
Products BlackBerry, Apple iPhone, Android Smartphones, Mobile Internet devices, Two way messaging, Picture and Video Messaging (MMS), Video Calling, Mobile TV
Parent BCE Inc.
Website www.bell.ca/Mobility
A Bell Mobility Ford Explorer fleet vehicle.
Bell Mobility Headquarters in Mississauga, Ontario - "Creekbank Campus"

Bell Mobility (formerly Bell Cellular until 1993) is a Canadian CDMA, LTE and HSPA+ based wireless provider and the division of BCE Inc. which sells wireless services across Canada. Bell Mobility and its affiliates combined have 8.236 million subscribers as of the end of Q1 2016, making it Canada's third largest wireless carrier.[1]

Bell-owned Virgin Mobile Canada and Solo Mobile, as well as Loblaws prepaid PC Telecom, operate as MVNOs on the Bell Mobility network. Some of Bell Canada's regional subsidiaries continue to operate their own wireless networks separate from (but generally allowing for roaming with) Bell Mobility; these are Northwestel (NMI Mobility and Latitude Wireless), Télébec (Télébec Mobilité), and NorthernTel (NorthernTel Mobility). In July 2006, Bell Mobility assumed responsibility for the former Aliant wireless operations in Atlantic Canada as part of a larger restructuring of both Bell and Aliant, and continued to do business there as Aliant Mobility until re-branding as Bell in April 2008.[2]

Bell Mobility is a member of the British Columbia Technology Industry Association.

Networks

Although both are different and independent from one another, both the CDMA and HSPA+ networks use the 850 and 1900 MHz frequencies. Bell's LTE network uses Band 4 Advanced Wireless Services (AWS 1700/2100 MHz) and Band 2 Personal Communications Service (PCS 1900 MHz) in most coverage areas and Band 7 (2600 MHz) in a few areas.

AMPS (discontinued)

Due to the age and security problems of this technology, Bell Mobility discontinued its Advanced Mobile Phone System (AMPS) analog mobile network in February 2008.

CDMA

Bell Mobility maintains a legacy CDMA network. It enabled the Evolution-Data Optimized (EV-DO) technology on this network in 2005, providing theoretical maximum download speeds of up to 3 Mbit/s and typical speeds of 600 kbit/s to 1 Mbit/s. The operator continues to provide roaming to other CDMA carriers such as Public Mobile and Telus Mobility in Canada. Bell also provides roaming for Sprint, a CDMA carrier in the United States, following a renewed agreement effective June 21, 2006.[3] Starting in 2012, Bell Mobility and its now-defunct Solo Mobile brand no longer sell CDMA phones.

On April 8, 2014, a Bell Mobility internal document was published on Mobilesyrup, which notes that the CDMA network will be shut down by January 1, 2017.[4] The document also notes the following CDMA-related shut down dates:

HSPA+

In October 2009 Telus Mobility and Bell announced plans to deploy HSPA technology by 2010 as part of an effort to eventually upgrade to LTE technology. The network, using largely shared infrastructure, launched on November 4, 2009. This allowed Bell to carry the iPhone 3GS, which was available at Telus the following day. Huawei and Nokia Siemens Networks provided the infrastructure for the new network.[6]

According to Bell, the single-channel HSPA+ network is available to 96% of the Canadian population. It provides download speeds of up to 21 Mbit/s, with typical speeds ranging between 3½ and 8 Mbit/s. The dual-channel network, on the other hand, began in 2010 and is available to 70% of the Canadian population. It can reach download speeds of up to 42 Mbit/s but with typical speeds of 7 to 14 Mbit/s.[7]

Bell's HSPA+ network coverage is in all Canadian provinces and two territories, but it is not possible to drive in Canada between the Pacific coast to the Atlantic coast without going through areas without any cellular coverage, as there are gaps in cellular coverage in British Columbia and Ontario.[8]

LTE

Bell Mobility LTE SIM card.

Bell launched LTE by using the 1700 MHz (Band 4) frequency in Toronto and surrounding areas on September 14, 2011.[9] Since then, Bell has expanded LTE into most areas of Canada where it has HSPA coverage, and launched LTE on to the 2600 MHz (Band 7) frequency for additional bandwidth in March 2012[10] and on to the 700 MHz spectrum (paired bands LTE Band 12 and Band 13 [including Band 17 subset] and unpaired Band 29) in 2014.[11] Bell will use either Band 13 or Band 12 depending on provinces.[12] Bell expects nationwide rollout of LTE to be completed by 2015.[13]

Smartphones, mobile broadband modems and SIM cards compatible with the LTE network are currently available.[7] LTE-specific service plans are available, but any plan that works with LTE will also work with the HSPA+ network at no additional charge.

As of August 2015, LTE coverage is primarily in mid to large sized cities, and is a fraction of the coverage area of Bell's HSPA+ network. Steinbach, MB (population 13,500) is the largest Canadian community without LTE coverage from Bell. Except near Canada's largest metropolitan areas, contiguous LTE coverage does not exist between communities. Bell intended of expanding LTE coverage to 98% of the Canadian population by the end of 2015, but later revised this to by the end of 2016.[14][15] As of the end of the fourth quarter of 2015, Bell had coverage to 96% of the Canadian population.[14][15]

As of February 2016, Bell Mobility has launched voice over LTE (VoLTE) in part in Canada on one smartphone model.[16]

Products

Feature phones

The Samsung C414 is a basic flip feature phone available to Bell Mobility customers.

Bell Mobility sells the Samsung C414 and Samsung Rugby II HSPA+ feature phones. The Sanyo Pro-700 is Bell's last feature phone to use the CDMA technology. It is now discontinued.

Smartphones

Various Android HSPA+ smartphones manufactured by HTC, LG and Samsung are sold via Bell Mobility.

The BlackBerry Bold and BlackBerry Curve smartphones, manufactured by Research In Motion, are also part of Bell's lineup. The Curve 9380 and the BlackBerry Torch 9810 were previously sold, but are now discontinued.

Bell is the second Canadian mobile carrier (after Rogers Wireless) to carry the Apple iPhone on November 4, 2009. This is the same day that Bell's HSPA+ mobile network was launched.

Previously available smartphone platforms were Symbian from Nokia, webOS from HP and Windows Phone from Microsoft.

Superphones

Select high-end Android and BlackBerry smartphones sold by Bell Mobility have been marketed as "superphones" by the operator. The first of these was the Motorola Atrix 4G, discontinued by the carrier since February 2012. Current superphones include:

Rugged devices

Similarly to but to a much lesser extent than its competitor Mike, Bell features a line-up of CDMA rugged feature phones and mobile broadband modems built to withstand various weather conditions.[17]

Despite the growing popularity of Multimedia Messaging Service (MMS) and instant messaging on smartphones, Bell seems to be preparing for the launch of a new push-to-talk technology along with new HSPA+ devices. The Sonim XP5520 Bolt is scheduled to be launched on April 10, 2012, while Bell plans to release the Samsung Galaxy Rugby on the following day.[18]

Legacy products

Bell carried the Palm Pre smartphone on August 27, 2009. They were the exclusive carrier in Canada for this CDMA device, and marketed it heavily to compete against the iPhone, which was then exclusive to Rogers Wireless and its brand Fido. When Bell launched its HSPA network and the iPhone 3GS on November 4, 2009, the promotion and popularity of the Pre decreased. On August 17, 2011, nearly two years after its initial launch, the Palm Pre was officially discontinued by Bell.

Due to the age of the technology as deployed by Bell, CDMA smartphones are no longer sold by Bell Mobility, although its brand Solo Mobile continued to sell the BlackBerry Pearl 8130 for a few months after Bell's Palm Pre was discontinued. The BlackBerry Pearl 8130 at Solo was no longer sold by late 2011.

Services

History

The first cell phone conversation in Canada took place on the Bell network between Jean Drapeau and Art Eggleton, the mayors of Montreal and Toronto, on July 1, 1985.[19]

The first cell phone customer in Canada was Victor Surerus, a travelling funeral director out of Peterborough, Ontario who purchased a $2,700 CAD telephone set and took out a service subscription with Bell Canada in July 1985.[19]

Current services

Bell offers a service to check account balances, minutes and megabytes of mobile data used, add features and answers to frequently asked questions. The service is called TCARE, short for text message care. It is used by sending a blank message to the phone number TCARE (82273).

Mobile Internet

Bell offers four Internet-only plans and several smartphone plans and add-ons for customers wishing to access mobile broadband.

Various fixed data allowances are offered by Bell: 10, 20, 100, 300 and 500 MB, as well as 1 to 6 GB, 10 GB and 15 GB. The 20 MB add-on is a daily allowance, while the others are monthly allowances.

Flexible data plans are also available. This is used for Bell Mobility's Internet-only plans and some smartphone plans, which begins with a certain usage limit at a lower tier. If this is exceeded, the customer moves to the next higher tier with a slightly larger allowance.

The flexible "Turbo Hub flex plan" from Bell differs in that customers have to pay a premium if they want to increase the maximum theoretical speeds from 7.2 Mbit/s to 21 Mbit/s. No additional usage is included when paying for the speed upgrade. Bell's policy is to only allow the sale of Turbo Hub service with its own Turbo Hub devices.

Monthly tier Monthly bandwidth limits Turbo Hub Speeds Over Usage Multiplier
Download Upload
First 2 GB Ericsson W35 (discontinued), NetGear MBR1210 (4G), NetGear MVBR1210C (4G + Voice), NetGear MBR1516 (LTE) 7.2 Mbit/s (some 21 Mbit/s) 5.76 Mbit/s 7 times # of extra GB
Second 5 GB 4 times # of extra GB
Third 10 GB 4 times # of extra GB
Fourth 15 GB 10 times # of extra GB

Some grandfathered customers have an unlimited mobile Internet plan or add-on. These are usually limited to older and slower CDMA devices such as the now-discontinued Palm Pre, and normally cannot be used for tethering unless the device is a mobile broadband modem. Bell's discontinued brand Solo Mobile (new activations ceased 17 May 2012) and its active Virgin Mobile Canada brand also have grandfathered accounts with unlimited mobile broadband.

Mobile TV and Radio

Main article: Bell Mobile TV

Bell Mobile TV was launched for Bell smartphones on October 18, 2010.[20]

Push-To-Talk

On April 24, 2012, Bell launched an improved Push-To-Talk (PTT) service. It is powered by Bell's newer HSPA+ network, in contrast to the operator's older PTT (Officially titled 10-4) service which used the CDMA network. HSPA+ service is available at one flat rate for unlimited Bell-to-Bell PTT service from and to Canada. The monthly service can either be purchased alone, or added to any plan at a lower cost. PTT roaming in the United States or other countries is billed per megabyte. One megabyte offers approximately ten minutes of PTT talk time. Consequently, Bell offers approximately 100 to 400 PTT roaming minutes for traveling in the USA.

Discontinued services

Bell launched a proprietary Video Calling service on November 4, 2009 for select HSPA+ mobile phones. The service featured a cost of $5 CAD per month for unlimited video calls.[21] It was supported by the LG Xenon, Nokia C6, Nokia N97, Samsung Galaxy S Vibrant, Samsung Omnia II and Samsung Wave smartphones. These devices have all been discontinued. It is unknown whether or not a non-Bell Galaxy S, or even Bell's Samsung Galaxy S II, support the Video Calling service. These Android-based devices, however, can use the included Google Talk for videoconferencing as long as they have an Internet connection available. Bell's cellular service does not currently offer unlimited mobile broadband.

Advertising

From 2003 to 2005 and in 2007, Bell Mobility and its brand Solo Mobile used a pixel art style of advertising. This reflected the limited capacity of graphical displays in mobile phones sold throughout these years.

In conjunction with the 2006 Olympics, Bell Mobility introduced a pair of anthropomorphic CGI beavers named Frank (voiced by Norm Macdonald) and Gordon (voiced by Ken Hudson Campbell),[22] who constantly got into misadventures which led to Frank getting flustered with the antics of the dimwitted Gordon. Analysts covering a potential restructuring of BCE suggested getting rid of the Frank and Gordon ad campaign. They have also criticized some of Bell Mobility's initiatives as failing to tap the market, such as offering full-length movies.[23]

The ad campaign was canceled by Bell on August 1, 2008[24] and replaced with the "Today just got better" campaign.

Criticism

Feature restrictions

Some clients of Bell Mobility have claimed that their phones' features have been restricted. This action is typically referred to as “crippling”. Examples of claims of restricted features are the inability to perform Bluetooth file transfers, for example with the OBEX profile or with a USB cable. Restrictions also include increasing the GPS lock time (2–10 minutes) and resolution (1-2.5 km) of third-party applications while maintaining the speed (10-15 s) and accuracy (10–25 m) of the branded GPS Nav program. GPS Nav service costs $10/month or $3.50/day in addition to the cost of a data plan. The phones affected include the BlackBerry 8830 World Edition, BlackBerry 8130 Pearl, and BlackBerry 8330 Curve.[25]

Some clients claim that Bell Mobility purposely restricts these features in order to force them to use the data services and as a result pay more usage charges. Methods around these restrictions are to use an external memory card or software such as BitPim. Researching the abilities and lack thereof is recommended before purchasing a phone or PDA device, as some desired features may be lacking in the initial choice.

Some clients claim that Bell Mobility withholds firmware upgrades, especially for devices that are not meeting sales expectations. While some SKUs do receive updates on a regular basis, Bell Mobility is reluctant to release upgrades that add enhancements to product, focusing only on firmwares that fix issues. Oftentimes those upgrades fail to become available as well.

Data Plans

In December 2007 the BBC reported a customer with a $7/month unlimited mobile browser plan received a $85,000 bill.[26] The customer had used his phone as a wireless modem for his computer, and so data transferred was not included under the customer's unlimited mobile browser plan.[27] Bell Mobility now releases in detail acceptable data usage in the terms of service. The BBC reported "Canadians complain that their mobile phone charges are much higher for comparable service in the United States".[26]

Text Messaging

In July 2008, along with Telus Mobility Bell introduced charges of 15¢ for incoming SMS messages. Critics were quick to point out that there is no way of blocking incoming message fees and suggested Bell and Telus were price fixing as both had announced the fees simultaneously.[28] Bell (and Telus) are now being sued by frustrated consumers and subscribers, as they demand change in text charges.[29] Many customers were frustrated because this fee also apply to existing customers with ongoing contracts.[30]

Retail presence

In addition to running its own retail operations, Bell partners with multi-carrier retailers like those run by throughout Canada by Glentel. The services of Bell Mobility in Greater Montreal and Ontario regions are distributed by Cellcom Communications. Bell purchased ownership in the Source (formerly known as Radioshack) to substantially increase retail presence.

See also

References

  1. ↑ BCE reports Q4 and 2013 results, announces 2014 financial outlook in Q4 2013
  2. ↑ BCE and Aliant form one of North America's largest regional telecommunications service providers
  3. ↑ Sprint newsroom
  4. ↑ Bell lays out plan to shutter its CDMA network by January 1st, 2017
  5. ↑ CDMA Mobility Network Decommissioning
  6. ↑ "Huawei Deploys State-of-the-Art HSPA Network Across Canada for Bell". Reuters. November 4, 2009.
  7. 1 2 The latest BCE News Releases About Coporate, Financial, Regulatory, Products & Services » BCE. Bce.ca. Retrieved on 2013-12-09.
  8. ↑ 4G LTE, HSPA and 3G network coverage map - Bell Canada
  9. ↑ "Bell launches LTE in Toronto, four other areas". TeleGeography. 2011-09-14. Retrieved 2014-04-17.
  10. ↑ "Bell to go live with LTE speeds of up to 150 Mbps in Toronto tomorrow, plus launch the Sierra Wireless 763 Turbo Hotspot". MobileSyrup. 2012-07-30. Retrieved 2013-07-26.
  11. ↑ "Hunting for Bell's 700 MHz". Howard Forums. 2014-04-03. Retrieved 2014-10-20.
  12. ↑ "Industry Canada 700 MHz Spectrum Auctions". Retrieved 2014-10-20.
  13. ↑ "Rogers Wireless Starts LTE Rollout Using 700Mhz Spectrum". cellular-news. 2014-04-17. Retrieved 2014-04-17.
  14. 1 2 Bell's 4G LTE wireless network now faster than ever
  15. 1 2 BCE reports 2015 Q4 and full - year results, announces 2016 financial targets Common share dividend increased 5.0% to $2.73 per year
  16. ↑ Bell soft launches Voice Over LTE in select Ontario area codes
  17. ↑ Business On The Go
  18. ↑ Hardy, Ian. "Bell to release the Samsung Galaxy Rugby and Sonic XP5520 Bolt". Mobile Syrup. Retrieved 2012-03-10.
  19. 1 2 "Cellphones mark 30 years in Canada". cbc.ca. Canadian Broadcasting Corporation. Retrieved 29 June 2015.
  20. ↑ Bell launches 3 Mobile TV theme packages: Sports, Variety and HBO - Mobile Syrup
  21. ↑ source
  22. ↑ source
  23. ↑ Movies
  24. ↑ "Bell's beavers bite it". CBC News. August 1, 2008.
  25. ↑
  26. 1 2 BBC News,"" December 13, 2007
  27. ↑ Wireless terms of service- bell.ca
  28. ↑ http://www.cbc.ca/canada/british-columbia/story/2008/07/08/text-messages.htm
  29. ↑ http://www.canada.com/windsorstar/news/business/story.html?id=037f5454-2f18-4c3f-808c-f6240c5191b2
  30. ↑ http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20080728/text_message_fees_080728/20080728?hub=Canada

External links

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