Belua (company)

Belua Systems limited
Private
Industry Information technology
Founded 28 February 2014 (28 February 2014)
Founder Anthony Zboralski
(CEO)
Headquarters London, Great Britain
Key people
 Hubert Chenut, Leedham Te Kani, Tanis De Voogd, Matthieu Foillard, Jim Geovedi
Website belua.com

Belua Systems limited is a technology startup company based in London, England.

Belua is described as an attention economy based search engine which allows users to invest in the relevance of search results.[1]

The Belua team consists of CEO Anthony Zboralski and fellow co-founders Tanis De Voogd, Hubert Chenut, Leedham Te Kani and Matthieu Foillard. Known advisors are Matthieu Suiche, Rodolfo Rosini, Jim Geovedi and Professor Tim Garrett.[2]

During his speeches at TEDx Salford[3] and NoSuchCon Paris,[4] Anthony Zboralski described the internet as a "digital shanty town" and proposed the offering of land titling to slums as a template for the solution of information privacy. He then referred to his company Belua as a solution to this theory.

Belua applications use the ⌘ looped square symbol to represent attention.

Early history

In 2014, Anthony Zboralski co-founded Belua Systems Limited with Hubert Chenut and Leedham Te Kani. The startup's stated aim is to create a search engine that relies entirely on the concept of attention economics to determine search result rankings. Belua treats internet users' attention as a currency they can invest directly into the relevance of search results and contents.[5]

References

  1. ↑ Belua — Invest your attention. Vimeo.
  2. ↑ "Belua - Pitch Deck". Speaker Deck.
  3. ↑ "TEDxSalford". Twitter.
  4. ↑ No Such Security - Anthony Zboralski. 24 November 2014 – via YouTube.
  5. ↑ "Belua".
This article is issued from Wikipedia - version of the Wednesday, April 06, 2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.